PROMOSTARNEW BRAND IDENTITY

PROMOSTAR - NEW BRAND IDENTITY

• COMPANY NAME – PROMO STAR

• SERVICES – MARKETING, EVENT MANAGEMENT, TELECOM TRADING

• COLORS PREFERRED – RED AND BLACK

• LANGUAGES – ARABIC AND ENGLISH

CREATIVE BRIEFNEW LOGO CREATION

PREVIOUS LOGO

PROMOSTAR - NEW BRAND IDENTITY

CATEGORY SNAPSHOT (INTERNATIONAL)

MARKETING EVENT MANAGEMENT TELECOM

PROMOSTAR - NEW BRAND IDENTITY

CATEGORY SNAPSHOT (REGIONAL)

MARKETING EVENT MANAGEMENT TELECOM

PROMOSTAR - NEW BRAND IDENTITY

• HIGHLIGHTING THE SERVICES - MARKETING, EVENT MANAGEMENT, TELECOM TRADING

• REVITALIZING THE BRAND

• SHOWCASING THE POTENTIAL FOR GROWTH AND EXPANSION

• ENSURING CUSTOMER RECALL

THE FOCUS

بروموستار

PROMOSTAR - NEW BRAND IDENTITY

LOGO DESIGN 1 بروموستار

• A NEW LAUNCH PAD TO ACHIEVE AND ACCOMPLISH GREATER RESULTS

• THE STAR’S MOTION AND ITS RED COLOR SUGGEST AN ACTIVE, ENERGETIC AND VIBRANT OUTLOOK

• THE BOLD FONT IN SOLID BLACK PROMOTES RECALL OF THE NAME

MOMENTUM + AMBITION = AN UPWARD TRAJECTORY

THOUGHT PROCESS:

بروموستار بروموستار

PROMOSTAR - NEW BRAND IDENTITY

LOGO DESIGN 2

• THE STARS SYMBOLIZE THE HIGH QUALITY OF SERVICES PROVIDED • THE UPWARD MOTION IS A METAPHOR FOR THE COMPANY’S GOAL TO SURPASS ITS COMPETITORS

• THE RED FIGURE REPRESENTS THE COMPANY’S AMBITION AS IT STRIVES TO AIM HIGHER

DETERMINATION + EFFORT = SCALING NEW HEIGHTS OF PERFORMANCE AND SUCCESS

THOUGHT PROCESS:

بـرومـوسـتـار

PROMOSTAR - NEW BRAND IDENTITY

LOGO DESIGN 3

• REPRESENTS THE COMPANY AS A DYNAMIC ENTITY

• THE COMPANY AND THE CUSTOMERS FORM A SYMBIOTIC CYCLE – WORKING TOGETHER EVERY STEP OF THE WAY • THE RED ICON EMPHASIZES CONNECTIVITY – WHICH IS AN INTEGRAL PART OF THE SERVICES PROVIDED

RHYTHM + COHESION =CORE SYNERGY

THOUGHT PROCESS:

بـرومـوسـتـاربـرومـوسـتـار

بـرومـوسـتـار

بروموستار

PROMOSTAR - NEW BRAND IDENTITY

THE LOGO IN ACTIONOPTION 1 ONLY

PROMOSTAR - NEW BRAND IDENTITY

PROMOSTAR - NEW BRAND IDENTITY

PROMOSTAR - NEW BRAND IDENTITY

PROMOSTAR - NEW BRAND IDENTITY

THANK YOU