Sheena Matheiken Uniform Project | MDW August 2011
75
Behind The Scenes Of A Social Experiment Sheena Matheiken
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Sheena Matheiken discussing her journey with The Uniform Project and what building a community has meant to her.
Transcript of Sheena Matheiken Uniform Project | MDW August 2011
Behind The Scenes Of A Social Experiment
Sheena Matheiken
Hi
@matheiken
1 Dress . 365 Days . 1 Cause
The First Spike:Unusual suspects
15 minutes of fame
15 minutes of fame…and 9 more months to go
The LBD Duel:A fan ups the ante
Cag vs SheenaDay 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7
C S C C C S S$10 $20 $20 $20$10 $10 $10
Wearathon to Marathon:Big brother does his bit
Funds raised: $2,170
Accessory Donations:A new type of marketplace
LBD Fridays:Everyone gets in on the act
13 yr old Noa Ryan
eBay:The perfect partnership
Selling out without selling out:A paradox addressed
Comment Of The Day:Incentivising the conversation
End of Year Summary:The numbers measure up
2 million+Site traffic
25,000Social media reach
365 dressesSold out in a week
200+Vintage/Ethical
accessories donated
50+Ethical designers
featured
Funds Raised:
$116,023322 kids in school
What next?
( )x)(
The Turning
Point
U.P today:A life of it’s own
?
Not a new idea
A [fun]draising tool
A daily style guide
A [slow] fashion platform
An ethical marketplace
A global community
A child of social media
A creative experiment
…
Thank you
@matheiken
@matheiken.comsheena
theuniformproject.com
