Media Kit 2020 · In-line with current news and culture magazine mediums . eg. Sydney Morning...

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CAFECULTUREDIGITAL.COM Latest Coffee News Media Kit 2020

Transcript of Media Kit 2020 · In-line with current news and culture magazine mediums . eg. Sydney Morning...

Page 1: Media Kit 2020 · In-line with current news and culture magazine mediums . eg. Sydney Morning Herald and GQ Magazine. This online magazine platform will enable a much broader reach

C A F E C U LT U R E D I G I TA L . C O M Latest Coffee News

Media Kit 2020

Page 2: Media Kit 2020 · In-line with current news and culture magazine mediums . eg. Sydney Morning Herald and GQ Magazine. This online magazine platform will enable a much broader reach

W E L C O M E T O C A F E C U LT U R E D I G I TA L . C O M

Latest Coffee News... Scheduled to go live March 2020

In-line with current news and culture magazine mediums eg. Sydney Morning Herald and GQ Magazine. This online magazine platform will enable a much broader reach to the industry and offer an instantaneous communication channel, with an exciting and accessible format, leveraging our existing social and digital media platforms.

We are excited to bring you our latest platform

Benefits:• Modern responsive website• Broad reach• Instantaneous communication channel• Leverage existing social and digital channels• On-going comunication stream

Page 3: Media Kit 2020 · In-line with current news and culture magazine mediums . eg. Sydney Morning Herald and GQ Magazine. This online magazine platform will enable a much broader reach

C A F E C U LT U R E D I G I TA L . C O M

Harnessing and reporting the love of all things café and coffee

The go-to source for industry know-how

Including:• Special features• Trends• Latest news• Directory• Route to market solutions• Industry insights• Industry people• Reviews• Technique• Latest products• Business tips• Events

Page 4: Media Kit 2020 · In-line with current news and culture magazine mediums . eg. Sydney Morning Herald and GQ Magazine. This online magazine platform will enable a much broader reach

C A F E C U LT U R E D I G I TA L . C O M

Advertising Rates (minimum fortnightly rate)

$1,500 +GST

$1,500 +GST

$1,000 +GST

$500 +GST

$1,000 +GST

$1000 +GST

A . Large Banner + Feature Story Home page + Sub pages Specs: 1400 x 385 px

B . Header Banner Home page + Sub pagesSpecs: 728 x 90 px

C . Medium Banner Home page Specs: 728 x 180 px

D . Medium Rec Home page + Sub PagesSpecs: 300 x250 px

E . Large Rec Home page + Sub PagesSpecs: 300 x500 px

F . Feature Story Home page + Sub pageSpecs: 500 - 1000 words plus images and URL

All rates include website post, blast out via weekly enews and complimentary social media

G U I D E L I N E S

*Supply high res artwork to above specs in jpg format and prefered URL

Page 5: Media Kit 2020 · In-line with current news and culture magazine mediums . eg. Sydney Morning Herald and GQ Magazine. This online magazine platform will enable a much broader reach

Limited positions available - Contact [email protected]

E

C

D

B

F

A Feature Article and Banner Ad - $1,500

Large Banner

PLUS Feature article

Feature article on sub pageFeature article click through from Home page

Large Rec - $1,000

Medium Banner - $1,000Home page

Medium Rec - $500

Header Banner Ad - $1,500Home Page + Sub Pages

Feature Story - $1,000

H O M E PA G E

F E AT U R E A RT I C L E ( S U B PA G E )

F A

C C

D

A

EF A E

B

Page 6: Media Kit 2020 · In-line with current news and culture magazine mediums . eg. Sydney Morning Herald and GQ Magazine. This online magazine platform will enable a much broader reach

W E B P R E S E N C E

cafeculture.com

Weekly stats: 4357 page views

Monthly stats: 17,430 page views

Annual stats: 209,167 page views

Global Audience: Oceania 47%Asia 23%Americas 16%Europe 13%Africa 1%

*Google analytics Oct19

Page 7: Media Kit 2020 · In-line with current news and culture magazine mediums . eg. Sydney Morning Herald and GQ Magazine. This online magazine platform will enable a much broader reach

AU D I E N C E & R E A C H

Audience:

PRODUCERS | ROASTERS | CAFE OWNERS | BARISTAS | CONSUMERS | SUPPLIER

PRINT 30,000+ readership per issue (print and online)

ONLINE FLIPBOOK 7,000+ readership per issue (issuu.com | cafeculture.com)

ENEWS 6,500+ subscribers | 7000 reads per month 21.5% open rate (industry avg 21.2) 4.7% click through rate (industry avg 4%)

WEBSITE 20,000+ visitors per month (average)

SOCIAL 90,000 impressions plus per month (Instagram and facebook)

Demographics

AGE: 44% 25-34 year olds

GENDER: 49% female - 51% male

DEVICE: Mobile - 56% Desktop - 40% Tablet - 4%

ACQUISITION: 85% organic search

*Google analytics Oct19

Page 8: Media Kit 2020 · In-line with current news and culture magazine mediums . eg. Sydney Morning Herald and GQ Magazine. This online magazine platform will enable a much broader reach

G L O B A L PA RT N E R S H I P S

Leverage Cafe Culture’s partnerships across the globe, including Fresh Cup magazine in North America and cafe Culture China.

Partnerships

Cafe Culture have several partneships with Australian and International companies including:

Page 9: Media Kit 2020 · In-line with current news and culture magazine mediums . eg. Sydney Morning Herald and GQ Magazine. This online magazine platform will enable a much broader reach

S O C I A L E N G A G E M E N T

Engaging with audiences globally via our social media strategy.

Facebook - Twitter - Instagram - You tube - Enews

Facebook@cafeculturemagazine

9,575 Followers

Instagram@cafeculturemagazine

12.8k Followers

Monthly Stats:4,350+ Reach25,700+ Impressions750+ Actions

Audience:18-34 year olds62% menSydney, Melbourne, Brisbaner

Monthly Stats:7,194+ Post Reach25,271 Post Impressions1,587+ Post engagements

Audience:25-44 year olds55% menSydney, Melbourne, Brisbane

Monthly Stats:6,500+ subscribers | 7000 reads per month21.5% open rate (industry avg 21.2)4.7% click through rate (industry avg 4%)

Audience:35-54 year olds42% menSydney, Brisbane, Melbourne

EnewsSent weekly

6,500+ database

Page 10: Media Kit 2020 · In-line with current news and culture magazine mediums . eg. Sydney Morning Herald and GQ Magazine. This online magazine platform will enable a much broader reach

A D D I T I O N A L S O C I A L A DV E RT I S I N G

G U I D E L I N E S

ADVERTISING RATES for ADDITIONAL SOCIAL MEDIA

Dedicated Instagram and Facebook Post $150 + GST

ADVERTISING RATES for ADDITIONAL ENEWS

Feature Story on weekly EDM $495 + GST

Exclusive (Bespoke) EDM $2500 + GST

* Supply high quality photos/video & word doc + hashtags / URL

For custom packages and bundles - Contact [email protected]

Page 11: Media Kit 2020 · In-line with current news and culture magazine mediums . eg. Sydney Morning Herald and GQ Magazine. This online magazine platform will enable a much broader reach

THE MAGAZINE FOR THE CAFE INDUSTRYAU $14.95

A N N U A L B U M P E R E D I T I O N

PRINT DIGITAL ENEWS

C A F E C U LT U R E I N T E R N AT I O N A L

For al l your communication needs

M A G A Z I N E

FOR ADVERTISING RATES AND

ENQUIRIES, PLEASE EMAIL

ROB MARLOWE AT

[email protected]

OR CALL 0404 837 608

Cafe Culture

1/2 Arncliffe Avenue,

Port Macquarie, OR 02 6583 7163

CAFECULTURE.COM

CAFECUTUREDIGITAL.COM

Page 12: Media Kit 2020 · In-line with current news and culture magazine mediums . eg. Sydney Morning Herald and GQ Magazine. This online magazine platform will enable a much broader reach

C A F E C U LT U R E D I G I TA L . C O M Latest Coffee News

/cafeculturemag /cafeculturemagazine /cafeculturemag Cafe Culture International