Mardi Gras Casino and Race

MARDI GRAS CASINO & RACETRACKCasino, Racing and Entertainment

www.playmardigras.com www.mardigrascasinowv.com

Before WSI, Mardi Gras Casino & Racetrack in Florida, USA experienced these challenges:

www.WSIDigitalMarketing.com

Not ranking on the first page of Google in the very competitive gaming and entertainment market

40-page site built without Conversion Architecture

Inadequate SEO

No PPC campaign

Little social media

No blog

Also, Mardi Gras Casino & Racetrack in West Virginia, USA opened a new hotel.


WSI was assigned the task of:

Generating reservation requests Raising overall awareness of the hotel

WSI’s comprehensive online marketing program for Mardi Gras Florida included:

A brand new 100+ page website

A creative concept that provided powerful Conversion Architecture

The site focused on their key profit centers


www.PlayMardiGras.com


WSI’s also initiated a search marketing strategy:

Wrote 100 pages of originalkeyword-rich content

Continue to make daily content updates to the site

Manage an ongoing PPC campaign

Maintain a link building program

Write content for their blog weekly


WSI’s social media strategy included:

New Facebook and Twitter pages

Daily posts to Facebookand Twitter

Exclusive Facebook and Twitter promotions

Ongoing Facebook ads


The strategy for Mardi Gras West Virginia Hotel:

WSI launched a pilot PPC campaign to generate phone call reservations for their new hotel

www.MardiGrasCasinoWV.com

In less than 6 months…

Mardi Gras Casino in Florida has gone from barely appearing on the first pages of search results to appearing on page 1 for over 50 search terms

They dominant the first page appearing multiple times with results from the site, blog and video channels

The volume of site traffic has increased over 300%


As for Mardi Gras West Virgina Hotel, WSI’s PPC campaign was just as successful!

In the first 4 months of the campaign…

WSI generated about 122 calls per week

The average cost per call is only $2.38

WSI will also be launching a comprehensive integrated online marketing program for the West Virginia property including a new 100+ page site.


“We knew we had to launch an aggressive Internet marketing program to be competitive in our market, but we could never get any real traction until WSI arrived. WSI brings tremendous value to Mardi Gras Gaming because they worked hard to understand the essence of our positioning and focused on our most important revenue streams. WSI’s SEO program in particular has had a dramatic impact on our business".

Cathy Reside, C.O.O., Mardi Gras Gaming

TESTIMONIAL

WSI Consultant: PETER V. DECRESCENZO, Florida, USA

www.wsi-onlinesolutions.comwww.WSIDigitalMarketing.com

See more case studies at:www.WSIWisdomBook.com

LEARN MORE ABOUT WSI:www.WSIDigitalMarketing.com

Mardi Gras Casino and Race

Business

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