THE MCDONALD BROTHERS

Originally started by the McDonald brothers in 1945.

Ray kroc purchased the company in 1955.

CORE BRAND VALUES

• Placing customer at care.

• Ethical business.                 

• Macca's System.                

• Giving back nature.           

MARKETING

STRATEGY

5-P's ofMarketing

Product Mix• Hamburgers• Salads          • Beverages   • Snacks          • Deserts         

Place• Restaurants• Kiosks          • Mobile App

Promotion• Advertising         • Sales Promotions• Public Relations  • Direct Selling       

Pricing• Most Affordable         • Psychological pricing• _.99 $ prices                • Price bundling            

People• Targets children         • Happy Meals              •   Food For All               

           

  BRAND EQUITY

• Service, cleanliness.               • First Choice for burgers.         • Kids feel joyful.                        • Fun place to go with friends.

RISKS IN

FUTURE

• Health issues.

• Competition.

Let's Recap...

• History                       

• Introduction              

• Core Brand Values   

• Marketing Strategies

• Brand Equity              

• Risks in Future            

DISCLAIMERCreated by Yashvardhan Agarwal, IIT Roorkee,

during a marketing internship by Prof. Sameer Mathur, IIM Lucknow