Marcomm Feedback Summary v5

8/8/2019 Marcomm Feedback Summary v5

http://slidepdf.com/reader/full/marcomm-feedback-summary-v5 1/24

1

Branding Implementation - Feedback & AdviceUnited Centers for Spiritual Living

Religious Science International

©2008 BrandSolutions, Inc. All Rights Reserved.

Chuck Pettis

6144 Wahl Road

Freeland, WA 98249360-331-6667cpettis@brand.comwww.brand.comwww.earthsanctuary.org



2

Summary Feedback & Advice

United Centers for Spiritual Living Brand implementation workshop

Regional presentations

Religious Science International Ministers conference

Feedback has been integrated into keysubject areas



4

Web Site

³Headquarters´ web site(s)

Search engine marketing

Templates for local web sites

Prepare draft copy for local web sites



5

Ads

Ad campaign templates Small ads for newspapers and local publications Ads for classes Billboard ads

Bus ads Ad campaigns National TV and print advertisements and campaign Regional ad campaign with names of local centers Pre-produced TV and radio spots for local use PSAs for TV and radio for local use Billboard campaign Holiday ads

Co-op advertising Email campaigns



6

Marketing Communications

Materials Collateral

Four-page brochure Tri-fold flyer

Index card/Credit card size explanation of who weare and on Science of Mind Postcards with new name and look to handout on

Sunday and at events E-cards

Brochure templates Video or ³slide show´ of what we believe on

CD/DVD Social and seasonal mailers and handouts Promotional DVD



7

Marketing Communications

Materials Promotional materials ± logo merchandise

JPEGs of logo

Series of three posters

Bumper sticker Key chains

Apparel, t-shirts

Mouse pad

Screen saver Certificate of recognition

Script for ³who we are´



8

Public Relations

Public relations program to raise awareness throughmedia visibility Media techniques training for key spokespersons

PR list National news release program

Editorial contact program

Templates for local news releases

Guidelines for how to write and distribute news releases

PSAs

PR training and support How to write and distribute news releases

Media techniques training



9

Building Community Through

Marketing First-time visitor packet (research to determine best contents) Suggested letters for donation appeals Blog

Template

Moderated On web site

Marketing Seminars How to prepare your community for growth How to target market segments How to promote local events Podcasting for dummies

Email address sign-up on web site(s) Welcome wagon Chamber of Commerce



11

Introducing the new brand

Need a comprehensive marketingcommunications plan on how to launch thebrand

Throw a party ± celebrate who we are

³Grand opening´ Personal invitations

Direct mail



12

Internal Brand Communications

& Updates Frequent brand & marketing updates

Annual branding and marketing review

Regular newsletter and email updates onwhat¶s new

Success stories

Who do we ask for help? Ask us if we need help or assistance



13

Consistency

How do we create and maintain consistencyin use of brand?

How do we teach out people to speak thelanguage?

How do we personalize uniformity? How canwe be ourselves and use branding?

Treat spiritual communities like franchises.



14

Other

Consulting and support for advertising and marketing Web master support Training in how to use brand in local spiritual

communities

Crisis communications plan Central database of names, addresses, emails, and

demographics on contacts in our local communities Metaphysical holiday calendar Multi-faith calendar Online scheduled meditation Spiritual tool kit Track marketing success ± annual brand tracking

research



15

Other

Volume discounts on books, CDs, etc.

Web seminars, tele-seminars

Policy on copyright (Creative Commons?)

Music Links to community music

Music store on web site

Musician library

Record label



What¶s Next?

Discuss next steps

Here are some suggestions for the nextseveral months



Recommended Projects

Web Sites Religious Science International

Revise web site templates

Get photos and imagery

Write copy for headquarters web site

Write template copy for centers

United Centers for Spiritual Living web site Complete copy

Launch web site

Write template copy for centers

Both ± engage SEO expert to ensure quick find andfirst page on Google for search engine look-ups

Other?




Logo and Stationery Combined logo for ad and joint projects

Finalize and put in Brand Identity Manual

Name and logo for Religious Science

International Internal review and approval of logo options

Then, create stationery options

Decide on what to present at Asilomar

Upon approval produce final artwork andtemplates

Other?



Recommended Projects³Tolle´ Ad Campaign Decide on ad or ads to go with

Finish ad to digital files (approvals asneeded)

Provide instructions and digital files to allcenters

Rollout

Track results

Other immediate ad projects?




Brochures & Collateral United Centers for Spiritual Living

Upon completion of web site copy, design and edita 4-page letter-sized brochure and a tri-foldversion

Produce templates for centers

Religious Science International Develop, design and edit a 4-page letter-sized

brochure and a tri-fold version

Produce templates for centers Produce branded (logo) promotional items Anything else needed immediately?




Public Relations Engage PR agency - both

Plan name change PR - both

Plan move PR (United Centers for Spiritual Living)

Develop PR list Media contact plan

News release campaign




Brand Kit for Communities Develop intranet web site

Develop kit with CD, hard copies as neededand Brand Identity Manual Will evolve as more materials are completed




Other?



24

Feedback, comments?

Marcomm Feedback Summary v5

Documents

Transcript of Marcomm Feedback Summary v5