Logo Creation: Design+Plan

Logo Creation

Unit question: How does advertising manipulate our actions?

Wednesday, November 23, 2011

Investigation


Creation of logos

Client: Sinarmas World Academy - SWA

Unit Question: How does advertising manipulate our actions?

Document Evidence: Your documented evidence is like a diary. You start it when you first start making your design and it doesn't end till you have finished making your product. Takes lots of photos, make notes on any modification and add sketches and diagrams.


Introduction/Design Brief

My client is my current school, Sinarmas World Academy (SWA). It needs a new logo for the design cycle, areas of interaction (AOI) and the IB learner profile. I will need to create 5 designs for the design cycle or areas of interaction and 10 designs for the IB learner profile. At the deadline, the school will choose the best logos and will use them as the official designs which will be used during the whole year.


I will only have 5 weeks to finish this project:

1 week for Investigation stage

2 weeks for Design stage (15 designs to do) and Plan stage

1 week for Create stage

1 week for Evaluation stage

During this project, I really have to manage my time carefully, since only 5 weeks is allowed. I will have a make a specification table and evaluate the designs I come up in the design stage with that table.

Introduction/Design Brief Part 2


Researches (softwares)

Name www.logoyes.com Adobe Photoshop CS4

Logo Creator 5.2

Cost Free Free (already in laptop)

Free (need to install in laptop)

Ease of utilization Easy/Medium Hard Hard

Type Online website Application ApplicationWednesday, November 23, 2011

http://www.logoyes.com

http://www.logoyes.com

Summary of Researches (Softwares)

I researched about three different ways to create a logo. The cost isn’t a problem since they’re all free. The problem is that I really don’t know how to use ‘picture design’ softwares such as Photoshop, so either I have to find another way to create logos (for example: by drawing it than scan) or I have to watch tutorials or ask my friends to get better with it. Otherwise, A4 paper will be used. The simplest way to create a logo for me is to simply draw then scan it.


Researches (logos)

Company Baskin Robbins FedEx Express amazon.com

Aesthetics Simple design and color

Very simple design and color

Very simple design and color

Originality/Imaginativeness

Hidden number ’31’ is hidden in

the picture, which means 31 flavors

are available.

An arrow is hidden between the orange ‘E’ and ‘x’, which represents the speed of the

delivery service.

The arrow seems to be a smile, but it connects the letter ‘a’ and ‘z’,

which means that amazon.com covers

anything from a to z.

Ease of Creation

The design is easy but the idea of the

hidden number is hard to find.

The design is easy but the idea of the hidden arrow is hard

to find.

The design is easy but the idea of the a to z is hard to

find.Wednesday, November 23, 2011

Summary of Researches (Logos)

The three logos I have researched all have a common point: they are all very original, containing each one a hidden symbol or meaning. The logos I will design got to have something original, interesting or even a hidden symbol or meaning like the three logos, but it will be difficult. However, a case study of the three logos I’ve chosen gave me some ideas about my future logos.


Interview

1. What do you think about the current SWA logo?

2. What are the specifications for a successful logo?

1. I think it is just fine. I don’t have comments about that logo, it is somehow a bit simple, but not boring.

2. It should be eye-catching, original, with light and attractive colors.


SpecificationsTitle Specification and why Test

Software The software has to be free and easy to use.

I will choose one or two softwares from the researches and use them.

Time Completing the 5 steps of the design cycle should take 5 weeks.

I will need to take notes and and pay attention to the time remaining.

Size The size will be like the other logo’s size.

I will have to research on Internet about the size of ‘normal’ logos.

Aesthetics It should be colorful, eye-catching, original, etc...

I will keep in mind that the logo will meet the aesthetics specifications.

Function It should represent the IB learner profile, design cycle and/or the AOIs.

I will keep in mind that the logos should represent the IB learner profile, design cycle and AOIs, and

not anything else.

Purpose To make the students more familiar with the IB learner profile, design cycle and AOIs.

I will keep in mind that the logos should make the students more familiar with the IB learner profile,

design cycle and AOIs.

Security It should not contain contents inappropriate for kids.

During the design stage, I will keep in mind that the logos don’t have anything

inappropriate for kids.

Cost To make a logo, the cost should be free in this case.

I will pay attention to the cost of softwares and other materials of making a logo.

Ease of Creation The logo should not be too hard to make, or I will not finish it before the deadline.

During the design stage, I will keep in mind that the logos aren’t too complicated to make.


Works Cited"20 Best Logos With Hidden Meaning | TrueKolor." TrueKolor.net: Logo/Banner Design Studio. TrueKolor. Web. 13 Nov. 2011. <http://www.truekolor.net/20-best-logos-with-hidden-meaning/>.

"Sws-identity." Sws-identity. Http://bedrockasia.files.wordpress.com. Web. 13 Nov. 2011. <http://bedrockasia.files.wordpress.com/2010/10/sws-identity1.png>.

Logo Design | Free Logo Design Software | Make Your Own Logo Designs. Web. 13 Nov. 2011. <http://logoyes.com>.

"Baskin_robbins_logo." Baskin_robbins_logo. Http://images.publicradio.org. Web. 13 Nov. 2011. <http://images.publicradio.org/content/2008/05/08/20080508_baskin_robbins_logo_18.jpg>.

"Fedex-logo." Fedex-logo. Http://thereisnocavalry.files.wordpress.com. Web. 13 Nov. 2011. <http://thereisnocavalry.files.wordpress.com/2010/03/fedex-logo.jpg?w=500&h=276>.

"Amazon-logo." Amazon-logo. Http://static.unplugged.rcrwireless.com. Web. 13 Nov. 2011. <http://static.unplugged.rcrwireless.com/wp-content/uploads/2011/03/Amazon-logo.jpg>.

"Adobephotoshopcs4extended." Adobephotoshopcs4extended. Http://ebooksa2z.files.wordpress.com. Web. 13 Nov. 2011. <http://ebooksa2z.files.wordpress.com/2011/01/adobephotoshopcs4extended.jpg>.

"The-logo-creator-mega-pack." The-logo-creator-mega-pack. Http://facesoftware.org. Web. 13 Nov. 2011. <http://facesoftware.org/wp-content/uploads/2011/09/the-logo-creator-mega-pack-retail-1.jpg>.

"7-11." 7-11. Http://www.tenthtothefraser.ca. Web. 13 Nov. 2011. <http://www.tenthtothefraser.ca/wp-content/uploads/2010/05/7-11.jpg>.


http://www.truekolor.net/20-best-logos-with-hidden-meaning/

http://www.truekolor.net/20-best-logos-with-hidden-meaning/

Http://bedrockasia.files.wordpress.com

Http://bedrockasia.files.wordpress.com

http://bedrockasia.files.wordpress.com/2010/10/sws-identity1.png




http://logoyes.com

http://logoyes.com

http://logoyes.com

http://logoyes.com

Http://images.publicradio.org

Http://images.publicradio.org

http://images.publicradio.org/content/2008/05/08/20080508_baskin_robbins_logo_18.jpg




Http://thereisnocavalry.files.wordpress.com

Http://thereisnocavalry.files.wordpress.com

http://thereisnocavalry.files.wordpress.com/2010/03/fedex-logo.jpg?w=500&h=276




Http://static.unplugged.rcrwireless.com

Http://static.unplugged.rcrwireless.com

http://static.unplugged.rcrwireless.com/wp-content/uploads/2011/03/Amazon-logo.jpg




Http://ebooksa2z.files.wordpress.com

Http://ebooksa2z.files.wordpress.com

http://ebooksa2z.files.wordpress.com/2011/01/adobephotoshopcs4extended.jpg

http://ebooksa2z.files.wordpress.com/2011/01/adobephotoshopcs4extended.jpg

Http://facesoftware.org

Http://facesoftware.org

http://facesoftware.org/wp-content/uploads/2011/09/the-logo-creator-mega-pack-retail-1.jpg




Http://www.tenthtothefraser.ca

Http://www.tenthtothefraser.ca

http://www.tenthtothefraser.ca/wp-content/uploads/2010/05/7-11.jpg




Design


IB Learner Profile: Design 1: Balanced

Pros:-Aesthetically

pleasing-Not hard to

create

Cons:-

!


IB Learner Profile: Design 2: Communicator

Pros:-Aesthetically


create

Cons:-Design a bit

simple!


IB Learner Profile: Design 3: Risk-taker Pros:

-Aesthetically pleasing

-Eye-catching-Not hard to

create

Cons:-

!


IB Learner Profile: Design 4: Reflective

Pros:-Not hard to

create

Cons:-Design too simple/not creative

!


IB Learner Profile: Design 5: Knowledgable

Pros:-Not hard to

create

Cons:-Design too

simple-Boring/Not

Creative!


IB Learner Profile: Design 6: Open-Minded

Pros:-Aesthetically


create

Cons:-Design a bit

simple

!


IB Learner Profile: Design 7: Thinkers

Pros:-Not hard to

create

Cons:-Design a bit

simple

!


IB Learner Profile: Design 8:Inquirers

Pros:-Not hard to

create

Cons:-Design too

simple-Boring/Not

Creative!


IB Learner Profile: Design 9:Caring

Pros:-Not hard to

create

Cons:-Design too

simple-Boring/Not

Creative!


IB Learner Profile: Design 10:Principled

Pros:-Not hard to

create

Cons:-Design too

simple-Boring/Not

Creative!


Design Cycle: Design 11: Investigation

Pros:-Aesthetically


create

Cons:-Design a bit

simple

!


Pros:-Aesthetically


create

Cons:-Design a bit

simple

Design Cycle: Design 12: Design

!


Pros:-Aesthetically


create

Cons:-Design a bit

simple

Design Cycle: Design 13:Plan

!


Pros:-Aesthetically


create

Cons:-Design a bit

simple

Design Cycle: Design 14: Create

!


Pros:-Aesthetically


create

Cons:-Design a bit

simple

Design Cycle: Design 15: Evaluation

!


Evaluation against researches

If I compare my designs with the logos in my ‘researches’ section in the investigation stage, my designs are mostly not as creative and good as the logos in the researches part, e.g: FedEx. These official logos are really original and creative, but some of my designs aren’t very creative.


Evaluation Against Specification: Final Design Chosen

Specification IB learner profile CommentsSoftware O I’m not sure if I’m going to use softwares to create the

logo, but however drawing is my primary method.

Time +/- I will need to work fast, since drawing 10 logos within 2 weeks is difficult for me.

Size O I will keep an eye on the size of my logo.

Aesthetics O I will fill the logo with color using color pencils.

Function O Yes, it is representing the IB learner profiles.

Purpose O Yes, it will make everyone more familiar with the IB learner profiles.

Security O It wouldn’t contain inappropriate content for kids.

Cost O Creating those logos will cost nothing.

Ease of Creation O The designs aren’t very complex, it will not be very hard to create.


Development+Final Chosen DesignMy final chosen design is the designs of the design cycle, for two general reasons:

-Ease of creation/time: even if the designs aren’t very complex, 10 design to make in two weeks is a bit difficult and too challenging for me, since I’m not good at all in drawing and in editing softwares (e.g. Adobe Photoshop CS4). Only 5 creations for the design cycle’s logo, it will be a lot easier for me.

-Aesthetics: most of the designs of the IB learner profile are either too simple, boring or not creative. I have found out that the designs of the design cycle are a lot more original and creative than the IB learner profile ones.


Plan


Gantt Chart

I have done the Gantt Chart for the creation ONE logo, not for all of them at one time.


Step By Step


ToolsName of the tool Photo of the tool Use of the tool

A4 Blank Paper The paper on which I will draw the logo.

Pencil To draw on the A4 paper.

Color Pencil To give color on the paper to the logos.

Eraser To erase errors I have drawn on the A4 paper.

InternetFind examples of drawings, to help

me when I will have difficulty drawing some objects.

Adobe Photoshop CS4 Editing scanned pictures (see Tools: comments)


Tools: Comments

I’m not sure if I’m really going to use Adobe Photoshop CS4, since I’m not familiar with it at all. I will maybe use it just for some modifications. For the rest, I will certainly use blank paper and pencil to draw the design and fill in some color with the color pencils. Then I will scan the finished logo, and maybe modify it a bit with Adobe Photoshop CS4.


Evaluation Of the Plan

The Evaluation is somehow simple, but I don’t really know what are the exact steps of creation a logo. The method is different for each person, so mine is just really simple. However, it can be followed by someone else.


Create


Logo Creation: Design+Plan

Documents

Transcript of Logo Creation: Design+Plan