AIESEC SJTU MarComm Awarding Materials

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Page 1: AIESEC SJTU MarComm Awarding Materials

AIESEC SJTU ���Apply For���

MarComm Awarding Materials •  CI Management •  Show Casing ���

AIESEC SJTU 15th Annual Forum

•  Show Casing - Annual Report

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CI Management •  Performance Review •  Process Management •  Review Report

Ø  Key Strategy Review Ø  Key Event Review

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Performance Review

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Process Management •  Online  Channel:    Renren,  Wechat,  Weibo,  SMS  •  Offline  Channels:    AIESEC  Night,  Info,    扫楼  •  Dura/on:  Prepara;on:  Jan  15th  –Feb  8th    Online  Promo;on:  Feb  9th  –Feb  23rd          

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 Students’ Market Analyze •  Campus  •  SJTU:  144          ECNU:  60            Others:  4  •  Gender  •  Boy:  110          Girl:  98  •  Grade  •  Year  One:  193            Year  Two:  11  •  Above  Year  Three:  4  

•  Major(Basic  on  Offline  App  Situa8on;323)  •  Science:209                    Art  &  Language:22    •  Business:57                    Umich:35

 (Base  on  App  Paper  Result)

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Review Report No.AIESEC  Night  &  Info  Par8cipators    •  AIESEC  Night:  105            AIESEC  Info:  138  •  AIESEC  Night  App:12                  Info  Apps:  34    We  did  MR  during  wai;ng  for  interview  and  got  208  result  successfully,  Here  the  link:h]ps://podio.com/webforms/6113899/553313  Transfer  (Total:208)  •  AIESEC  Night:21      Info:64  •  Both:23                                    Neither:100    Other  data:  •  First  Time  know  AIESEC  Renren:  40      WeChat:  4          QQ  Space:  1    Friends:  56      扫楼:  105  •  Follow    Renren:  148          Weibo:  25    Wechat:  92            QQ  Space:  10  •  OGX  Poten8al  Market  Decide:  92              Consider:105          No:  11    

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Key Strategy Review - Marketing Position ���

Ø  Branding  Posi/on  in  SJTU    As  a  typical  science  and  engineering  school,  compared  with  the  tradi;onal  engineering  school,  however,  more  and  more  graduates  (including  liberal  arts)  more  focus  on  consul;ng,  marke;ng,  sales,  working  in  foreign  company,  such  as  working  for  the  ideal.  Combined  with  engineering  thinking  of  prac;cal  easy  to  let  them  hope  now  corporate  experience  has  a  direct  posi;ve  effect  on  employment  in  the  future.    As  autumn  CI  of  the  sweep  floor  did  not  Target  to  most  of  the  faculty,  the  goal  is  to  all  departments  freshman  to  guarantee  coverage,  brand  publicity,  raising  awareness.  

Target  customers  can  be  summarized  as:  social,  interna;onaliza;on,  self-­‐mo;vated,  elite  consciousness.

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Key Strategy Review - Channel Utilization ���

Ø  Online  Channel  Focus  1.The  introduc;on  of  exposure  frequency  and  clear  enough    2.To  par;cipate  in  offline  ac;vi;es,  to  encourage  myself    

Ø  Offline  Channel  Focus  Experience  AIESEC  culture  atmosphere    

               

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Key Event Review - Online Promotion Ø  Goal  •  Apply  for  TMP  Program;  •  A]ract  them  take  part  in  our  offline  EwA;  

 Ø What’s  the  goal  and  reality  gap  and  why  we  had  a  gap  •  People  Fators  Ø  OC  Team:  The  quality  of  blogs  Ø  LC  Member:  Not  enough  forward  or  comments  towards  

online  promo;on  materials  •  Environment  factors:  Ø  Time:  Promo;on  is  in  winter  break  and  it’s  already  the  second  

semester  

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Key Event Review – Offline Event 扫 楼  Ø  Why  do  we  need  to  host  this  CI  event  Introduce  AIESEC  in  a  more  effec;ve  way  Ø  What’s  our  goal  of  it  More  offline  applica;ons  and  more  people  engaged  in  EwA  Ø  Result  SJTU:  260  ECNU:  63  Total:  313    AIESEC  Night  Ø  Why  do  we  need  to  host  this  CI  event  Involve  more  people  in  experiencing  the  AIESEC  culture  Ø  What’s  our  goal  of  it  Be]er  campus  rela;onship  and  more  people  interested  in  AIESEC    Ø  Result  App:  12  Par;cipator:  105  (44  Par;cipators  come  for  1st  round  interview)    Info  Session  Ø  Why  do  we  need  to  host  this  CI  event  Officially  introduce  AIESEC.  Ø  What’s  our  goal  of  it  Students  know  what  AIESEC  is  and  how  to  apply  Ø  Result  App:  34  Par;cipator:  138(87  Par;cipators  come  for  1st  round  interview)  

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Key Event Review - Online Promotion Ø  Goal  •  Apply  for  TMP  Program;  •  A]ract  them  take  part  in  our  offline  EwA;  

 Ø What’s  the  goal  and  reality  gap  and  why  we  had  a  gap  •  People  Fators  Ø  OC  Team:  The  quality  of  blogs  Ø  LC  Member:  Not  enough  forward  or  comments  towards  

online  promo;on  materials  •  Environment  factors:  Ø  Time:  Promo;on  is  in  winter  break  and  it’s  already  the  second  

semester  

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Show Casing- Online Promotion ���(Synergy with TM)

面试攻略贴-AIESEC全球胜任力模型解析    We  post  some  /ps  for  interview  informa/on  to  support  our  member  delegates  to  prepare,  and  at  the  same  /me  show  another  side  of  AIESEC  to  them  

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AIESEC SJTU 15th Annual Forum

Descrip/on:  During  the  past  15  years,  we  have  more  than  2000  alumnus,  create  more  than  660  global  experiences  for  local  teens.  We  do  know  the  importance  of  Alumni,  not  only  they  can  have  great  contribu;on  to  our  en;ty  development,  and  we  appreciate  their  contribu;ons  to  empower  this  LC  and  make  it  growing  be]er  and  be]er.    So  we  hold  this  gathering  to  welcome  them  back  home  and  hope  to  build  a  long  term  connec;on  from  LC  to  alumnus.      Strategy:  During  the  prepara;on,  we  already  collect  more  than  100  pictures  from  Alumnus  and  their  AIESEC  Stories  to  enrich  our  online  promo;on  materials,  to  impact  more  people.  At  the  same  ;me,  the  story  did  win  the  great  agreement.    【AIESEC  SJTU  15周年影像】十五年,我们一起走过  Vedio: h]p://v.youku.com/v_show/id_XNzEyNDYyNTc2.html    【AIESEC  SJTU  十五周年记录】“一扇打开世界的窗户”    【AIESEC  SJTU  十五周年记录】”不积小流,无以成江海“    【AIESEC  SJTU  十五周年记录 ﹡520特辑】AIESEC里我的爱情故事    【AIESEC  SJTU  15th  Annual  Forum】十五年,重温与展望              

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AIESEC SJTU 15th Annual Forum

Clicking  of  the  15th  Annual  Forum  (May  12rd-­‐  26th)

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15th Annual Forum Impact on SNS platforms

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AIESEC SJTU 15th Annual Forum

Clicking  of  the  15th  Annual  Forum  (May  12rd-­‐  26th)

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Show Casing - Annual Report

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ㅰ⛪㱘㦜⻲⌔⢄ANNUAL REPORT

AIESEC SJTU2013/2014

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2 | YOUR COMPANY

�����㗑ⱀ➶⪹㻙㥟⭚㲗������������� Words From AIESEC SJTU Founder

“▙㴢㗁⼉ㅰ㍰ᱨ㗏☡AIESEC☨㮥⟂㨳ᱨⶄ☡⼗㸆ぼ⢔╰”Dragon Alumni”ᱨ☕㖫⢘㋦㚳⭎⢔⢘㣄␘⏥✂ㅰ⭣☨Alumni㠚㨔ᱨ“ⶄᱨ㣄わ⛞⒱ⶦ⽆⼗…”

㣄Ⱔ㺾㨮⪂ᱨSJTU 1999-2000ㅰ☨LCP(Local Committee President)ᮣ☕㐹ᱨㅍ㖫⨌㣄わ⪑⏥ㅢ≿㽴⭐⒮㢜LC(Local Committee)ᱨ㣄わ㔶⫆㵀IG(Internet Gateway)㖫■ᮣㅍ㖫⨌ᱨ㣄わ➓ㅛ☨㗁㵛ぼ▔⯼organizationᱨ㵛㬥㵀㠞㐩☼㥲☨㎩ⷆ㥲゠イrecruit☡㨰⒱㴗ᱨ㵛㬥㵀mission impossible☨㎩ⷆ㥲ᱨㅉ☡㮥⟩⩼㷹ⓞ⥖⏸⭩international conferenceᮣ

㮥⪨㖨㣗ㅰᱨ⧶✂⤴㲂AIESEC☨㥨Ⱞ㣄㮻ⲿ⭝⏥㜡㎥ⓦ⼗ᱨㅍ㨗ッ╰ᮢ㚭㨢ᱨ㮜㵍㮻㠰⭝⧆㯏ᮣ☏㗁ᱨょ☕㱸㑉㢼㋲AIESEC㗁㖬ぼᱨ㣄⪹⧛⏥㱴㴋☧⢄㚗㚳わᱨ㵀㣄わㅍ⢔⭁⛪⟂⍁☨㖫■ᱨAIESEC㗁▘㣄㗍㮚☨☾㮥㔄╖ᮣ㚴㑁㣄ⶄ☡㖺ⰻ☨⤿▙ᱨ㢶⪇☨✂㬥ᱨ㑁㣄㙴㚯㑉㔶☨㯌㯏ᱨ㔣⪹☨⭱㺗

㸆㖨㣗ㅰ⹂ᱨ㣄㾖⼗⧶✂㵀㈘㑉㬇㺲➧♈㨻ᮢ➧㻙⽃☨㖼ᱨ㺤⻲㲂⿍㨾ᮢ⤇㯐ᮢ㨢㾗ᱨ㮟㲈㖫⭺㐣⥙⯿ⱐ㑻㖨⢔⥖⭨ᱨ⏸㲓⥙㑲⡧⤇㯐㦞ㅅᱨ㾖⥙⢔㨏㱸ッ㋺☨⛢⻮ゅ㝛ᱨ⪑⼗⢔╚㮟➨⤹ᮣ

AIESEC☨ⲿ⺈⢄㚗㣄ᱶ㚱㢯“⒱⤂”ᱨ⏥㗁“ッ⺉㙣㗏”ᱨ✚㗁㵀㸆⢔㖺ⰻ㔋⽀㥲㣄☨㾃⬹ᱨ㱫㖯⭠㨾⛑㢜㔣⪹㾗ⓞ⤍㦇ᮣ”

㺾㨮⪂㺲⥖㑻タ㺰⧩╚㖶㑉

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⌻㮟㲂⍢㥖➈ㅧ㫳▙㫓㣈⛻㔈㫓㴠㵞㑌㺒㲂*HQHUDO�(OHFWULFᱷ%DLQ��&RPSDQ\ᱷ▙㺼♇㋂㠬�

YOUR COMPANY

1999-2000ⱀAIESEC SJTU➶⪹㻙㥟㺾㨮⪂

㲂☦⥖☕☼AIESEC➶⪹㾖㢶⪇Ⰿ⽃㦞ㅅ

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᮰≜·㔋⦽᮱㢶⪇⤇㯐㦞ㅅ⒱⤂ⱎ⭌☾✠ⱀ≠㱨▙㫓㔶

⤇㯐⫆⛑╚㨰▙㑺㍰��㍿

����ㅰ�㴨ᱨ⦽ㅕ᮰㮥㋲㓽㮕᮱㢶⪇Ⰿ⽃⛎⼺㱒

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⛍⏩☼㎸⦽㠖㺠㴞㸃Ⰿ⽃⟅⪹

4 | YOUR COMPANY

2013-2014⫆⛑⪰⤧

㸆㮥ㅰᱨ$,(6(&㔋⦽Ⰿ㟜▙㫓➶⪹⛶㠖㍰⨍Ⳬ⊚㑻╴▙㨻㎠ㅰ㜩⫆⛑ᮢ㖯㨾⼗㣗⢔⤇㯐㦞ㅅᱷ㢜⤿▙㎠ㅰ⧧㔣㎸▞⹂⼗⫕⭁☨㱘㦜ᱨ⤿㗖㔣⪹㵄㔉ᮣ

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AIESEC 㔋⦽Ⰿ㟜▙㫓➶⪹⭲⤕

AIESEC 㔋⦽Ⰿ㟜▙㫓➶⪹⒱⻮㲓1998ㅰᱨ㗁㺲⥖▙⿇㎸⒱⻮㾎㵍☨➶⪹ᱨ㺣ⱅ㮻㱸15ㅰ☨⺈㖱ᮣ

ㅅ㍰㣄わ➶⪹㺲㱸100ッ㾓㱺⤨⛊⒱㴗ᱨ㱝㱸⒔⥙300ッ㵀⢕㨾⢕㮟㱝㱸≯㑉⒱⬾☨⌻㮟㔶ᮣ

AIESEC 㔋⦽Ⰿ㟜▙㫓➶⪹⒱⻮㲓1998ㅰᱨ㗁㺲⥖▙⿇㎸⒱⻮㾎㵍☨➶⪹ᱨ㺣ⱅ㮻㱸15ㅰ☨⺈㖱ᮣㅅ㍰㣄わ➶⪹㺲㱸100ッ㾓㱺⤨⛊⒱㴗ᱨ㱝㱸⒔⥙300ッ㵀⢕㨾⢕㮟㱝㱸≯㑉⒱⬾☨⌻㮟㔶ᮣ

㣄わょㅰ㝗⤅⒔⥙100⢔⦽㠖㖯㥠⭆㺠㴞㸃⫒⪹ᱨ㴱㨾⒔⥙㖨╴☨⤇㯐㦞ㅅᱨ⛢⻮Ⳬ⊚⢕㺸㎠ㅰ⪹㯓⭆㜩ᮣ

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6 | YOUR COMPANY

㱘㦜⻲Our Impact

㵀⥙㐣��ㅰ⭺ᱨAIESEC㔋⦽Ⰿ㟜▙㫓➶⪹㮻㢜⤿▙㔋⦽Ⰿ㟜▙㫓ᮢ⪂⛍㖠➖▙㫓☨㫓㔶㝗⤅⫒⪹ᮣ

ⱅㅰᱨ╹⒔⥙���ッ㔦㎫㸃㺲㫍≼⼗���ッ⒱㴗⭩㑩☡⼗AIESEC☨㐩㎲⪇㎠ㅰ㊿㜞㺲ᱨ㑁㚳わ⭩㑩AIESEC ☨㐩㎲⪇㫓㥠㊿㜞ᱨ㵀㟹⛵㺲㖯⮏㈤㬤⼸☠⻲ᮣ

㟜⥙⦽㠖㖯㥠ᱨ㣄わ㺤⻲㲂㝗⤅㺲⥖㎠ㅰ㑉☨㐩㎲㮰⛑⻲ᱨ㣄わ㢜㐩㎲☨㋵㮟㝗⤅���㲈ッ㱭㩑☨㺲⥖㎠ㅰ㑉⏯ᱨ㱫㑉⏯㐣㟺⛑㺲⥖㲓㖺ⰻ☨✂⍋㔈㮟⧩㾗ᮣ

㣄わ☨⥖⭠㎠ㅰ⤇㯐㦞ㅅ㵀⏥㟠⒯㗊㴱㨾ᱨ㱘㦜⼗⹂㽴☕☼⏥㟠㔣㎸☨�����ッ⳥スᮣ

㣄わ㸡㵀㲓��㲈⭨➧㱗⺉⫒⤕ᮢ⏓㣡⤹ᮢ㔣㎸ᮢ㫓㨑⧩㾗ᱨ⏌㱸⹂㽴⒔⥙��⢔⥖⭨⧧☼㎸☨㲊���ッ⥖⭠㺠㴞㸃㺉Ⓘ⏌⏸㲓☡㣄わ☨⥖⭠㎠ㅰ⤇㯐㦞ㅅᱨ⤎㟠㢜㺲⥖㔣⪹╚㵒⫕⭁☨㔣⪹㱘㦜⻲ᮣ

㲊⼉㍧ッ㨑㱹㸡㵀㔣⪹☨⢕⢔⼸㲚☇㑌㺺㮔Ⱋ㓧ᮣ

590+590+ Global Volunteers

⥖⭠㎠ㅰ㺠㴞㸃

180+180+ Coorperations with

local companies

⥖⭠㎠ㅰ㑉⏯

2000+2,000+ Alumnus AIESEC 㨑㱹

200+200+ Global

Intership Programs

⦽㠖㖯㥠ⲿ⺈

460+460 + Exchange

Eperiences

⦽㠖㺠㴞㸃ⲿ⺈

YOUR COMPANY

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8 | YOUR COMPANY

⥖⭠㎠ㅰ

㢶⪇Ⰿ⽃㦞ㅅ

Local Cutural Program

㸆㮥ㅰⱐ㍧ッ㖺ⰻ㎠ㅰᱨ⏥㴜㠦⹂☡㺲⥖ᱨ㑁ょ㮥⢔⥖⭠㺠㴞㸃⛞㱝㱸㮥⛰㜳㚯㺲⥖☨㢶⪇㝛㬕ᱨ㑁⦽㠖㎠ㅰ⒱㢜▔⯼㺲⥖㢶⪇㽿㦢㖺ⰻ☨㎅⼆ᮣ

㽴����ㅰ㋲ᱨ㥸⨍㱸�⢔㩀⡁㢔ゖ㦛㟹⛵㔪㑩㦗▋ᱨ✂㚱⡽㨑⏸㲓㓧⻲⼋㦞ㅅᱨ㣄わ⢚ⱌ㮥⏧☼㮾㽈㮟⤇㯐☨⍖㽜⹂㮔㎳㽴⭐ᮣ

㣄わ⏥㠰ⓝ㨲ᱨ㮾㎠ㅰ㺐⻲ᱨ⮏㨾⤇ス㵖㑌ᮣ

㾗㢜AIESEC㺲⥖▙⿇㎸㐩⥖㦞ㅅ“ExploreChina”☨㋮㥲㦞ㅅ㺐㮥ᱨ“≜·㔋⦽”ᱤi-Shanghaiᱥ㺞㵀㟜⥙㔣㎸㢶⪇Ⰿ⽃㲓⢕㢶⪇㝛㬕⫆⛑ᱨ㑁⦽㠖㺠㴞㸃㎐㔩㝛㬕㔋⦽㔶⫆ᱨ⼗ⰶ㔋⦽║㟧㢶⪇ᱨ╹✚㯧➂㚳わ☨㙴ⶌᱨ㝗⤅⫒⪹㑁㋦㦢⢚✂☨㑉㷝㖸㚳わ㬇㺲☨⦽㈍㢶⪇ᱨ㾎㺷㱱㸆㨗㺠㴞㸃⹂㝗⒓⏌㩩㬛㗊ス⌏⩼⧧║Ⓒ║㟧㢶⪇☨ㅴᮣ

“≜·㔋⦽“㢶⪇⤇㯐㦞ㅅi-Shanghai Cultural Program

㓧⻲⼋ᱤGREEN POWER NOWᱥ㗁AIESEC㺲⥖▙⿇㎸㲂2008ㅰ㋶⛑☨㐩⥖㦞ㅅᱨㅅ㍰㵀15㾙⒯㗊Ⳬ㨾ᱨ㺞㵀㟜⥙㢶⪇㝛㬕㖷Ⱐ㲥㑁㺲㫓㔶㵀㓧Ⱐ㲥㺲㝗㔹⼸☠⻲ᱨ⫉☧㖫■㚱㩖ⲿ㬕⭆⭒ㅢᱨ㑁ㅰ㎡㑉㵀㖯㖣㓧㦞ㅅ㺲㫓⪹⧩㾗㦝㗖⒱⤂ᮣ㟜⥙㓧㖯⮏ᱨ╹✚⛶㎠ㅰ㮥■☨㔶⫆➝㖷ᱨ㙴㢞㥠⤻⧧⛶Ⓘ㩦➂㷝㢼㝘☨㜢⛪␤㔶㸡ギ㱘㦜ᱨ㈤㬤⒱ʊ㈾⳱⌤㱪㋺㲓ㅢ⻲㐣╚㵒㓧㢦⹂☨ㅰ㎡⼸☠㸃ᱨ㟺⛑㢦⹂☨␤㮟⢍㨰⭆㟺⤿ᮣ

㓧⻲⼋ ㎠㔕ㅰ㓧㖯⮏Ⱐ㲥㦞ㅅGREEN POWER NOW

“㮥㋲㓽㮕“ᱤWe Will Shine)㗁㱱AIESECf㔋⦽Ⰿ㟜▙㫓➶⪹➂㋲☨⤇㯐㦞ㅅᱨ㺞㵀㢜☼㎸㫓㨑⛑㖺ⰻᮣ㦞ㅅ㟜⥙㺲㠖AIESEC㎠ㅰ㺠㴞㸃☨㎗㔩㴜㸛㝛㬕ᱨ╿ⱌ☼㎸㫓㔶㲓㖺ⰻ㢶⪇⭺Ⰿ⽃ᱨ㑁㚳わ⼯Ⳳ㲓㖺ⰻ⛶⪈ᱨ㋶➂㚳わ⛶㖺ⰻ☨㨰㑍㖰ᮣ

᮰㮥㋲㓽㮕᮱☼㎸㢶⪇Ⰿ⽃㺉Ⱐ㦞ㅅ᮰:H�:LOO�6KLQH᮱�3URJUDP

YOUR COMPANY | 9

��㻎㮥ㆄᱶ᮰⏥⫕㨏⽃ᱨ㣐㮾⒱Ⰱ⦽᮱

��᮰㮥㋲㓽㮕᮱☼㎸㢶⪇Ⰿ⽃㺉Ⱐ㦞ㅅ╚㖶㑉

:RUGV�)URP�᮰:H�:LOO�6KLQH᮱3URJUDP�)RXQGHU�

㙼╎☼㸔⨍ᱨ㣄㮥㺓㦛㽥ㅢ㢜㓹㎸☨⦼㽳わ㾖♇㖬ぼᮣ㵀㣄☨����������93�,&;ᱤ㑩ⳅⰏ⽃⏩ᱥ Termᱨ㣄╚⊚⼗We Will Shine⤇㯐㦞ㅅᱨ㷴ㅂ⹂㽴㐩㎲⏥㟠⥖⭨⧧☼㎸☨㺠㴞㸃ᱨ㵀㗨⭯☨㖫⨌㍰㠭㓹㎸☨㫓㨑ᱨ㢜☕☼☨⦼㽳Ⳬ⊚㗨㋜㥴⼺㱒ᱨ㢜㚳わ▘㮥㔄⼗ⰶ㖺ⰻ☨╖⩿ᮣ

����ㅰ�㴨㺲㫚ᱨ㍡⟊☼㸔㮥㺾ㅰᱨ㣄⧧㮥㨗$,(6(&�PHPEHUᱨ⪑㱸⧩㾗⫇⊗■⍙㮥㋲ᱨ㍰㠭㮥㚱㓹㎸☨㫓㨑᮪᮪▙㯂㦈ⓞⰁ㺲㫓ᱨ⳺ⶾ⳺㣡ᱨ㟠㖫⧧㫓㨑㾎㺷㐵⛊Ⳬ⊚㗨㋜㥴⼺㱒☨⧩㾗㖼㮵ᮣ㐹✚ᱨ㵀㚱㱸☨⳺㵟⫆⛑⧧㺺⯼㯏㣣⛑ⰵ㗲⨍ᱨⓞⰁ㺲㫓☨㻎㨑⒌⛞ゃ㱸タ㐵㟠㯌㣄わ☨㗨㋜㥴⼺㱒⧩㾗ᮣ㥲㣙⭊⯿➕⪰⒱⛞ᱨ㣄㨲➧⒋㽥⭇ᮣ㺲㣙ᱨ㫓㨑⼸☠ᮢ㖠⧧☕☼Ⱐ㲥⳨☨⤵㴗㵀㫓㨑⡛ⱐ☨㮥⢔㨏⏷⤹㢜㣄わⳫ⊚⮈㋕☨⍜㬓ᮣ㣄⧧㻎㨑⒌⼦㾙ᱨ⏷㝲⛭㔋☕☼㽴ㅶ☨⊅Ⳙ㷴▣㣄わᱨ㣄㨲㟫㮥⧻ᱨ☇☕㋲⼗㈧㻎㨑⒌⧢Ⳙ☨Ⱋ㓧ᮣ㣄わ㗁⟩⭨ᱨ⭎⌙Ⳙ㥲⛩ⳟ㎗ⱐ⼗㋲⹂ᱨ䕻⭨⒋ᱨ㜮㦛ᱨ☡⨍⹂㗁㙭㮥⪈⧢㮥ⶪⳘᱨ㮥㺓☡㾎⨍ᱨ㻎㨑⒌ⱈ㣇㽥㣄☨㗐㙭ᱶ᮰㨏㻎ᱨ㗨⭯㥴⼺㱒☨㖼ᱨⳟ㸆ぼ㙭⛊⼗ᱨ㣄わ㐩⻲⧩㾗ᱝ᮱㣄㨲㺲☨▙㖩㟫㺷㲂⼗☼ᮣ㽴ㅶ☨Ⳙ⨍Ⲵ⧶㾃ᱨ㣄⡳⡳㜚㔋⪰⒱⛞☨▙≻ᱨ⍏㟫㮥㠕ᱨ⫀㙧⥙㐣ᮣ㴿╴㎥㨿☨㖫⨌㮻㗁㠡㔋ᱨ㵀⒱⛞㥲䲹☨㎠⿍ろⶪ⼗ᮣ㸆☾㮥⢔We Will Shine☨⧩㾗㫓㨑ᱨⳟ㗁㸆㬥㜮⒱☨ᮣ

⪰☡㔋⦽ᱨ⍏㖶ⱈイ⤠☼ⓗ⌤㗨㋜☨㥴⼺㱒ᮣ㵀㾉⯼OCᱤOrganizing Committeeᱥ Team☨㖫⨌ᱨ㣄㦛ᱨ㵀AIESECᱨ㽴⭐⫉☧⼗㩛㩛✂✂☨Leadership Development☨⫒⪹ᱨ㦆㵀㗁⟑㮾㑁⍜㑉⹂ lead 㸆╴☨㗨㋜㥴⼺㱒ᱨ㑁⢚✂☨㑉㱸㝗㔹⼸☠⻲☨⫒⪹ᱻ㾎⨍ᱨ㣄ICX☨TL Bambry⒱㢜⼗☾㮥㋜We Will Shine☨ⓗ㢡⪹㻙㥟ᱨ㚵㾉⯼⼗Teamᱨ⒱㴗⊪⸶ChristinaᱨNancyᱨDyre⧧NicolasᮣOC㖶㐩㐦⡘㵖㥴⼺㱒☨⳱㝛≠㈉ᱨ㐩㎲Trainee☨㷴ㅂᱨ☬☬☨⤀㾗ᮣ✚㣄㵘⪹㵀㗄☕☨㖫⨌ᱨ⢖ⓞ㚳わ㮥㨗㺚㦢㩂☨⯼㯓ᮣ ☾㮥㋜☨We Will Shine㗨㋜㥴⼺㱒㵀OC Teamᱨ⪑㱸⹂㽴よ⥖ᮢ㑮♈ᮢ☦⥖ᮢ㱉ㅧ⧧㜞㠙☨ⱐ20ッTrainee☨ㇰ⻲㥲㐟☧⼗㴘〄☨⒱⤂ᮣ㙼╎㓹㎸☨⼉㚱⧩㾗㫓㨑⤎㱸⒔⥙500ッ㫓㔶⏸㲓⼗㥴⼺㱒⫆⛑ᮣ ⧶✂㑉㢼㣄ᱨ㸆㬥☨㮥⢔⧶㨏☨⤇㯐㦞ㅅᱨㅢ㢜㔣⪹▞⹂㵛㬥☨㱘㦜ㅞᱻ㣄⪰▖ᱨ⏥⫕㨏⽃ᱨ㣐㮾⒱Ⰱ⦽ᮣ㣄㮥⢔㑉☨⻲⼋㚜㐹ㅢ⧶ゴ㨏ᱨ☏㑥⥗㸆㺸㢔㨏☨⻲⼋║♁⼗ⓞ㐣ᱨ⡢⍐⼗㔩⍋☨㮥㨗㑉ᱨㅍ㚳わ⪹Ⱗ⥙㸆⤥⻲⼋ᱨⱌ✚║♁⢖⢚✂☨㑉ᱨ╹✚⢖㔣⪹▞⹂⢚▙☨⫕⭁㱘㦜ᮣWe Will Shine㚱▞⹂☨impact⌴㣄㦛㦣☨▙⼗㜡✂ᱶ • 㦞ㅅ㵀AIESECSJTU㨫⫈㦐║ᱨ㫿㩦㺣ⱅᱨ㵀㙼╎ᮢ⥏㺿☬☼Ⳬ⊚☨㥴⼺㱒⫆⛑㱸⒔⥙3,000ッ㫓㔶⏸㲓• We Will Shine☾㮥㋜☨2&�PHPEHU�&KULVWLQD㵀㚞⨍☨☾✠㋜㺲WDNH⼗OHDGHUVKLS�UROHᱨ⒱㢜⼗2&3ᱨ✚1LFRODV⒱㢜⼗㣄㥲㮥ⱀ☨93�,&;ᱤ㑩ⳅ⏩⡏㻙㥟ᱥ����⹂㽴㜞㠙☨7UDLQHH㬁㺠⧚ᱨ⏸⭩⼗:H�:LOO�6KLQH㺐⨍⌧㔪㔪╋⛑ᱨ㵀▙㫓⌻㮟⨍⭩㑩⼗㜞㠙☨㔣⪹㋵㮟㮾⻮⥖⭠⟞㣣ᱨ㷴ㅂ㜞㠙☨㺠㴞㸃㐣☡⮃㋔㷓⨍☨㓹▋㾖㯏⤀ᱨ⯼㣏㩌㔝����⊝㻜㮥㋲㾉㺑☾㮥㋜㥴⼺㱒☨ⓞⰁ㺲㫓㫓㔶㠨⻮ᱨ㵀⫆⛑㺐⨍㖶followㅠ㨲☨㫍㵗ᱨ㱪⡰㽗㻒ゖ㦛ᱨ㦆㵀㮻ⲿ⒱㢜⼗㐩⥖㻚ッ☨⏴㽑㖠

Page 24: AIESEC SJTU MarComm Awarding Materials

10 | YOUR COMPANY

⦽㠖㺠㴞㸃

⒱⒌⭜⪆

Global Volunteer

㟜⥙AIESEC⦽㠖㺠㴞㸃㦞ㅅᱨ㮻㱸㴢����ッ㺲⥖㎠ㅰ㺠㴞㸃㽿⍕⼗��⢔⥖⭨ᱨ㮾⭐㺐⻲ᱨ㟺⛑☕☼☨⤇㯐㦞ㅅ➂㷝

㟜⥙⼸㈠⭜⪆ᱨ㴣⹂㴣✂㱸㺲⥖㺠㴞㸃㽴⭐➂㋲☨⤇㯐⒓㯓㵀㠬⿱㔋⤿➚║⏏ᮣ

㣄わ⏥㴿㺝㗁㮥╴㲓㖺ⰻ⛶Ⱗ☨⫒⪹ᱨ✚㗁▘㵒㮥⢔㊿㜞㐣㟺⛑☕■ㅰ㎡㑉⮏㨾⥖⭠⤇㯐ⲽ㔭ᮣ

AIESEC㔋⦽Ⰿ㟜▙㫓➶⪹��ㅰ⹂㮻⒱㢜���㲈ッ㺲⥖ㅰ㎡㑉㝗⤅⼗㴣��✂⢔⏥㟠⥖⭨☨⦽㠖㺠㴞㸃⫒⪹ᮣ

㢙㑄㺲⪂㢶⪇║⏏ᮢHIVI/AIDS➠㺰ᮢ㔣㎸⫊㦗▋➂㷝ᮢ⪏ⳅ⌏⩼ᮢ㲗㬀Ⱐ㲥ᮢ⡜ㇲ✛㟣㐦㯐☬㺼✂⪹㯓㢼㝘ᱨ㴣⹂㲢✂☨㺲⥖▙㫓㔶㫍㵗㸆㬥㮥⛰ⲿ⺈ᱨ�㵀㐩㎲⪇☨㟹⤖㺲ᱨ㠌㷝⥖⭠⪇㗍㮚ᱨ㖯㦆㽴㣄⒱⒌ᱨⲿ⺈㔪⛪㢶⪇㝛㬕ᱨ㟜⥙㎗㔩ㇰ⻲ᱨ㖯㖯㵀㵀☼␏ⱌ☕☼㔣⪹➂㷝

YOUR COMPANY | 11

��������㵀ㅧ㫳㾖☨㦞ㅅᱨ㻙㮔㗁㐣㫓

㨑⢖⦼㽳わ㔋ᱨ㣄㐣⼗ッ㢜Frutiful☨㚱㢯㫓㨑ᱨ⼗ⰶ⼗㜡✂⤦㖼ᱨ㮜㗏

⫉㜡✂⡮⛑ᮣㅍ㝢ᱨ⦼㽳わゃ㱸㣙

➙ᱨ㺠㴞㸃わ㢙㾘㵀㮥㋲㝳╚⊚㫓㨑

☨⿲⿲Ⰶ⼗Fruitiful╚⊚㴛㱱ᱨ⼗ⰶ

⤴㲂㸆⢔☼➝⢚✂☨⤦㖼ᱨ⼥㽿㍰㎄

㎄㢼㷹⤧⦼㽳わ☨㮥㢭⡜ㇲᱨⱅ㝢⦼

㽳わ㱸㣙➙⿺ᱨ㚵㮋⼗㮋㟫ᱨ☕㖫㣄

わ㍿㑊㬇ᱨㅠ㨲㱾✂⼗⢚✂㦛➈ᱨ

☕㣄わ㵀㸆☨㖫⨌ㅢⲳ㣄わ㚱ㅢ⊝

㻜Fruitifulᱨ㗁㑲㣄わ⼗ᱨ⦼㽳

わ㱾⪹⥙㔋㵛ぼ㬥☨㔶⫆ᱻⰠ㗌㱸

㮥⟙⦼㽳わ㽴⭐⪅☨⪅ᱨ⪅㺲㗁㮥╗▙⭨ゖ㦛㺲☨➟㽳ᱨ⦼㽳わ㥓㠯⯿⹂ㅢ⤗㽁☡㸆㬥☨▙➟㽳ᱨ

⏥㱫㴿☇㨲㥲㲒⨍㱫ㅦ⟓☨㍽⍆㱾㮔⏣⼗㴿⏣¬¬���������ょ㵀ㅍ▣㮥㝢ᱨⳟ㴣➂ⴇ☧㑥ⱅ㽴⭐ㅢ⻲㗁✂ぼ☨ゴ㨏ᱨ⪰⥖Ⱓ㵍ᱨ☏㗁㟠㨾☨㺠㴞㸃㦛⼗⧶✂⊚➈⊝㻜㚳わᱨ㣄㵀⥖ㅠᱨⲳ⼗㽴⭐㢔⌍☨㮥➽⻲ᮣ㸆㮥㎐ᱨ⛞ⱊⱊ㗁㖶ᮣ㑥⥗⯿㮔㴿⪰☡ㅧ㫳ᱨ㮥⛊㗁㯜㢜㣄☨⦼㽳わᮣ㲓㚳㑉☨㦐㖰㦐㺌ᱨ㗁ツ㴱⪑㗁㎉⧩ᱨ㑥ⱅ㣄☧☡⼗㾎㥢⪎☨▖≦ᱨ⹂㽴ㅧ㫳㾎㮔⧝☨㈷㱹ᮣ�������㲓㚳㑉☨㦐㖰㦐㺌ᱨ⏥㗁ツ㴱ᱨ㯊⏥㗁㎉⧩ᱨ✚㗁㫍㵗ᮣ㯜㢜㣄わ㽴⭐☨㫍㵗ᱨ㱝㱸⼗㽴⭐☨⤦㖼ᱨ✚ょ㮥╴☨㫍㵗ᱨ⛞㱸㔋㮥⛰ⲿ⺈▞⹂☨㱘㦜ᱨ㑉㔶㺲ᱨょ㮥⛰⿁ᱨ⛞⏥㗁⊅㽿☨ᱝ

㷸⨁☳ᱨ����ㅰ㗨⭯ㅧ㫳⦽㠖㺠㴞㸃㦞ㅅ

AIESEC ⦽㠖㺠㴞㸃☨⤦㖼Story of AIESEC Global Volunteer

�������㮾㙭ᱨ㚞㽥ⶖ⭒☨➂㷝ᱨ㖺ⰻ㦆㵀㗁㴣⹂㴣㨏⼗ᮣ㗁ᱨ㣄ⴇ☧ᱨ㖺ⰻ㮪㐹⧶▙ᮣ㑥⥗㣄㸆╴⏥㐣㱉ㅧ㾖㺠㴞㸃ᱨ㣄⛶㱉ㅧ㑉☨㱉㦣ㅢ㱨㴜⏥⪹⡢⍐ᮣ㣄⏥⪹㈺☡㮥㐸≿㣄☕㩄♀ⶄ☨㱉ㅧ㈷㱹ᱨ㣄⏥⪹㈺☡▣㣄㦡㽴⭐⭨⦼㽳㮥㬥☨Host Familyᮣ��������㵞ⲿ㣄⪹ⴇ☧ᱨ㺠㴞㸃☨⤀㾗ⳟ㗁㐣ⶄ㠯⤞ᮢ㈧⪔⼗⊅㫖⏋☨㨏㈷㱹わ㾖㱶㥧ᱨ㦆㵀ⶄ⹂㸆⢔⛊㯏㸊☨㗁㜡㥱≝⼗ᮣゅ㝛☨➂▕ᱨ㑁㣄わ㴣⹂㴣ㅗ㮾㐣㸊㸡☼⼗ⰶ㮥⢔⥖⭨ᱨ⪑㴓㮥⢔⥖⭨㾎㸊㖯☨㬥㽳ᱨ㦫ⓥ㊭⮑ᱨ㮜㴣⹂㴣㺺㮔ᮣ㮥⢔⥖⭨㩖㮔㱸㑉㐣㾖㸆㬥☨⤀㾗ᮣ��������㵀㣄☨ㅍ㝢㥲㣙ᱨ㚱㱸㦞ㅅ☨⒱㴗⛞☡㣄☨Host Family⹂㚅㣄ᮣ⧶㋨⤲☨㗁ᱨ㵀㣄㮔⪰㺲⥖⼗ᱨ㣄⏯➂㦆ᱨ㴓⹂㣄わ㸆㐸㑉☨㐵⛞⹂㽴⏥㟠☨⥖⭨ᮣ☏㗁㺐㍰㣄ⴇ☧▙⭨⛞⹂㽴㮥⢔☼➝ᱨ

ㅊᱨ㣄㙭⏥㎥ᮣ㣄わ㦞ㅅ☨ッ㽶ⰤBeyond a Distanceᱨ▙⡣ⳟ㗁㸆⢔㯌㙴≷ᮣ

Ⰱ㋘ᱨ����ㅰ㗨⭯㱉⛪ㅧ㣩㫳⦽㠖㺠㴞㸃㦞ㅅ

Page 25: AIESEC SJTU MarComm Awarding Materials

YOUR COMPANY | 13

⥖⭠㎠ㅰ㑉⏯㔈㮟㖯⮏㦞ㅅ Global Internship Program㣄わ㦐㨳$,(6(&㵀㺲⥖㋵㮟㐩㎲⪇㎷㗀㺲㚱Ⓒ☇☨㖳ツᱨ☕㴣⹂㴣✂☨㺲⥖㋵㮟㵀㐩㎲㷡⏦⳨ᱨ☕㴣⹂㴣✂☨⥖⭠㋵㮟㵀㺲⥖☼㔶⢗ᱨ$,(6(&㺲⥖▙⿇㎸➥㬇㐩㎲⊔㟰ᮣ㮾⛶⥖⭠㑉⏯╈⌤☨㔪㑩ⰶᱨ⛶Ⱗ㺲⥖㋵㮟㐩㎲⪇㷡ᮣ

AIESEC ☨㑉⏯ⶲ㱱㐩㎲20,000✂⢔⹂㽴㐩㎲113⢔⥖⭨⧧☼㎸㱝㱸⥖⭠Ⳍ㸝⻲☨㫓㔶㾉⒱ᮣ㚳わ㱝㱸✂㴐⪇☨Ⱐ㲥⌟Ⳃ⧧⤀㾗ⲿ㬕ᮣ㑉⏯ⶲ▙✂㗷㱸㨰ⱌ⌻㮟㔶ᱨ㫼ⳑ㔶⫊▙㫓㔶㾉⒱ᮣ㟜⥙㝗⤅㸟⧩㑉⏯㽩㫛⟞㣣ᱨ㯧ⱌ⥖㠖㥸ⱌㅴᱨAIESEC㨛㻜㋵㮟⤩㴗㍿⪇㈤㫡ᱨ㟠㖫㮜㱸㨕╿ⱌ⼗㋵㮟⦽㠖ほ㯁☨⤑㟜⹂㠭ᮣ

㣄わ☨㐩㎲㑉⏯ⶲOur Global Youth Talent

⧩㾗⫇⊗ Partnership

Page 26: AIESEC SJTU MarComm Awarding Materials

⨍㈉╹㾓☡㱺Jenny Zhao 㺾㮪䩾ᱤVP Global Community Developement ProgramᱥSasa Tao 㝋㲜䃗ᱤPresidentᱥEdith Lu ⿇⭧☳ᱤVP Talent DevelopmentᱥJoy Lee 㯇㬠ᱤVP Global Community Developement ProgramᱥIris Hong ⨃㦮⺀ᱤVP Global Internship Programᱥ

㍰㈉╹㾓☡㱺Alisa Zhao 㷸⨁☳ᱤVP FinanceᱥLena Lau ⽁⺄ㅎᱤVP Marketing & CommunicationᱥFiona Zhang 㷩⻔ᱤVP External RelationsᱥQueen Yang 㬚⻮≠ᱤVP Global Internship Programᱥ

14 | YOUR COMPANY

AIESEC㔋⦽Ⰿ㟜▙㫓➶⪹

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����ㅰᮤ⛎⭜⪆

·⒱⻮AIESEC ECNUᱤ⪂⛍㖠➖▙㫓ᱥ⡛㗮➶⪹

·6㴨ⓝ㵀㔋⦽Ⳬ⊚⦽㠖㺠㴞㸃ⓞ⥖㽜⌤▙⪹

·7㴨㺣8㴨㵀⦽ㅕ⧧㙼╎㷝㻙㝘⫆⛑ We Will Shine & Dare To Dream 㩀⡁㢔ゖ㦛

·�㴨㵀㔋⦽Ⳬ⊚“㵀▙㫓⿁㔋”㜩⫆⛑

·9㴨㺣10㴨㵀㔋⦽Ⰿ㟜▙㫓ㅠ㷝Human Library 㸊㑉㟰㗣⤹

·⯼⻮㨰☨╚㮟ㄩ㖷ᱨ➂㷝⢚㐩ギ☨㦪㗕㑉⏯㮾⭆⤇㯐╚㮟㑉⏯㟹⛵

·㢜80ッ㮾㔋☨㔋⦽Ⰿ㟜▙㫓㝗⤅㱭㺬☨⦽㠖Ⰿ⪓⫒⪹

·㲓✂⢔㗊⒉⼸㲚⭆⭒㗯⼸㲚☨⤇㙶▕⒱⧩㾗ᱨ㢜㚳わ㝗⤅ㅢ⤗㢜⤇㙶▞⹂㐩㨰☨㠖⥖⡽㨑㗁㮚㔶ᮣ

YOUR COMPANY | 15

㷝㠯Blue Print

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AIESEC㔋⦽Ⰿ㟜▙㫓➶⪹

AIESEC SJTU