Portfolio Sheena Darby

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Transcript of Portfolio Sheena Darby

  • SHEENA DARBY

  • FOTO

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  • FOTO

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  • Top: Urban OutfittersJacket: Carhartt

  • Jackwt: Vintage AdidasJeans: Cheap Monday

    Trainers:: Nike Air Max 1s

  • Hat: HufTop: Vintage Diadora

    Top: Vintage Mets baseball jersey

  • People say that Im arsey, Northern and confrontational. Thats because I am arsey, Northern and

    confrontationalRidley Browell, 2012

  • Hat: HufJacket: Carhartt

    Jeans: Cheap MondayTrainers: Nike FlynetBike: Vintage BMX

  • FOTO

    - 2Hat: Huf

    Top: Vintage Mets baseball jerseyJeans: Cheap MondayTrainers: Nike FlynetJacket: END hunting

  • FOTO

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  • Photography + styling by Shee-

    na DarbyModel Olivia

    Reeves

  • Jacket: Topshop Bra: Topshop Skirt: Zara

  • Cardigan: VintageSkirt: Acne Shoes: Zara

  • Hat: Asos Crop Top: American ApparelSkirt: Zara

  • Bra: Topshop FOTO

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  • photographed/styled by Sheena Darbymodels Olivia Reeves and Russell Wilshire

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  • w(ater)W(ater), A new brand of water packaged in a recyclable

    foil bag. The idea of quick and easy drinking without being overwhelmed with branding and false claims. Its just water.

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  • Fashion show concept development

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    Supreme is a clothing and skater brand founded in New York City in 1994. Supreme is a lifestyle brand along the sames lines of stussy, A.P.C and Nike.The brand supreme is a ex-clusive brand that ca-ters to the skateboarding, hiphop and punk rock cul-tures. A vast and diverse selection. What makes su-preme successful is there exclusive and cool element. James Jabbia, its founder didnt know much about the skateboarding crowd but was intrigued and creative and thats why he came up with the idea of Supreme. His audience was the tough and skeptical. He wanted to make his clothes the clothes you could only get if you were in the know. If someone sees you wear-ing supreme and they know what supreme is its deemed instant street cred. Com-pared to there competitors for example Stussy or even Nike. Supreme is seen as a much more exclusive niche cool and specialist mar-ket. The devotion and as some would call snobbery of the Supreme consumer compares with that of the high-end fashion consumer. Even vogue have been quick to point out the resem-blance been the Supreme and Chanel consumers in a arti-cle called the tale of two boutiques.

    BRAND X EXPERIENCE

  • The reason for this?? Its there exclusively. But not only that, Supremes consistency and qual-ity of the higher-end pieces is

    what James Jebbia the founder of Supreme thinks have helped the brand survive in this competi-

    tive business. Jebbias market-ing ethos is to focus on the pick

    core customer. Who he says is more demanding and harder to im-press than the former customer. Jebbia has been quoted saying,

    Were not trying to make stuff for the masses. He says theyre making the product for the few

    who know whats up. Supreme the marginal outsiders to the elite

    fashion world this rare occasion have managed to match the elites

    by matching their exclusivity.

    Written by Sheena Darby

    The reason for this?? Its there exclu-sively. But not only that, Supremes consistency and quality of the high-

    er-end pieces is what James Jebbia the founder of Supreme thinks have helped the brand survive in this competitive business. Jebbias marketing ethos is

    to focus on the pick core customer. Who he says is more demanding and harder to impress than the former customer. Jeb-bia has been quoted saying, Were not

    trying to make stuff for the masses. He says theyre making the product for the

    few who know whats up. Supreme the marginal outsiders to the elite fashion

    world this rare occasion have managed to match the elites by matching their ex-

    clusivity.

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  • Fanny

  • Fanny + Y TEEN STREET FASHION

    CULTURE ZINE FOCUSING ON STYLE RATHER THAN

    TRENDS

    (PUBLICATION + CHAMELEON SPACE)

  • :PUBLICATION

  • (CURATORED BY SHEENA DARBY)

  • (PHOTOGRAPHED BY SHEENA DARBY)

  • (PHOTOGRAPHED BY SHEENA DARBY)

  • (WRITTEN BY SHEENA DARBY)

  • (PHOTOGRAPHED BY SHEENA DARBY)

  • (PHOTOGRAPHED AND WRITTEN BY SHEENA DARBY)

  • :CHAMELEON SPACE

  • Fanny

    + Y (chameleo

    n space )

    STRATEG

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  • 128 Kings

    land High

    Street

    London

    E8 2NS

    STRATEG

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  • SUPREMACY

    YOUD THINK WITH ALL THE SCIENCE AND NEW TE-CHONOGLY IN THE WORLD IT WOULD HAVE INFLU-

    ENCED FASHION IN SOME WAY THAT MADE THE CYCLE JUST AS NEW AND FRESH? OBVIOUSLY NOT. THIS IS

    WHERE I CAME UP WITH MY IDEA FOR MY TRENDS. I DIDNT KNOW WHAT THEY WERE GOING TO BE. BUT I KNEW THAT WHAT EVER THEY WERE THE WOULD BE COMPLETELY ORIGINAL NOT RECYCLED OR VINTAGE OR CLASHED TOGETHER TO MAKE SOME SUPPOSED

    NEW TREND THAT NOBODY HAD EVER SEEN BEFORE.

  • Website created by Sheena Darby

  • TIE DYE

    FOR.TIE DYE FOR DYLON COLOURS IBIZA

    CULTURE HIPHOP 18 24 JUMPERS SHORTS TEAM MANAGER BOXER SHORTS CROP TOPS

    BUSINESS COLLABORATIONS TEAMWORK MADE BY GAYLE MACHINE

    FINANCING DEVELOPMENT E - COMMERCE SOCIAL MEDIA RETAIL IBIZA STORE

    TEAMWORKNETWORKING BIG CARTEL LABELS

    NEWCASTLE STORE ACCOUNTS LOOK BOOK PERSEVERANCE

    INDEPENDENT FASHION SPACE INSTAGRAM PHOTOSHOOTS CAMPAIGNS ROLES

    COMMITMENTTWITTER FILM PHOTOGRAPHY INSTITUTION

    FACEBOOK CREATIVE DIRECTOR SALES MANAGER

    DEEPHOUSE CULTURE LONDON STREETWEAR DEDICATION PACKAGING COMMUNICATION

    PROBLEM SOLVING

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  • Photography by SHEENA DARBYGarments made by SHEENA DARBY

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