What is Marketing, Digital Marketing & Internet Marketing?
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Transcript of What is Marketing, Digital Marketing & Internet Marketing?
#ATYCAsk The Young Cow
www.youngcow.co.uk
What’s the difference between
Marketing, Digital Marketing &
Internet Marketing?
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If you’re in a business, as the Owner, Marketing Manager, Sales or as part of the Marketing team, you will be familiar with these terms banded about, thrown at you and used as part of your push to increase awareness of your products and services, which will hopefully lead to increased sales.But the short of it is, what do these terms actually mean and how do they affect what you do?
Marketing…
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The process of getting your value message out to your target audience, including research, price, placement and continual activity, offering a solution or igniting a passion for your potential customers, through the use of your products or services.
Marketing as an overview should encompass a strategy, be value driven and results focused.
Digital Marketing, so what is it?
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In simplistic terms, digital marketing is the promotion of products or brands via one or more forms of electronic media.
Examples include:• Mobile: • SMS Text marketing• Adverts placed on mobile devices, through games that
show ads, Clash of Clans, Snap Chat etc• Electronic Billboards• Supermarket Adboards / TV’s • Web & Email• Podcasting • Webinars
Digital Marketing, so what is it?
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Internet Marketing, isn’t it the same as Digital?
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Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from Web sites or emails.
• Websites – Your own• Video Marketing – YouTube• Social Media – Facebook, Twitter, Google+ & LinkedIn etc• Content Marketing / Blogging• Document sharing sites • SEO – Google • Pay Per Click – Adwords• Email Marketing – Optin, Auto responders• Podcasting – Download to your mobile device or from a website• Webinars – Hangouts and other live / past recorded videos / presentations• Press Releases
Internet Marketing, isn’t it the same as Digital?
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