PowerPoint Presentation

Mc CASETASTING

HISTORY

Business Model3 legged stool

FranchiseesMSuppliers

BRANDING ELEMENTSThe M logoRed, White, Yellow colour schemesThe fontRonald McDonaldThe Mc keyword

Leveraging Brand Equity

What are McDonalds core brand values? Have thesechanged over the years?

Indiscriminate expansion led to ignored brand valuesM

Brand Value changes to suit the increasing health consciousness

How has McDonalds grown its brand equity over the years? Has McDonalds changed in different economic times or in different parts of the world? Explain.

By working around its core brand values

By making changes to stay relevant in the respective markets

McDonalds made changes in its menu by adding affordable items, making its share price rise even during worldwide recession

What risks do you think McDonalds will face in the future?

Fast Food Appetites are Changing

Brand Position not unique anymore

Brand Cannibalisation by Cheap Items

SUMMARY

Boring Food

Thank You

DISCLAIMERCreated by Arjun Mehra, IIT-BHU, during a marketing internship under Prof. Sameer Mathur, IIM Lucknow.