Measuring success on_you_tube_magnetmedia_matt_ballek

www.magnetmediafilms.com

MEASURING SUCCESSON YOUTUBE

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http://www.magnetmediafilms.com



MAGNET’S SOLUTION

Think Make Reach+ +Strategy Content Creation Distribution / Promotion

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www.magnetmediafilms.comSource: http://www.youtube.com/yt/press/statistics.html

More than 1 billion unique users visit YouTube each month

Over 6 billion hours watched each month

100 hours of video uploaded every minute

YouTube reaches more US adults ages 18-34 than any cable network

Mobile makes up more than 25% of YouTube's global watch time

YouTube is the 2nd largest search engine after Google

Obligatory YouTube Stats

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http://www.youtube.com/yt/press/statistics.html

http://www.youtube.com/yt/press/statistics.html


Optimization Promotion

Search

Platform

Paid

Earned

Owned

YOUTUBE OPTIMIZATION & PROMOTION

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ViewsEngagement >

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Bot Views

Misleading Thumbnails

Hidden Autoplayers

Tag Scraping

In the past it was easier to drive low quality views in order to appear on the YouTube homepage.

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Tube

Algorithm 2000

In the past few years, the YouTube algorithm has been factoring in watch time, comments, and likes/dislikes when displaying videos in search and related video positions.

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Videos with more engagement now outrank videos with more views alone.

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AVERAGE OVERALL TRAFFIC BY SOURCE

Direct/Mobile

Related Videos

Search

Embeds

Subscriber

Advertising

External URL

YouTube Channel

0 7.5 15 22.5 30

by Percent

Data provided by YouTube from over 1,500 channels

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AVERAGE WATCH TIME PER DAY

Subscriptions

Related Videos

Search

External Links

Embeds

0 15 30 45 60

Average Watch Time in Minutes

Data Provided by YouTube

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AVERAGE WATCH TIME PER DAY

Subscriptions

Related Videos

Search

External Links

Embeds

0 15 30 45 60

Average Watch Time in Minutes

Data Provided by YouTube

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AUDIENCE IS AT THE CENTER OF EVERY VIEW

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Viewers

Fans(Subscribers)

Super Fans

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Viewers

Fans(Subscribers)

Super Fans

Evergreen VideosTutorials

Q&A

Industry News

Bonus Videos

Behind the Scenes

Commercials

Collaboration Videos

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HOMEPAGEHOMEPAGE

OLD NEW

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YouTube.com/Audience16




EngagePromoteOptimizeProduce

Keyword Seasonality

Keyword Research

Community Insights

Video Captioning

Video Meta-Data

Thumbnail Upload

Annotations

Social Promotion

Paid Promotion

Network Promotion

Comment Responses

Reporting

Moderation

Playlist Maintenance

YOUTUBE PROCESS OVERVIEW

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TARGET PROMOTION

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YOUTUBE AUDIENCE TARGETING

Interests

Demographics

Channels

Videos

Search Terms

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TARGETED YOUTUBE PROMOTION

KPI

Targeted placements drive an engaged audience to a defined goal

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EXAMPLE: ORABRUSH

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Search for “bad breath” on YouTube and Orabrush appears with both a paid and natural placement

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Once at the video, it contains clickable call to actions in multiple spots.

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Once at the video, it contains clickable call to actions in multiple spots.

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Clicking on any annotation takes viewers directly to a landing page to order their Orabrush.

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KPI

Targeted placements drive an engaged audience to a defined goal

TARGETED YOUTUBE PROMOTION

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www.magnetmedia!lms.com

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http://www.magnetmediafilms.com/

http://www.magnetmediafilms.com/

Measuring success on_you_tube_magnetmedia_matt_ballek

Technology

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