MDW NY | Chloe Gottleib_The Shift from Designing Websites to Digital Eco-Systems
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THE DIGITAL ECOSYSTEM Chloe Gottlieb, VP, ECD, Interaction Design
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Chloe Gottleib, EDC for Interactive Design at R/GA, will explain how to think about UX when the digital experience is no longer limited to a website but instead includes social media, apps, and a brand's extensive online presence.
Transcript of MDW NY | Chloe Gottleib_The Shift from Designing Websites to Digital Eco-Systems
THE DIGITAL ECOSYSTEM
Chloe Gottlieb, VP, ECD, Interaction Design !
THE DIGITAL AGE
DIGITAL ≠ MEDIA
Narrative!
Interactive!
Contextual!
DIGITAL = CONTEXT
Right Experience.!
Right Time.!
Right Place.!
DIGITAL = EXPERIENCE
customer!
brand!
customer!
brand!
customer!
signifiers!
brand!
customer!
behaviors!signifiers!
brand!
customer!
behaviors!signifiers!
brand!
customer!
interface!
behaviors!signifiers!
company!
customer!
behaviors!signifiers!
company!
customer!
Digital media ecosystem!
PRINT!
WEBSITE!
TUMBLR!
RETAIL!
EXTRAS (EMAIL)!
iPAD!
MOBILE!
YOUTUBE !
YAHOO !HOME!
TWITTER!
GOOGLE!
FBOOK!
PAID SEARCH!
YAHOO!!
BLOGS!
?
CONTEXTS
CONVERSATION!
INFORMATION!
AGGREGATION!
PARTICIPATION!
LOCATION!
APPLICATION!
DIVERSION!
PLAY !
CONVERGENCE !
VISUALIZATION!
TRANSACTION!
tailored just for me
MOBILE
PARTICIPATION CONVERSATION INFORMATION AGGREGATION TRANSACTION APPLICATION VISUALIZATION
TV RETAIL / DOOH
LOCATION CONVERSATION PARTICIPATION APPLICATION INFORMATION
PC / TABLET
DIVERSION INTERRUPTION
LOCATION PARTICIPATION INFORMATION TRANSACTION
THE ʻNEWʼ CREATIVE TEAM !
Visual Designer !
Copywriter ! Interaction Designer !
Creative Technologist!
stories! systems!
customer!
THANK YOU
Chloe Gottlieb!VP, ECD, Interaction Design!
@chloalo!
