Their journey started in 1955

WHAT’S

EQUITY?

It Reinforces

the

importance

of

“quality”,

“service”,

“cleanliness”

, and

“value”.

similar experience wherever you GO.

Innovation stemming

from responsiveness to

customers and

franchisees has fended

off stagnation over the

years.

•Menu innovations (along with items developed in their test kitchen) have allowed offerings for all meal times, and the snack periods that fall in between, allowing for greater profitability.

Product offerings have

evolved thanks to some

observant and innovative

franchisees.

CHALLENGES

COMPETITORS !!

RECAPINTRODUCTION

CHALLENGES

SUCCESS STORY

DISCLAIMERCREATED BY AKASH YADAV, IIT BOMBAY during a marketing internship

under guidance of Prof. Sameer Mathur, IIM LUCKNOW.