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2010-2011

Spring Summer Key Dates Promotions

Feb 14 Valentanie day

Mar 8 women's day / 1 Mar holi

APR marriage/BACK TO SCHOOL

MAY marriage

JUN Marriage

JUL End seasons sales

Autum Winter

Aug

Sep

Oct 8-16 Dushera

Nov 05-11-2010/ Diwali / marriage

Dec 25 dec- Christmas marriage seasons

Jan 1 Jan New year

End seasons sales26 Republic day

23076.92308

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Sales Festivals/Public holidays

14 Valentanie day /marriage

8 Women's day 19 mar & 20 mar holi

22 Good Friday

marriage

MARRIAGE

End seasons sales

2 - 6 Dushera

26 Diwali / marriage

25/ christmas / marriage

1 Jan new Year

end season Sales

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2011-2012

Promotions Planned Sales

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Marketing calander -2010-2011

Months Key dates

2010-2011Social Media

Advertising Sales

Promotions

FEB 14 Valentine day

1. Twitter-

Announce new

Valentines offers

with link to

special landing

page. 2. Face

book Create fan

page, link from

website, invite

friends to

subscribe. Postmessage to wall

telling people

about SatyaPaul

At online

shopping

Complimentary shipping

worldwide

ping free

MAR

8 Women's day and 1

mar holi

1. Twitter-

Announce new

collections link to

special landing

page. 2. Face

book Create fan

page, link from

website, invite

friends to

subscribe. Post

message to wall

telling people

about SatyaPaul

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5/19

APR Marriage seasons

1. Twitter-

Announce new

collections link to

special landing

page. 2. Face

book Create fanpage, link from

website, invite

friends to

subscribe. Post

message to wall

telling people

about SatyaPaul

MAY Marriage seasons

1. Twitter-

Announce newcollections link to

special landing

page. 2. Face

book Create fan

page, link from

website, invite

friends to

subscribe. Post

message to wall

telling people

about SatyaPaul

JUN Marriage seasons

1. Twitter-

Announce new

collections link to

special landing

page. 2. Face

book Create fan

page, link from

website, invite

friends to

subscribe. Postmessage to wall

telling people

about SatyaPaul

JUL

End of the seasons

sales

Printed

Advertisment

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6/19

AUG

Arrival of new

collections

Printed

Advertisment

SEP

OCT 8-16 /Dushera

1. Twitter-

Announce new

collections link to

special landing

page. 2. Face

book Create fan

page, link fromwebsite, invite

friends to

subscribe. Post

message to wall

telling people

about SatyaPaul

NOV05/ Diwali, Marriageseasons

1. Twitter-

Announce new

Bridal collections

link to special

landing page . 2.

Face book Create

fan page, link

from website,

invite friends to

subscribe. Post

message to wall

telling people

about SatyaPaulBridal collection

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DEC

25/Christmas,

Marriage seasons

1. Twitter-

Announce new

Bridal collections

link to special

landing page . 2.

Face book Create

fan page, link

from website,

invite friends to

subscribe. Post

message to wall

telling people

about SatyaPaul

Bridal collection

JAN

1 / New year.End of

Seasons Sales

1. Twitter-

Announce new

Bridal collections

link to special

landing page . 2.

Face book Create

fan page, link

from website,

invite friends to

subscribe. Post

message to wall

telling people

about SatyaPaul

Bridal collection

Printed

Advertisment

sales

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Promotions

Public Relations Blog/SMS/Email In-store promotions

Blogs SMS Email

Satya Paul showcased its

collection at the Miss India

worldwide UK 2010

Updates in the blogs

about new

collections

Send SMS

to the

loyal

customer

abt newproducts

in

advance.

Send

email

advertisin

g new

productsfor

Valentine

s day.

Give

Flowers tothe

customer'

s who buy

Dresses allthe

mannequi

ns red

March : Earth foundation

Charity show at Slovak

Ambassador's residence

Updates in the blogs

about new

collections

Send SMS

to the

loyal

customer

abt special

offers

given to

privileged

and grand

privileged

customer

Dresses all

the

mannequi

ns

colourful

attires

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Dubai Fashion Week

Send SMSto the

loyal

customer

abt new

products

in

advance.

Drape few

the

mannequi

ns with

bridal

collection

Updates in the blogs

about new

collections

Drape few

the

mannequi

ns with

bridal

collection

Updates in the blogs

about the new bridal

collections

Drape few

the

mannequins with

bridal

collection

Updates in the blogs

about the sales

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Updates in the blogs

about the new

collection

Khushi Foundation Charity

show, Ashoka, New Delhi, Bridal

Tarot showcased atLakme

Fashion Week, Mumbai,

Celebrating 25 years of Satya

Paul at the launch of Delhi Eye,

Taj Palace, New Delhi.

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January : Maya at Chandigarh

Fashion Week

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Marketing Calander 2011-2012

Months Key dates

2011-2012Social Media

Advertising Sales

Promotions

FEB

14 Valentine

day/marriage saesons

1. Twitter-

Announce new

Valentines offers

with link to

special landing

page. 2. Face

book Create fan

page, link from

website, invite

friends to

subscribe. Post

message to wall

telling people

about SatyaPaul

Printed

Advertismen

t

At online

shopping

Complimenta

ry shipping

worldwide

free

MAR

8 Women's day 19

mar & 20 mar holi

1. Twitter-

Announce new

collections link to

special landing

page. 2. Face

book Create fan

page, link from

website, invite

friends to

subscribe. Post

message to wall

telling people

about SatyaPaul

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APR

1. Twitter-

Announce new

collections link to

special landing

page. 2. Facebook Create fan

page, link from

website, invite

friends to

subscribe. Post

message to wall

telling people

about SatyaPaul

MAY Marriage seasons

1. Twitter-

Announce new

collections link to

special landing

page. 2. Face

book Create fan

page, link from

website, invite

friends to

subscribe. Post

message to walltelling people

about SatyaPaul

JUN Marriage seasons

1. Twitter-

Announce new

collections link to

special landing

page. 2. Face

book Create fan

page, link from

website, invite

friends to

subscribe. Post

message to wall

telling people

about SatyaPaul

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JUL

End of the seasons

sales

Printed

Advertismen

t

AUG

Arrival of new

collections

Printed

Advertismen

t

SEP

OCT 2 and 3 Dushera

1. Twitter-

Announce new

collections link to

special landing

page. 2. Face

book Create fan

page, link from

website, invite

friends to

subscribe. Post

message to wall

telling people

about SatyaPaul

NOV

26/ Diwali, Marriage

seasons

1. Twitter-

Announce newBridal collections

link to special

landing page . 2.

Face book Create

fan page, link

from website,

invite friends to

subscribe. Post

message to wall

telling people

about SatyaPaul

Bridal collection

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DEC

25/Christmas,

Marriage seasons

1. Twitter-

Announce new

Bridal collectionslink to special

landing page . 2.

Face book Create

fan page, link

from website,

invite friends to

subscribe. Post

message to wall

telling people

about SatyaPaul

Bridal collection

JAN

1 / New year.End of

Seasons Sales

1. Twitter-

Announce new

Bridal collections

link to special

landing page . 2.

Face book Createfan page, link

from website,

invite friends to

subscribe. Post

message to wall

telling people

about SatyaPaul

Bridal collection

Printed

Advertismen

t sales

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Promotions

Public Relations Blog/SMS/Email In-store promotions

Blogs SMS Email

Updates in the blogs

about new

collections

Send SMS

to the

loyal

customer

abt new

products

in

advance.

Send

email

advertisin

g new

products

for

Valentine

s day.

Give

Flowers to

the

customer'

s who buy

on 14 FEB.

Then on

Dresses all

the

mannequi

ns red on

14 FEB

and bridal

colleectio

n

Updates in the blogs

about new

collections

Send SMS

to the

loyal

customer

abt special

offers

given to

privileged

and grand

privileged

customer

Dresses all

the

mannequi

ns

colourful

attires

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Send SMS

to the

loyal

customer

abt new

products

in

advance.

Drape few

the

mannequi

ns with

collection

Updates in the blogsabout new

collections

Drape few

the

mannequi

ns withbridal

collection

Updates in the blogs

about the new bridal

collections

Drape few

the

mannequi

ns with

bridal

collection

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Updates in the blogs

about the sales

Updates in the blogs

about the new

collection

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