Slide 1

International MarketingUniversity of ColomboEDM 2015/2016

About RocheThe Roche diagnostics objective is information improve for disease management.Roche diagnostics gives you the power to knowing that you can be in control your health today.Roche has its headquarters in Basel,

About RocheRoche is also the world leader in-vitro diagnostics and tissue-based cancer diagnostics and frontrunner in diabetes management47.5 billion Shf sales Roche group(Pharmaceuticals & Diagnostics)In 2014 had over 88 509 employees

Product offering by RocheRoach Developed product for:Research institutions/Hospitals/Commercial laboratories/Physicians/Patients

Products & Solutions by RocheClinical chemistry and ImmunologyMolecular DiagnosticsTissue DiagnosticsLaboratory automation and ITUrinalysis patient self testingPoint of Care DiagnosticsHaemotology and haemostasisSolutions for life science

Roche Pharmaceuticals/Diagnostics/Life science researchACTEMRA (tocilizumab)ACTEMRA is currently approved in Japan, US, the European Union , Switzerland, India, Moldova, Peru, Kuwait, Brazil and Liechtenstein and pending approvals in other countries around the world.Accu-Chek Active SystemDiabetes management tools to support you measure blood glucose level

Roche life science research productsX-tremeGENE DNA Transfection ReagentsRoche offers optimized easy-to-use reagents for DNA transfection.(For life science research only. Not for use in diagnostic procedures.)

Roche scope in the world

Pricing. Different pricing model regen wise (Pricing strategies aiming to reduce the barriers preventing people from having access to our products)No-profit pricing in the poorest countriesSupply selected drugs significantly reduced price defined by World Bank lower income countries.

Promotions.Personal selling Public Relations, conducting CSR events Media relations team,Corporate publications, providing information to corporate sector Merchandizing

Advertising.Web base Advertising (Face Book, e- flyer,)Press conference Give massage to society with brand ambassador.

PlaceAvailability has been made in Hospitals, Chemists shops (Chain of Pharmacies) and leading supper market stores cross the globe.

The ProcessMinimizing our Environmental damagesHighly dedicated scientific team does continues research on advancing innovate the device in order to meet customer requirementThe product is manufactured in Germany, USA and Australia and regional warehouse facilities are available in order to faster distribution.

Physical Evidence

Developed products easy to access globally Provide important information for usersUser manual and content information Research and testing certificate identifications.Guide line for Professionals.

Thank You2015/EDM/13 A.S.N.Kurupu2015/EDM/27 P.R.N.D.B.Swarnathilaka2015/EDM/32 Wickramage

Reference :Roche International LTD Annual Reports (2014)World Bank Web siteWHO web site