www.paymenteye.com

2015MediaPack

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Our MissionWe provide the leading dedicated source of focused payments industry news and insights for senior decision makers across the sector.

- We deliver our subscribers essential news and commentary from across their industry in a format that informs and fosters engagement.

- We provide our advertisers with trusted access to and valuable engagement with a loyal, active audience of professionals with real buying power.

average unique page views each month

49,867subscribers

14,388

45% 14,448of our subscribers open our email

campaigns on mobilesocial shares in 2014

open rate21%

click through rate

4%

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OverviewPaymentEye.com provides high-quality editorial content to a global audience of payments professionals, delivering a unique and engaging take on what’s happening throughout the industry and beyond.

With a rapidly growing international community of loyal readers from all areas and echelons of the payments sector, PaymentEye has established a reputation as an authoritative and trustworthy thought leader in the space.

Our subscribers are not just passive readers – they interact with us, our advertisers and each other, both onsite and via our social media channels.

Through PaymentEye’s targeted, engaged community of readers, we help businesses reach the right audience with the best content to achieve their marketing goals.

Owner/ Founder

Manager

CEO/Director/VP

Other

Public & Third Sectors

Senior Manager

19%

20%15%

9%

19%

18%

Subscribers bycompany business focus

Subscribers by seniority

17.87 Financial Consulting

15.09 Credit (Payment) Cards

14.62 Electronic Payments

11.12 Transactions

10.38 Merchant Payments/Services

10.37 M-Commerce and Banking

7.55 E-Commerce Transactions4.72 Antifraud/Security1.89 Asset Management

1.89 Data Solutions

1.42 Contactless Payments

1.42 Project Implementation Services

0.83 Trading Systems

0.83 Treasury Management

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Subscribers by location

6% Asia

40% Europe

44% USA 4% Latin America

3% Australia

3% Africa

Subscribers by company size

35% 1001 and + employees

22% 1-10

16% 101-500

13% 11-50

7% 501-1000

6% 51-100

1% Does not apply

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Our Core CapabilitiesWe create meaningful and valuable interactions between brands and the digital marketing buyers they want to reach.

Using a carefully honed range of digital and content marketing solutions, we establish a direct line for potential customers straight from our newsfeed to your company.

Our range of highly focused promotional solutions can help you successfully capture your market, increasing brand awareness, delivering quality leads and ultimately providing great returns on your marketing investment.

Achieve measurable results: By capturing the right people at the right point in their buying decision process, our tried and tested methods will generate you leads, start profitable conversations and deliver measurable marketing ROI.

Our targeted campaign strategies work to establish a direct line for potential customers straight from our newsfeed to your company, feeding your sales team with high quality leads from senior decision makers in your industry.

Lead Generation

Let your brand make headlines: Our sites provide go-to sources of high quality industry news for a large, global audience of movers and shakers who want to hear about the brightest and the best in their sector.

By working with us, you can become a part of the buzz, driving awareness of your products and services, sharing stories of your successes, growing your brand’s reputation and building valuable relationships with key decision makers throughout your industry.

Brand Awareness

Establish your expertise: Our in-house teams produce and distribute high-quality journalism, video and design assets across specific professional sectors on a daily basis. Each industry hub delivers trusted, valued content to an avid community of readers, creating a thriving marketplace where potential buyers meet new suppliers.

We can help you deliver your sector knowledge and expertise into this marketplace, ensuring you get the right content to the right people at the right time, positioning you and your brand as industry leaders.

Throught Leadership

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Your Advertising OpportunitiesInclude:

Make sure your high value, thought leading content reaches the people it’s meant to by hosting white papers, eBooks, guides and case studies on .rising.

Using dedicated landing pages and tailored download forms, we promote your collateral across multiple channels to deliver targeted leads in real time, providing a tangible return on your marketing investment.

A sponsored banner can increase your company’s industry exposure, support your SMO strategy and align your brand with our up-to-date content to solidify your position in a very targeted marketplace. Tailored campaigns we offer include video and animated or flat images with a choice of ad size, exposure level and positioning.

Asset Promotion& Lead Generation

Display

Our subscribers engage with our email updates on a daily basis, trusting them as a source of high-quality, relevant and informative content.

Establish your expertise, grow brand awareness and generate valuable leads by featuring in our regular newsletters, or by reaching out to our audience via a specifically tailored mailshot campaign, written and designed for maximum impact.

Email

A premium company profile in PaymentEye Marketplace creates a microsite that acts as a branded hub, gathering your key information, product details, news articles, resources and more.

This allows you to align all of your PaymentEye campaign activity with your company’s commercial offerings, providing a strong promotional link with our audience to generate interest, drive enquiries and ultimately boost sales.

Achieve unique relationship building opportunities for your brand in an entertaining and engaging way.

Each PaymentEye event reaches a different key audience segment, offering sponsors access to an extensive, targeted network of businesses and individuals.

As an event sponsor, you achieve significant brand exposure before, during and after the event – as well as having a great opportunity to entertain clients or reward staff with a really fun evening.

Event Sponsorship

Our film and multimedia teams are experienced storytellers who will bring your messages to life on the web. From video to motion graphics, every one of our productions is designed to achieve maximum effect.

Through our professional, broadcast-quality footage and comprehensive post-production services, we craft interviews, thought leadership and event coverage that optimises brand exposure and audience engagement.

Film & Animation

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Some of our Members Contact

Thom PickeringAdvertising Manager

Thom.Pickering@contentive.com

+44 (0) 208 080 9373

Rhys AdamsKey Account Manager

Rhys.Adams@contentive.com

+44 (0) 208 080 9367

+44 (0) 771 033 3843

www.paymenteye.com