THE GOALRaise current brand awareness for Boeing and strengthen our relationship with the company through a unique in-game activation

OUR STRATEGY1. Create an integrative sponsorship platform

2. Execute flawlessly

3. Multiply the success

CREATECreate an integrative sponsorship platform

By taping our “Boeing Papers” on every seat in the stadium with seat number, section, and row on each paper, we will be able to find and notify the 7 contest winners who get their planes closest to the 7 respective “Boeing Runways” after the 7th inning stretch

(Seat #, Section #, Row #)

!!

Use this piece of paper to fold your best paper airplane and let it f ly during the 7th Inning

Stretch!

If your plane gets closest to one of the 6 Boeing Runways around the field, you will

win.. .

2 TICKETS TO THE MARINERS UPCOMING HOME GAME AGAINST

***** !!

“If it ain’t Boeing, it ain’t Going”

During the 7th inning stretch — Fold it up & let it fly!

!Get closest to a runway For

your chance to win… !

2 TICKETS TO OUR NEXT HOME GAME AGAINST ****

If it ain’t Boeing, it ain’t Going

(Section #, Row #, Seat #)

EXECUTEExecute flawlessly

We will inform the field crew of their necessary roles in setting up the “Boeing Runways” at the onset of the 7th Inning Stretch and cleaning up the planes at the conclusion. We will then follow up with the winners and award them with tickets to the next home game on behalf of Boeing.

MULTIPLYMultiply the Success

Speak with Boeing about their thoughts on the integration and learn from this interactive activation to come up with future ideas to further our and our fans relationship with sponsors