By Prajwol KhamchaBRAND IDENTITY

The Brand Identity of this magazine is that it does not associate itself with the faced of Hip Hop that everyone has jewelry and lives a life associated with status and success. The Unique selling point is that the magazine provides the truth into an Artists lifestyle and promotes the idea of being more sophisticated and educated. It is aimed at strivers and explorers, creating a Niche Community.

The visual look of my magazine, will be aesthetically pleasing as it helps to communicate with my audience who are fox thinkers. I will be spacing out the texts, so it is easier to read and using a contrast of color to make the text stand out e.g. Red & White. The Main stand out is creating the logo of “OPASSO” as it is essential for me to create a stand out mast head for fox thinkers to be appealed to ( and to attract the loyal customers) as in my research I saw the a lot of people bought a magazine due to the masthead being appealing and because it is recognizable.

CREATIVITY

As my audience are fox thinkers I will use images and a simple structured layout, so they do not get distracted. To attract the primary audience(Strivers), they look to media products that are aspirational and can offer them catharsis (if we apply the identification theory) . Appropriate images offer more personal identity and use images to form there dreams and hopes, therefore I can help them by using appropriate images (Not flashy Rappers as that’s not Reality). My house colors will be Red, White and Black, to make the magazine look more energetic. The colors suit the conventions of Hip Hop as Red connotes violence, White connotes wealth and Black connotes crime. As I am using an Up and Coming Rapper, they can relate to them by making a personal connection as he artist reveal Personal Identify (Blumler and Katz) As visually I’d like to create an experience for the readers(attracting explorers who want to see new things). Therefore I will pay attention to detail.

COMMUNICATION

Adueicne: Digital Natives Method: I will use WEB 2.0 to promote my magazine, it is below the

line marketing, this means that it is free. It is Primary marketing method as Townsqaure Media Group, emphasize its use, (Evidence from XXL). I will use social media sites e.g. Facebook and twitter. It is also beneficial to me as the popularity of converged devices increases, this means that my magazine is accessible to anyone. This allows Social interaction between the formed community. It also good as it terms of sale, I wont over produce my community my magazine, so I won’t waste paper and due to Anderson’s the Long Tail the idea that unlimited shelf space on the web has meant niche products can be as popular as mainstream products. My audience are also part of Gauntlett’s making and doing culture so wil l produce their own media content on social media to promote my brand. This is because my brand is adapting to the power of the audience (Wikinomics) as more people have converged devices. I can Monitor who read my magazine, As well as my audience.

SOCIAL MEDIA

I have adapted to the fact that the audience have huge power, and can create there own content, therefore I found a niche magazine theme as, I rejects most parts of being mainstream, t0 be successful.

WIKINOMICS-GLOBAL VILLAGE

This is helpful for me as I can bui ld sponsorship l inks with other business's such as a marketing tool . This is to make sure that my brand gets recognized by my audience (16-28 years o ld). This is done by market ing products through l inked l i festyle products. As Hip Hop is growing i ts own sense of fashion and style I could l ink with street wear brands such as Supreme, this is extremely popular for a lot of indie fans. I can use COMPLEX media out let to market my magazine as we have simi lar audiences, and because of the loyal an base they have, this means they can promote my magazine because they have a strong influence over there fans, this would be synergy market ing between Complex and Townsqaure, as the two companies can work together to create a more dominant brand and reach out to al l the primary audiences possible. Another method is providing an exclusive album of mixed art ists (Code to download) who are r is ing to fame, this appl ies to Anderson’s the Long Tai l as i t is a niche product, and Artists wi l l l ike i t as they have an opportunity to promote themselves. This would act as a Tie in. Therefore i t can be successful as a mass market product as there are no space restr ict ion onl ine and it is cheap. Another Method is for me to exploit the vast amount of channels Townsqaure Media Production has over 300 radio brands. I could use this and create OPASSO radio, this would be horizontal marketing, i t makes the brand more accessible as people would want to hear new artists, therefore i t a lso gives aspir ing art ists a platform to get there exposure to the publ ic.

SYNEERGY MARKETING + TIE INS