Cardinal Health Pharmacy Webinar – Promoting Content with Facebook and Twitter Networks
Promoting Facebook & Measuring Success
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+ Promoting Facebook & Measuring Success Robin Pratt
description
Promoting Facebook & Measuring Success. Robin Pratt. Today’s Agenda. How can I get the word out about my FB page? How can I encourage interaction and activity on my FB page? How do I know who is visiting and what they are doing? How do I know whether my FB page is having an impact? Q & A. - PowerPoint PPT Presentation
Transcript of Promoting Facebook & Measuring Success
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Promoting Facebook & Measuring Success
Robin Pratt
Today’s Agenda
How can I get the word out about my FB page?
How can I encourage interaction and activity on my FB page?
How do I know who is visiting and what they are doing?
How do I know whether my FB page is having an impact?
Q & A
How can I get the word out about my FB page?
Shorter url with your county name in it.
Easier to share and remember.
You got one shot at choosing a username, so choose carefully!
Get a username for your FB page.
How can I get the word out about my FB page?
1. Click on the page you want the username for on the left of the screen.
2. Click “Edit Page.”
3. On the “Basic Info” page select “Create a username for this page?”
Get a username for your FB page.
How can I get the word out about my FB page?
4. Enter the username you want to have (i.e., JeffersonCountyGAExtension, WhiteCountyGAMasterGardener).
5. Click “Check Availability.”
Get a username for your FB page.
How can I get the word out about my FB page?
Your email signature: Edit your existing email signature (or create a new one)
to include clickable icons for your FB and/or Twitter accounts.
Follow instructions here: http://office.microsoft.com/en-us/outlook-help/add-facebook-and-twitter-icons-to-your-email-signature-HA102637934.aspx
Macs left out in cold, can still include icon and URL.
Put your Facebook URL on everything!
How can I get the word out about my FB page?
Add the url to your website.
Put your Facebook URL on everything!
Use Contribute to add a link to your county webpage.
How can I get the word out about my FB page?
Add a “Like” button to your website. Allows users who visit your webpage to like your FB
page. Can show faces of other friends who like the site, or be a
simple icon. Go here to get started:
http://developers.facebook.com/docs/reference/plugins/like/
Put your Facebook URL on everything!
How can I get the word out about my FB page?
Like button, faces option:
1. Paste in the URL of your FB page (e.g., http://www.facebook.com/UGACAES).
2. Uncheck “Send Button” option.
3. Keep “Standard” as the layout style.
4. Check “Show faces.”
5. Click “Get Code” button.
Put your Facebook URL on everything!
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2.
3.
4.
5.
How can I get the word out about my FB page?
Like button, simple icon option:
1. Paste in the URL of your FB page (e.g., http://www.facebook.com/UGACAES).
2. Uncheck “Send Button” option.
3. Choose“button_count” as the layout style.
4. Uncheck “Show faces.”
5. Click “Get Code” button.
Put your Facebook URL on everything!
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2.
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5.
How can I get the word out about my FB page?
Once you’ve clicked “Get Code,” choose the iFrame option in the code box.
Copy and paste the code into the html page for your county site.
Put your Facebook URL on everything!
How can I get the word out about my FB page?
Add a “like box” to your website. Allows users to like your FB page from your website. Shows your recent FB activity on your website (like
events & news). Shows user’s friends who also like the page. Go here to get started:
http://developers.facebook.com/docs/reference/plugins/like-box/
Put your Facebook URL on everything!
How can I get the word out about my FB page?
Put your Facebook URL on everything!
1. Paste in the URL of your FB page (e.g., http://www.facebook.com/UGACAES).
2. Select display options.
3. Click “Get Code” button.
How can I get the word out about my FB page?
Once you’ve clicked “Get Code,” choose the iFrame option in the code box.
Copy and paste the code into the html page for your county site.
Put your Facebook URL on everything!
How can I get the word out about my FB page?
Add a link to your page on your personal FB profile.
1. Click on your name in the upper-right corner to go to your profile page.
2. Click “Edit Profile” button on right of page.
Put your Facebook URL on everything!
How can I get the word out about my FB page?
Add a link to your page on your personal FB profile. Add your FB page to “Employer.” Make sure at least friends can see this.
Put your Facebook URL on everything!
How can I get the word out about my FB page?
Presentations.
Business cards.
Brochures, postcards, other marketing collateral.
Your sign out front.
4-Hers, employees, cows in nearby pasture.
Put your Facebook URL on everything!
How can I get the word out about my FB page?
Search for related blogs, Facebook pages, etc. http://www.google.com/search?q=site:www.facebook.com+
madison+county+farm http://www.google.com/search?q=site:www.facebook.com+
georgia+agriculture
Google agriculture blog “Liberty County.”
Ask organizations about their social media presence (quilting, canning, beekeeping clubs, etc.), ask them to promote yours.
Like these pages.
Be careful!
Post on, like, and share with other related social media sites.
How can I get the word out about my FB page?
Post on these FB pages as your page.
Share stories with these pages.
Tag these pages in your posts.
Comment on blogs (identify yourself).
Retweet others’ posts on Twitter.
Post on, like, and share with other related social media sites.
How can I get the word out about my FB page?
Jackson Lowe Farms tags us in one of their posts. This means: Link to our page shows on on their page
(all their friends see it). Link to THEIR page shows up on our
page (all OUR friends see it).
Posting as my page, I post a “thank you” on their page as a way to build relationships, attract attention.
Post on, like, and share with other related social media sites.
How can I get the word out about my FB page?
Go here: http://apps.facebook.com/twitter/?ref=ts
Enter Twitter settings.
Posts on FB show up on Twitter, vice-versa.
Saves time, reaches users who don’t overlap.
Connect FB with Twitter.
How can I encourage interaction and activity on my FB page?
Post useful links, pubs, pictures, info.
Aim for 3-5 posts a week.
Post in the morning or at lunch.
Post concisely. Brief = better.
Keep the user in mind. Answer the question “Why should I care?”
Ask questions.
Create a poll.
Respond to comments and questions immediately.
How can I encourage interaction and activity on my FB page?
Resort to trickery if necessary.
How can I encourage interaction and activity on my FB page?
Resort to trickery if necessary.
How can I encourage interaction and activity on my FB page?
Link to other sources of info, share with related social media outlets.
Focus on local issues, people.
Bring in experts (FB Fridays).
Ask “normal people” to contribute.
Run a contest.
Lighten up!
How do I know who is visiting and what they are doing?
Facebook Likes
Reach = # who saw it.
Engaged = # who clicked on it.
Talking about this = # who liked it or shared it with their friends.
Sort for Virality.
How do I know who is visiting and what they are doing?
Gender: 57% female, 41% male
Age: 18-24 = biggest group
Countries: US, UK, India
Cities: Athens, Atlanta, Tifton
Languages: English
Conclusion: Posts about things college-aged women care about are likely to be successful.
Implications: Target posts towards the audience you want to cultivate.
Facebook Likes
How do I know who is visiting and what they are doing?
Reach = How many see your posts. Organic: They see it in their news feed or come to your
page and look. Viral: They see your post on someone else’s page.
Frequency = How often a post is seen.
Reach & Frequency
How do I know who is visiting and what they are doing?
How many visitors total?
How many unique visitors?
What they looked at.
How they got there.
Page Views
How do I know whether my FB page is having an impact?
Click on “Insights” on left of your page. Gender: 63% female, 36% male Age: 18-24 = biggest group Countries: US, India, Germany Cities: Athens, Atlanta, Tifton Languages: English
Conclusion: Posts about things college-aged women care about are likely to be successful.
Facebook Insights
How do I know whether my FB page is having an impact?
Facebook Insights
Reach = # who saw it.
Engaged = # who clicked on it.
Talking about this = # who liked it or shared it with their friends.
Sort for Virality.
