MEASURING SUCCESS In the Digital Age · Measuring Your Success through Social Media. SMALL SCALE....
Transcript of MEASURING SUCCESS In the Digital Age · Measuring Your Success through Social Media. SMALL SCALE....
Presenters: Laura Taylor and Nancy Dowd
M E A S U R I N G S U C C E S S
In the Digital Age
A Tale of Two Campaigns
How do we know if we are effective?
Marketing Process Research
Identify Audience
Conversations
Set Objectives
Development
Create Plan
Promote
Measure
Evaluate
W H A T T O M E A S U R E ?O U T C O M E S V S . O U T P U T S
O U T C O M E S :W h a t d o y o u w a n t t o h a p p e n ?
W e w a n t p e o p l e t o t e l l t h e i r
f r i e n d s w h a t a c o o l p l a c e w e a r e .
O U T P U T S :
T h e n u m b e r s t h a t g e t u s t h e r e .
W e w a n t 5 0 p e o p l e t o c o m e
t o t h i s p r o g r a m .
Celebrating Words, Ideas and Community
David Singleton
Asks 4 Questions:
1.What we did
2.How many touched
3.Difference we made
4.Whose life did we change?
Teen Unemployment = 33.4%
J.A.M. Jobs and Motivation
“We are attempting to tackle
high adult unemployment,
and disrupt the cycle of
poverty, though this jobs
program for disadvantaged
teens.”
- Greensboro Public Library
Number of kids in program
• Where did they hear about the program?
• Where did they see the flyer?
• Did they tell any friends?
• Did anyone post to their social media network?
S T R A T E G I E S
Promoting Your
Library and Programs
Who Would You Like
To Attend
How Do you plan to Spread the Word?
Where do I begin in the Social Media Environment?
And many more…
If only I had the time and their attention!?!
M E A S U R I N G
D I G I T A L C H A N N E L S
Likes
Shares
+ Clicks
T H E C H A R L I E S H E E N
R E A D I N G L I S T Fun Book ListFeatured 12 books
Over 500 Clicks
in 24 hours
Lots of Facebook
Comments and
Retweets
EmailAll About Engagement
How many opens
How Many Clicks
Eblast
Measuring Your Success through Social Media
S M A L L S C A L E
M O B I L E L A B
1 S T A F F +
V O L U N T E E R S
• eBook demos/instruction
• Drawing iTunes gift card
• Display sign/invitation
• Card with links
• Uses a hotspot
• Likes personal contact
1 + 2 = 8 0 2 + 1 2 ( 8 ) = ?
What are they measuring?
R E S O U R C E S
Targeted
Cross
Promote
Movie
and Books
Add to your website, catalog,
facebook, and emails
HAVE FUN!