Physiclo slide deck
17
-
Upload
frank-yao -
Category
Small Business & Entrepreneurship
-
view
182 -
download
0
Transcript of Physiclo slide deck
We only have a limited amount of time & energy, and working out can often seem inefficient &
repetitive
Physiclo compression tights add extra resistance to your body to activate muscles, burn calories,
and maximize workout results
How it works: two separate layers of elastic panels work together to create resistance by stretching
against specific target muscle groups
Women’sResistance
Capris
Men’sResistanceShorts
Men’sResistance
Tights
Women’s Resistance Tights
Measured using Electromyography
Monitored using Pulse Oximetry & EKG
Based on Heart Rate,Weight, and VO2
HEART RATE
CALORIES BURNED
MUSCLE ACTIVITY
9%
11-14%
20-23%
Measuring the effects of treadmill running with & without wearing Physiclo
How PHYSICLO feels compared to other training methods:
Increasing Levels of Resistance
Make every street feel like a mountain
RUNNING RUNNING+ DUMBELLS
RUNNINGSTAIRS
RUNNING+ PHYSICLO
WEIGHTEDBACKPACK
STAIRS+ PHYSICLO
DRAGGINGTIRES
“Wow! If you really want a workout, check out Physiclo resistance tights!! #GAMECHANGER”
- Erin Jones (USA Triathlon, Olympic Hopeful)
“Its subtle but still noticeable. Simply you get more effect for essentially the same perceived effort. Keeth and Physiclo turned me from a skeptic to a believer.”
- Garrett Klugh (USA Rowing, 2004 Olympian & World Champion)
“Physiclo is the future of functional athletic wear... Amazing product to improve your strength and conditioning in fencing or any sport!”
- Tim Morehouse (USA Fencing, Olympic Silver Medalist)
Equipment Clothing
Game Day Performance
Training Enhancement
Frank YaoCofounder, CEO
• MD Candidate, NYU School of Medicine
• B.S. in Biomedical Engineering, Johns Hopkins University
• Previous: Cofounded biotech startup
Keeth Smart Cofounder, COO
• MBA, Columbia Business School
• USA Fencing• Silver Medalist at
the 2008 Olympics• Previous: Bank of
America, Google, Verizon
AdvisorsTeam
Community Growth Director
Kevin McMahon
INITIAL TARGET CUSTOMER:Busy, urban runners who participate in marathons & endurance events
US compression wear market: $2.38 Billion
28,000 annual road race events in the US
Largest age group: 25-44
57% Female43% Male
18,750,000 road race finishers in 2014
1. E-commerce sales2. Social media (Facebook & Instagram)3. Event & road race booths
5. Blog and newsletter content6. Events & promotions
7. Refer-a-friend program 8. Athlete & brand ambassadors9. Partnerships with gyms & fitness studios
CAPRIS TIGHTS SHORTS
Selling Price $110 $125 $95
LDP (1000 units) $39.49 $47.24 $38.65
Gross Margin 64.1% 62.2% 59.3%
PRODUCT LINE EXPANSION
Launch pants version 1.0
Pants version 2.0New features & designs
Resistance shirts
Resistance socks, sleeves,wetsuits, etc.
2015
2016
2017
TRACTION SINCE AUGUST 2015
Total Preorders: Aug – Nov 2015 $153,557Crowdfunding $136,661
Indiegogo In Demand $16,896
Total Sales: Dec – Feb 2016 $85,562E-commerce sales $62,170
Wholesale revenue $23,392
Number of Customers 1843
Customer Acquisition Cost $51Exchanges & Refunds 6%, 2%
