Making TV interactive

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    28-Jul-2015
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Transcript of Making TV interactive

1. gabemac GAME DESIGNER - TEACHER - New Media Dude harness the power of play harness the power of play harness the power of play 2. Reality killed the Video Star 3. In the mid 90's The Box used SMS to give control to the masses. Hurting MTVs viewers. 4. The Germans discovered that Reality programming experiments were gaining popularity with the demographic. 5. The Box created a feedback loop with influence 6. A feedback loop Cue [Call to Action]. Routine [Viewers perform a measurable action] Reward [Viewers are shown the result of their action taken] 7. 4 types of Game Rewards [4G] GOD GLEE GLORY GOODS 8. Goods Win Money or SERVICES Win Money or SERVICES 9. Glory Have everyone recognize you on TV. 10. Glee because it is fun, done with constant surprises done with constant surprises done with constant surprises 11. God Able to have influence. Vote contestants on or off a show. Vote contestants on or off a show. Vote contestants on or off a show. 12. Dominos needed to respond every day to tweets, to keep them 'fresh' Dominos #tweetwhatyoueat hacked the ad-broadcast setup hacked the ad-broadcast setup 13. QuickTime and a decompressor are needed to see this picture. 14. QuickTime and a decompressor are needed to see this picture. 15. 33 days and 33 videos. The campaign increased Domino's social score from tens to thousands of followers. Results 16. 2014 saw an increase of TV watching in NL Age 35 and under TV consumption is slipping. This is largely due to the live events of World Cup and Olympics. Has the Stream killed the TV? 17. Live TV events are important for a culture. 18. How to increase engagement with a live audience? 19. QuickTime and a decompressor are needed to see this picture. 20. How to increase engagement with pre- recorded content? Coca-cola Uses Sound Recognition for TVC 21. QuickTime and a decompressor are needed to see this picture. 22. DEFIANCE SyFys Big Gamble SyFys Big Gamble 23. QuickTime and a decompressor are needed to see this picture. 24. 2.7 million viewers Episode 1. SyFys best premiere since 2006. Trion Worlds, logged more than 6 million hours of play in the first few weeks of the shows release. Massive cost of multi-platform development, and time cauysed overall production delays. Defiance 25. In Summary Find the technologies that allow audience feedback. Give the audience influence / access. Combine with great story tellers. 26. Poetic Commentary DEFIANCE DEFIANCE Inspired by Found Poem by Dave Gorman 27. THANK YOU GABEMAC www.thegamebeyond.com