Music Promotion, Distribution & Sales Platform for Web, Mobile & Tablet

Rocudo: Lego Music

• Rocudo Studio visualises a 4x4 palette of music Loops which play on independent “decks”

• Simple colour-coded visuals, auto sync and real time Sound FX make it the coolest player around…

• Allows users to create interactive music for e.g. Facebook and their very own Branded iPhone App

Rocudo’s DJ-style music concept and technology connects Fan & Artist in a creative engagement

Rocudo Flash Player

• Rocudo Player overlays the 4x4 matrix of loops over creator’s artwork

• Loops start/stop with automatic sync and colour-coded graphics to indicate state

• Sound FX may be improvised on-the-fly

• Rocudo Player may be shared on Facebook, MySpace, Twitter etc, or embedded in any web site

• Users can record their own versions of a basic set of sounds and Save, Share

Rocudo Player is a never-plays-the-same-twice Music Widget for all the Social Networks & any Website

Smartphone App

• Rocudo Pro User listing auto-generated using Profile (images, links) and Music

• Pro User gets Stats to see monthly activities for Widgets & Apps

• Sell through the App: push, Tracks, Remixes, Gig tickets etc to Fans regularly - Rocudo manages “In-App” purchases (and brings an audience)

Premium Interactive Music product in the palm of your Captive Fan’s hand

Generate Buzz & Sales

• Sell your App and then sell content through it: create “Tracks & Remix Packs” in Rocudo Studio and push to your Fans

• Stats page shows at a glance what’s happening with your Widgets, Apps and Sales

• At the end of every month, you get an activities/sales summary for your account – including $$s you’re owed

Pro Users: your Fans are captive 24/7 – so push Apps & Music to them often

• 1,000 Rocudo Pro Users, each with a Fan/App base of 1,000 = 1m Rocudo chances to turn a $

Rocudo Business Model

• Subscriptions– Rocudo basic is Free; Pro brings Branding & Sales Opportunities

• Smartphone/Tablet Apps– Rocudo charges for its Fan App, which includes access to all

Rocudo content and Search/Discovery of new Artists, DJs Bands etc

– Rocudo developing an iPad DJ App, combining rocudo.com content with Pro-level DJ features to target premium App at the wannabes

• In-App Marketplace– Pro Users can sell music via In-App purchasing – an easy &

powerful way to generate large numbers of sales opportunities– RevShare pays – 10 Apps / month covers Rocudo subscription

• Licensing– Advertising/Sponsorship projects will be sought in relation to

rocudo.com, which has a much sought-after audience– Customised Studio Technology available to white-label license

Activity/Monetisation Model

• Model Basis– Set-up Fee €20, monthly €5– Each Pro User engages with Fan base (of avg. size 500-

2,000); 5% buy App; 5% of Pro Users push 1 In-App update per month

– App costs €0.79; In-App update costs minimum €0.79– Apple takes 30%, Rocudo 15%, Pro User gets 55% - a

psychologically significant majority revenue share

• Significant Scale Potential– Increased User adoption; Larger Fan bases; Premium

Pricing on Apps & Updates, Major Licensing deals… leads to:

– 1m+ active users, 100,000 new monthly; 2,000 Fans per Pro User, generating monthly 20m+ In-App Sales opportunities

Traction

• 12,000+ Free users to date, from over 100 countries

• Partnerships with Loopmasters www.loopmasters.com and SoundCloud www.soundcloud.com

• First Social integrations completed: Facebook & Twitter

• First Smartphone Apps completed: iPhone & Android

• Currently rolling our Rocudo Pro Accounts with high-profile hand-picked Artists & Labels

• Site fully self-service in Q2 2011; Tablet App released in July 2011; Android port Q3 2011

Company Overview• Culann mac Cabe, CEO

– PhD in Digital Signal Processing, Trinity College Dublin, Ireland– Windmill Lane Recording Studios, Dublin, Ireland– Various other Recording, Consulting, Start-up Projects

• Rocudo Investors, Board & Staff– Private Investors + EI support– Directors: ex Google Engineering Manager; CEO of UK-based

loudspeaker manufacturer; retired World Bank Senior Economist– 6 Staff (3 full-time, 3 part time/interns); based in National

University of Ireland, Galway City, Ireland

• Technology– Wholly-owned IP in machine listening and online interactive music– Patenting process ongoing

• Tax Status– Very low (12.5%) Corporation Tax in Ireland– Company gets substantial Tax Credits on all R&D– Investments by Irish taxpayers qualify for Tax Relief

Investment Opportunity

Funding Requirement: circa €500K

Funds will be used to:• Hire experienced Sales & Marketing

professional to drive monetization strategy and revenue

• Secure Company IP via patenting process • Hire Android Developer (Smartphone & Tablet

App)• Execute Marketing Plan: Trade Shows, Music

Festivals, Online/Print Ads etc• Build the Management Team, Expand the Board

Contact

Culann mac Cabe, CEOculann@rocudo.com+353 87 225 8492 (mobile)

www.rocudo.com moves your music