Media pack 2015
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Transcript of Media pack 2015
Making your marketing spend go further in 2015
Southern & London Media Pack
What House? is a UK property portal, featuring new homes, property for sale and to rent, affordable housing for sale across the UK from most major homebuilders and agents in the UK.
Founded as a magazine in 1978 to provide consumers with information on new homes for sale, as well as interiors and gardens, What House? was acquired by its present owners in 1988, when it merged with Homefinder magazine. What House? moved online in 2005, becoming www.whathouse.com
Now back in print the WhatHouse? paper hits the doorsteps of over 460,000 affluent homeowners on a monthly basis throughout London and the South East, and the West Midlands region.
The WhatHouse? Awards, an annual housebuilder awards ceremony which judges the best new homes in the UK, is
also part of the What House? brand and the 33rd such ceremony took place in November 2014.
What House? is owned by independent publisher Globespan Media Limited, which also publishes Show House magazine, a monthly magazine for housebuilders.
1978 1988 2005 2013
January 14 304,768 1,088,020February 14 421,548 1,504,926March 14 465,917 1,775,144
Jan 14 Feb 14 Mar 14
WhatHouse.com traffic data since 1st October 2014
Average daily users
75% are unique
of a visit
Home page2 million searches
a month 6 million searches a month
Value My Property
What Value My Property offers• Opportunity to buy data leads
based on valuation lead being completed
• 68% of all valuation forms completed fully across mobile, smartphone, tablet and PC
• Over 1000 valuation leads completed pcm, expected to rise to 5,000 based on PPC and marketing support inside 3 months
• 72% of all valuation completions lead to a house sale and a new house purchase (Zoopla 2013)
• Geographically targeted opportunities to focus around specific developments or Estate Agent offices
• Opportunity to backdate and forward sell data based on previous valuation completions over last 30 days and future leads generated
• Data no older than 30 days and has information covering address, email and phone number to allow for immediate and direct contact
• Barratt and Redrow already opted in
Auto responder emailFollow up email sent to consumer who completed the valuation tool to provide longevity to the offering and reinforce branding message helping the client further engage with the desired audience.
Benefits to you• Opportunity to target consumers
who want to utilise services required by home buyers and sellers
• Cost to client - £20 per data lead
• Barratt and Redrow already opted in
• Inspired Sales & Lettings already opted in
The deal• Cost per lead/data accessible
within 24 hours of form completion
• Branding opportunity available on the valuation completion form to drive traffic to their listing on whathouse.com or their website landing page
Get 30% off our 5 star rated cover
Get 30% off our 5 star rated cover
Auto-responder300 x 300 Ad unit on the
auto responder emailAdvertising detail for the ad units
300 x 159 Ad unit for the bottom of the valuation form
300 x380 Ad unit for the top right of the valuation form
Database size as of end of October 2014 – 210,000(expected growth level is between 10-20,000 people a month) regional breakdown below
NB Russian and Far East databases are independent databases to the UK database.
SE SW YOR
67,851 Looking for a New Property and have a home to sell
54,291 First Time Buyers – looking for their first home
7,811 Retirement – these have been identified by people enquiring for retirement property or who are looking to downsize from their current property
7,241 Investors – these have been identified through an enquiry that they are an investor or looking for an investment property
2,311 Luxury – looking for a property £1million+
3,741Looking for a new home and don’t have a home to sell
Segment categoriesYou can also target by a number of other key parameters inc price point and mortgage status
This investment may not be for you
We make no bones about it; this investment may not be for you.For starters, it’s all about wealth protection and capital appreciation over time – an ex Head of Credit Suisse private banking, described it as the classic ‘buy and hold’ investment.
Still - there’s no yield, no income and no dividend and it’s certainly for the more sophisticated, considered investor, not the thrill seeker.
Having said that, several entrepreneurs are already our clients and people as diverse as a French Open tennis champion, Fed Chair Janet Yellen, a ‘Green Jacket wearing’ pro golfer and Bill Gross, ex Pimco fund’s ‘Bond King’ have all invested in this asset class.
In fact, Bill Gross, a man who knows how to make money if ever there was one, employed similar methodology as to his bond investing and in 2010 proclaimed, “it’s four times profit, it’s better than the stock market…”
Plus - this investment comes with the backing of 158 years of expertise from a trusted, British heritage, Royal Warrant holder and your assets are secured with a Lifetime Guarantee of Authenticity.
You can download a free guide to this surprising investment here
Ironically though, many people are not even aware of this tangible asset class and the opportunity it creates for portfolio diversification and potential wealth preservation.
It’s not gold, silver, bonds, real estate or stocks, but it’s an investment that, if you track the three indices listed on Bloomberg Professional ® terminals and review the academic research*, has many indications of being a safe haven and a store of wealth.
The beauty is, it’s an asset class uncorrelated with other mainstream assets.
It’s other strength is that it’s largely driven by supply-demand economics; there is a finite supply and a quietly growing base of interest and investment, which, unsurprisingly, has tended to keep prices and value on a steady upwards curve.
But as I said, it’s not for everyone – frankly, it’s a five to ten year, ‘buy and hold’ investment for a healthy return (our average is just over six years currently).
If, however, you are looking for:
1. A potentially healthy, longer-term return on your investment2. An uncorrelated asset class you can diversify into to spread your risk3. Something tangible and compelling to invest in, not a virtual ‘unit’ or ‘certificate’
or a commodity open to market whimsy and investor sentiment4. An investment where your capital is not repeatedly eroded by management,
transaction, valuation or other fees5. A trusted entity and ‘stock picker’ with more than 150 years of proven experience
in their field.
You can get your free guide on this investment opportunity here.
I’m Keith Heddle, Managing Director of Stanley Gibbons Investments and my team and I would welcome the chance potentially to surprise you – but more importantly, to see if what we offer might suit your investment strategy.
We’re not interested in ‘pushing you,’ only seeing if what we offer is right for you – after that, we
generate the majority of our business (about 68% currently) from repeat and re-investment and through word of mouth.
To find out more, click here – or contact us on 0845 026 7170 or email [email protected]
14-18%CTR on open
• Branding: use the developer or agent name, remember the email is already coming from a familiar and trusted brand (Whathouse?)
• Location is key: users will immediately require assurances that the product is relevant to their search criteria
• Filter those users: very specific subject lines can be extremely effective ie ‘2 bed
apartments’ ...keep tight to the targeting fields
• Key words: ‘luxury’ and similar quality driven words consistently perform well across all price brackets; ‘exclusivity’ or indication of consumer desire (‘back by popular demand’...) both help as perceptions of scarcity/existing demand are strong motivators
• KEEP SHORT!
Subject line advice
• Sponsorship opportunity
• Audience size based on our London database (currently 40,000+)
• Delivered to our database bi-monthly
• The newsletter will include 4-6 editorial pieces every 2 weeks alongside a bespoke Berkeley Homes editorial feature about one or more of their developments
• Cost – £2,500 pcm
Welcome to InHouse Issue 1 The round-up from WhatHouse?
InHouseFirst-time buyers in London given a boost by the launch of Shared Ownership Week Today marks the beginning of Shared Ownership Week 2014; an awareness initiative supported by The Mayor of London to promote wider understanding of the...
Find out more
Mount Pleasant housing plans given go-aheadThe mayor of London, Boris Johnson, has given the green light for close to 700 new homes to be built as part of the redevelopment of the Mount Pleasant Royal Mail site on the Islington/Camden border...
Find out more
Martin Grant Homes launches luxury gated development in Friern Barnet, North LondonMartin Grant Homes has launched Hemington Gate, an exclusive gated development of four detached family homes in Friern Barnet...
Find out more
Fight for Whitehall’s iconic Old War Office begins Developers are set to battle it out for the rights to convert the Old War Office, used by Sir Winston Churchill and Lord Kitchener, into a luxury block of flats, after the early 20th century...
Find out more
London calling. Our top ten new and current residential developments in the capitalIt’s been a very busy few weeks for housebuilding in London, with lots of new launches and some great offers on existing construction projects...
Find out more
• Cover story/feature story• Sponsored article• Shared ownership and purchase assistance
(eg Help to Buy, Part Exchange)• Retirement• Case studies• Development of the month• Development launches and special events• Renting and letting• Mortgages/finance• Investment• Interiors and gardens• Estate agent/housebuilder interview• Home improvements and selling your home• Local area market analysis• Re-location• Overseas property• News in brief
Each regional issue will incorporate some of the following topics and features
delivered to your doorLondon & Southern EditionDecember 2014/January 2015
London, Kent, Sussex, Surrey, Hampshire, Isle of Wight – Find your new home at Whathouse.com
AUCTIONS P4 MORTGAGES P9 REGIONAL NEWS P25 GARDENING P52 INTERIORS P61
Triple Award Winners.Two golds and a bronze for BestLuxury Development, Best Interior
Design and Best Apartment Scheme.
– review P17
How to be the Bank of Mum and DadHelping your kids buy a home, P3
Stamp duty reform – how does it affect you? P14
Targeted WhatHouse? newspaper delivered to 200,000 ABC1* profile homeowners in the South and 60,000 distributed to targeted businesses in the London area. A further 5,000 bespoke distribution to a postcode of your choice.Southern region (Kent/Sussex/Surrey/London) – postcodes DA, BR, TN, ME, CT, RH, BN
GU, TW, KT, CR, SM*
Circulation: 260,000 Distributed by the Royal MailLaunch Dec 2013
delivered to your doorSouthern EditionNovember 2014
Kent, Sussex, Surrey, Hampshire, Isle of Wight – Find your new home at Whathouse.com
AUCTIONS P4 MORTGAGES P6 INTERIORS P11 RETIREMENT P27 AGENT INSIGHT P32
BLOMFIELD houseSwissland Hill, Dormans Park RH19 2NHA charming five bedroom, five reception room family home with over 5000sqft of living accommodation.
adjoining 2-acrepaddock availableGuide Price £2million EPC=B
Tel: 01342 774850 • Email: [email protected]
Great escapesSix of the best overseas investment properties, P8-9
– preview P18
Readership split within the regions (Source: Royal Mail)
* Please see next slide
* ABC1 definition: upper middle class – higher managerial, administrative or professional; middle class – intermediate managerial, administrative or professional; lower middle class – supervisory or clerical, junior managerial, administrative or professional whathouse.com
Newspaper Distribution – London
We have added distribution to the Most Powerful & Wealthiest Offices across London and the City, including Airport Business & Executive lounge suites, high-end luxury developments as well as gyms and International universities.
This is an additional 60,000 copies on top of the 200,000 already going to very affluent audience across the south /southeast of England.
The Whathouse Property monthly paper will have exclusivity as the only property relevant title to gain distribution into these sought-after locations.
One Canada Square
Support your print campaign with digital innovationsWhy use WhatHouse? Microsites...IAB research shows that adding digital display to a print campaign results in a 135 uplift in response, engagement and purchase.1
The combination of print and digital display elements of a campaign is a more effective way of increasing brand awareness than either element on its own.2
(Sources: 1. Premier TGI 2. Source: TGI Net)
Bespoke co-branded site
Video and editorial content
Data capture form for call to action
SEO added value
Offers brand association with housebuilder/estate agent and WhatHouse?
Delivers unique insight across site launches or aspirational re sale properties
Showcase numerous products on the same platform
Client can add users who have engaged in the call to action for future marketing initiatives
Reduced risk to client by guaranteeing number of visitors to microsite
Feature high on natural search through strength of WhatHouse? SEO delivery
File format filepass4press compliant high-resolution PDF file (see www.pass4press.com for details)
• we recommend PDFs are generated from page layout software (eg Indesign/Quark etc)
• Illustrator or Freehand files should have all fonts embedded or outlined
• all files should contain crop marks set to artwork spec
• files containing RGB or spot colour elements will be automatically converted to CMYK
• image resolution should not be less than 300dpi
1/2 page portrait
1/2 page landscape
1/4 page portrait
Front cover strip
Width (mm) Depth (mm)
Dimensions & specifications
For help with your advertising enquires please contact:
Andy LunnWhatHouse? Head of Sales London [email protected]
0207 940 1081