Boxing News Media Pack 2015
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Transcript of Boxing News Media Pack 2015
MEDIA PACK
2015
HOME
MEDIA PACK
2015
UK’s most successful boxing title - for over 100 years
The only ABC audited boxing magazine in the UK – for figures
you can trust
Extensive multi-media audience - giving you a monthly reach of
1.4 million engaged enthusiasts across our multiple platforms*
*Boxing News print magazine, Boxing News Online & Social media
OVERVIEW
OUR REACH
PRICING
CONTACT US
PRINT DIGITAL
AUDIENCE
MARKETING SOLUTIONS
MEDIA PACK
2015
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OVERVIEW
Since 1909 Boxing News has been the world’s only leading weekly magazine dedicated to the sport. Boxing News caters for fans, professionals, amateurs, members of the British Boxing Board
of Control, promoters and television pundits not forgetting world champions and club enthusiasts.
Boxing News is often referred to by Sky Sports and other boxing pundits as the “most highly regarded publication in the sport”.
Boxing News is a multi platform brand that engages readers’ enthusiasm for the sport via the web, mobile, custom digital editions, social platforms, BNTV, podcasts, apps and print. Our team of expert writers are some of the most experienced within their sector and can often call upon top name fighters and commentators as contributors to the publication.
Using the latest in technology, Boxing News is able to bring the sport to life via our custom digital version of the publication – with video links, live content and exclusive picture galleries that bring the readers closer to the action.
All this means Boxing News offers you unparalleled access to one of the largest and most engaged audiences for any fighting sport.
POWER
JUNE 4 2015 Every week THE WORLD’S BEST FIGHT MAGAZINE
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RINGSIDE REPORT
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ALGIERI GEALECOTTO
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£3.3
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VERSUS
TITLE-FIGHT PREVIEW
GLORYBIG-SHOW ACTION
AND THE
● ANTHONY JOSHUA aces toughest test● KELL BROOK dominates Gavin● LEE SELBY takes world title● KEVIN MITCHELL digs so deep
VOL 1 | ISSUE NO 111TH SEPTEMBER 1909
VOL 71 | ISSUE NO 234TH JUNE 2015
MEDIA PACK
2015
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PUNCHING ABOVE OUR WEIGHT
Boxing News magazineWeekly print circulation: 7,776 (ABC, Jan-Dec 2014)
Digital circulation: 1,003 (Boxing News marketing, Jul-Dec 2014)
Social MediaFacebook: 1,434,045 likes (Facebook, 1 Jun 2015)
Twitter: 70,700 (Twitter, 1 Jun 2015)
Boxing News OnlineMonthly page impressions:
2,257,102 (Google Analytics, May 2015)
Monthly unique users: 880,718 (Google Analytics, May 2015)
POWER
JUNE 4 2015 Every week THE WORLD’S BEST FIGHT MAGAZINE
WW
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RINGSIDE REPORT
KHANOUTFOXES
ALGIERI GEALECOTTO
1909
£3.3
5 VO
L. 7
1 NO.
23
VERSUS
TITLE-FIGHT PREVIEW
GLORYBIG-SHOW ACTION
AND THE
● ANTHONY JOSHUA aces toughest test● KELL BROOK dominates Gavin● LEE SELBY takes world title● KEVIN MITCHELL digs so deep
MEDIA PACK
2015AUDIENCE
Audience Profile l 90% are male; l 80.54% are between 18-45 years old; l 36.17% fall into the ABC1 demographic group; l 63.30% fall into the BC1C2 demographic group.
Interests l 72.85% have been interested in boxing for more than 10 years; l 37.65% have been boxing as amateur or for fitness; l 97.29% watch boxing on TV; l 70.59% have attended boxing events & shows; l 37.10% are member of a gym; l 68.78% have been participating in fitness related sports other than boxing; l 69.23% have bought boxing related products in the last 12 months; l 49.77% have spent more than £100 on boxing products in the last 12 months; l 45.25% have bet on fights in the last 12 months.
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MEDIA PACK
2015
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MARKETING SOLUTIONS
Media Services Channels
l Digitall Printl Mobile
l Native contentl Creative solutionsl Brand consultancy
l Social medial E-newsletter and solus emailsl Podcastl BNTV
MEDIA PACK
2015
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PRICING - PRINT
With ringside reports and previews on every major event, in depth analysis, exclusive
features and interviews with some of the biggest names in the sport, we provide unrivalled, comprehensive coverage of the sport to keep fight fans and industry figures up-to-date with the latest news and expert opinion. Staunchly independent, relentlessly creative and a boxing tradition, Boxing News is a respected and trusted publication. Recognised as the leading magazine in our genre, Boxing News provides the stories and features that transcend the sport. From Las Vegas to London, from Northampton to New York and from Manchester to Manila we are the must-have magazine in boxing.
Number of insertions per year
*Ad size 1 - 4 5 - 11 12 - 15 16 - 52
Double page spread £2,200 £1,900 £1,500 £1,200
Full page £1,300 £1,100 £900 £700
Half page £780 £670 £550 £430
Quarter page £480 £410 £350 £280
Cover wrap £3,500 £3,000 £2,550 £1,900
Covers +25% on page rate
Advertorials +10% on page rate and production costs
Classified Price on request
* Your advertisement will be automatically reproduced in the digital edition. Rich Media enhancement is available in the digital edition for an additional cost.
Cost per insertion (VAT excluded)
1909
We are in Las Vegas as FLOYD MAYWEATHER schools MANNY PACQUIAO to prove he is the best of his era
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MAY 7 2015 Every week THE WORLD’S BEST FIGHT MAGAZINE
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BREAKING STORY
Burns and McDonnell aim to triumph in TexasBurns and McDonnell Burns and McDonnell
THE BRITISH ARE COMING
LOOKING AHEAD
Outdoor summer rematch looking likely for LondonOutdoor summer rematch Outdoor summer rematch
SAUNDERS-EUBANK II
1909‘CANELO’ READY TO RUMBLESaul Alvarez aims to eclipse ‘Pac Man’ and ‘Money’
RINGSIDE REPORT
PEERLESSBNfrontmay7_GO.indd 1 05/05/2015 19:27
Who is the next pound-for-pound king?
MAY 14 2015 Every week THE WORLD’S BEST FIGHT MAGAZINE
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FRONT-ROW COVERAGE
Burns produces his best, while McDonnell retainsBurns produces his best, Burns produces his best,
BRITS EXCEL IN TEXAS
LATEST ACTION
The heavyweight clears a path to Kevin Johnson
FRONT-ROW COVERAGE
The heavyweight clears The heavyweight clears The heavyweight clears The heavyweight clears
JOSHUA MARCHES ON
Who is the next pound-for-pound king?SUPERSTARS
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‘CANELO’ ALVAREZ
Ringside report
GENNADY GOLOVKIN
Big-fi ght preview TERENCE CRAWFORD
Exclusive interview
BNfrontmay14_GO.indd 1 12/05/2015 14:06
MAY 21 2015 Every week THE WORLD’S BEST FIGHT MAGAZINE
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Golovkin and Gonzalez turn in brutal performances
DANGER! HIGH VOLTAGE
RINGSIDE REPORT
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James DeGale aiming to add world title to Olympic gold against Andre Dirrell
HISTORY OF VIOLENCEKevin Mitchell on his
upbringing, alcoholism and the future
DESTINY CALLING
EXCLUSIVE FEATURE
BIG-FIGHT PREVIEW
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LIFE AFTER MAYWEATHER
Boxing prepares for Floyd’s retirement
PLUS
MELTING SUGAR ROBINSON’S COLLAPSE l ZAB JUDAH STARTING OVER AT 37
MAY 28 2015 Every week THE WORLD’S BEST FIGHT MAGAZINE
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Khan, Brook, Gavin, Mitchell and Selby prepare to make world statements
THE BRIT PACK
THE CONTENDER 10 YEARS ON l HELL AND BACK RAY BELTRAN’S JOURNEY
JAMES FIRSTTHE
RINGSIDE REPORT
PREVIEW
ANTHONY JOSHUA
The heavyweight encounters first test
1909
FROCH vs GOLOVKIN
‘The Cobra’ open to ‘GGG’ showdown
DeGale makes history in Boston
Povetkin clatters Perez and sets up Wilder clash
MOSCOW MAULING
EXCLUSIVE INTERVIEW
POWER
JUNE 4 2015 Every week THE WORLD’S BEST FIGHT MAGAZINE
WW
W.B
OXIN
GNEW
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RINGSIDE REPORT
KHANOUTFOXES
ALGIERI GEALECOTTO
1909
£3.3
5 VO
L. 7
1 NO.
23
VERSUS
TITLE-FIGHT PREVIEW
GLORYBIG-SHOW ACTION
AND THE
● ANTHONY JOSHUA aces toughest test● KELL BROOK dominates Gavin● LEE SELBY takes world title● KEVIN MITCHELL digs so deep
MEDIA PACK
2015
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PRICING - DIGITAL
The internet continues to be the fastest growing medium for information and commerce. We know from our own experience that more and more boxing fans are going online.
Our website contains a lively mix of news, blogs and features to give readers the inside track, exclusive background knowledge and understanding behind the headlines. Unique, web-only content continues to drive the popularity of Boxing News online.
Cost per 1000 impressions - (CPM)
*Ad size ROS Targeted
Leaderboard - 728x90 £16 £20
MPU - 300x250 £20 £24
Skyscrapers - 120x600 £20 £24
Overlay - 728x600 £20 £24
Rich media* £24 £30
Mobile adverts** £20 £24
Homepage takeover £1,500 per day
Expandables Price on request
*Double MPU, Billboard and Portrait **Top Banner and MPU
Desktop and mobile advertisements (VAT excluded)
POWER
JUNE 4 2015 Every week THE WORLD’S BEST FIGHT MAGAZINE
WW
W.B
OXIN
GNEW
SONL
INE.
NET
RINGSIDE REPORT
KHANOUTFOXES
ALGIERI GEALECOTTO
1909
£3.3
5 VO
L. 71
NO.
23
VERSUS
TITLE-FIGHT PREVIEW
GLORYBIG-SHOW ACTION
AND THE
● ANTHONY JOSHUA aces toughest test● KELL BROOK dominates Gavin● LEE SELBY takes world title● KEVIN MITCHELL digs so deep
MEDIA PACK
2015
HOME
CONTACT US
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Business development mAnAgerZOltAn nAgy
+44 (0) 20 7618 [email protected]