Live Well Collaborative Overview

Interesting Facts on the 50+ consumer:Laura Bush represents the oldest Baby Boomer, while Michelle Obama represents the youngest Baby Boomer.

Those 50+ control 33% of the total U.S. net worth, are responsible for 50% of all discretionary spending, and own about 77% of all financial assets

Boomer women make the majority of the purchasing decisions in a household.

Brad Pitt, Demi Moore, George Clooney, Bono, Conan O’Brien, and Ellen DeGeneres are all Baby Boomers.

40.5% of employed baby boomers have management, professional, or other related jobs.

The average annual expenditure for all Boomers is $58,809.

One out of every three people living in America is 50+

An American turns 50 every 8.5 seconds; that’s more than 12,500 people a day.

80% of boomers envision working in some form during their retirement years. Only 20% plan on stopping work to fully retire.

Social networking use among internet users ages 50 and older has nearly doubled—from 22% to 42% in 2010.

50+ consumers account for over 79% of all leisure travel spending

50+ FACTSHEET

Sources: “Demographic Profile of American Baby Boomers”. MetLife Mature Market Institute Analysis.

Population Projections Program US Census Bureau, 2006. <http://www.maturemarketinstitute.com>, soldonseniors.com

Thornhill, Matt. “We Have Seen the Future, and it is Old.” <http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117572>.

“Resources: 50+ Fact and Fiction.” Immersion Active. <http://www.immersionactive.com/resources/ 50-plus-facts-and-fiction/>.

Madden, Mary. “Older Adults and Social Media.” Pewinternet.org. <http://pewinternet.org/Reports/2010/Older-Adults-and-Social-Media/Report.aspx>.

ABOUT US

What is the Live Well Collaborative?

ABOUT US

An extension of open source and P&G’s connect and develop strategy applied to a university context:

To develop innovative products and services that enhance the quality of life for all consumers, especially the 50+ market. This is accomplished by discovering and sharing unique insights regard-ing America’s maturing population and leveraging our collaborative strengths and expertise.

We are a leading edge model that demonstrates the ability of a proven research university to work with corporations to find innovative solutions for living well across the life span. The LWC conducts quarterly new product and service development projects focused on meeting the unmet needs of today’s aging population. The LWC partners with the University of Cincinnati (UC) to tap the talent of multidisciplinary teams of faculty and students from the top ranked Colleges of: Design, Architecture, Art and Planning, Business, Medicine, Nursing, and Engineering. LWC is perfecting this new model and harnessing the vast potential of interdisciplinary problem solving and innovation.

We were formed as a response to meet the growing market opportunity of America’s aging population. We are part of P&G’s strategy to find 50% of its new innovation from external resources. The Live Well expands the open innovation model to positively transform both the life style and life stages of the world’s maturing population.

OUR MISSION

Recreate LOGO

THE OppORTUNITy:“The Boomer Consumer”

BOOMERS

AGES 80+

• 78.2 Million Boomers in the current US Market

• Boomers influence buying for all generations

• Boomers represent $2.3 trillion in buying power

• Own over 80% of all money in savings accounts

• Fastest growing segment of marketplace

• Unprecedented health challenges and quality of life

• Have lived through more social and technological

change than any other age group.

• There are 84,000+ Americans older than 100, which is about

twenty times the number of centenarians who were alive in 1960.

It is estimated that there will be 214,000 centenarians in the U.S.

by 2020 and 834,000 by 2050.

Sources: “Demographic Profile of American Baby Boomers”. MetLife Mature Market Institute Analysis. Population Projections Program US Census Bureau, 2006 <http://www.maturemarketinstitute.com>, soldonseniors.com, Retirement Living TV factbook, www.rl.tv

Core ServicesThe Live Well Collaborative serves as a catalyst for design and product innovation.

It is the fit between the needs and the possibilities in the 50+ market.

STUDIOS

WORKSHOPS

10 week new product and service developmental projects. All intellectual property developed is owned by sponsoring company.

Shorter/smaller creative and development opportunities for individual companies or in combination with other members.

WEBSITE & PROJECT PROCESS LOGS

COLLABORATIVE FORUM

An independent data repository for each project, as well as building and maintaining a unique 50+ sharing venue.

Framework for companies to share knowledge, to “Connect and Develop” with non-competing corporations.

The University of Cincinnati?WHy

Top 10

Rank

Top 25

No. 1

DAAP, College of Design,

Architecture, Art and Planning

Research University

Interior Design School

No. 4

No. 6

Industrial Design School and

Cooperative Education Program

Graduate Architecture School

ENGINEERING,BIO-MEDICAL

DAAP BUSINESSHEALTH

SOCIALSCIENCES

A World-Recognized Design Program embedded in a Comprehensive Research University

project Resource Mapmedmail: Living in place with Alzheimer’sA service system for managing medication for Alzheimer’s patients and their caregivers

Overview of resources brought together to complete the studio project >>

Batesville Headquarters and France Research–

Alzheimer’s Team

Recreate LOGO

UC GuidanceDr. Warshaw–Geriatrics Dr. Cluxton–Pharmacy Dr. Page–Rehabilitation

Irene Moore–Family Medicine

Robert Reynolds Psychology Inventor Specialist

Memory Loss

External Expert

A Multi Disciplinary Approach:

Medicine Management

Allowing 70+ women with Alzheimer’s to live at home

as long as possible

UC FacultyDAAP–Yanling Wang DAAP–Steve Doehler

CDRI–Craig Vogel COB–Rick Sweeney

ENGRG–Mary Beth Privitera

Prototyping

Haney PRC

Pat MooreMoore Design AssociatesUniversal Design Expert

External Expert

College of Nursing Center for Aging

With DignityCharles Puchta,

Director Evelyn Fitzwater

Cincinnati Alzheimer’s AssociationClarissa Rentz–

Executive Director

Student TeamsID • Digital

Product Development Graphic Design

Business • Bio-Med

project processFrom initial idea

to concept, in 10 weeks.

IDENTIFY RESEARCH IDEATE REFINE DEBRIEFlead in understand conceptualize test and detail follow up

phase phase phase phase phase

0 1 2 3 4

Final Conceptdirections

end of quarter

Primary Consumer Research

Inspirational & Experimental

Research

Team and Problem

Orientation

Consumer and Client Feedback

Secondary Consumer &

Product Research

Synthesis and Activation

01 Research02 Conceptualize03 Refine

Since its official formation in June of 2007, the LWC has completed 23 projects, involved 30+ UC faculty and advisors and over 300 students.

University of Cincinnati

FALL 2009

WINTER 2010Faculty & Students from: Design, Architecture, Art, and Planning, College of Engineering, UC Medical, College of Nursing, and College of Business.

Tray Table Redesign

SPRING 2010

SUMMER 2010

• Assisted Mobility Device Development • Urban Transportation 1

• Nursing Service Protocols• Elder Financial Abuse Solutions• Urban Transportation II

Urban Transportation III

• Intellectual Property sharing solved

• Internal Review Board process defined

• Co-op placement

Simulation Center

procter & Gamble SPRING 2007

SUMMER 2007The Live Well Collaborative partners extensively with Procter & Gamble to improve upon the consumer product experience, especially concerning the 50+ market.

Reinvented brand identity to include cats

Redefined water use

Demonstrated the value of compaction

Discovered innovative solutions for body odor

Collaborated with UC Engineering, Digital, and Industrial Design on virtual packaging simulation

Improved the lives of denture users.

Developing innovative oral care solutions

SPRING 2008

SUMMER 2008

SUMMER 2009

FALL 2009

WINTER 2011

General Mills FALL 2007

SPRING 2008The Live Well Collaborative partners with General Mills to identify new market opportunities related to innovative product development and package design.

Identified studios as a mechanism to fill in gaps in the product development process

Explored new opportunity markets for Green Giant

Reinvented Shelf Stable Meals

Investigated new soup opportunities

FALL 2008

SPRING 2009

Hill-Rom WINTER 2008

FALL 2008

The Live Well Collaborative and Hill-Rom work together to improve the lifestyles for those over 50.

Alzheimer’s Project• Designed a distribution system for medication

that allows Alzheimer’s patients to live at home longer

• Developed a condensed comprehensive report for the research phase.

Hospital Patient Gown Redesign• Addressed the needs of all stakeholders,

which included the patient, nurse, doctor and manufacturer.

Recreate LOGO

Boeing FALL 2010

WINTER 2011The Live Well Collaborative is partnering with Boeing to establish a better understanding of the current airline traveler.

The Future Traveler

The Door to Door Travel Journey

Additional Studios FALL 2007 & WINTER 2008

SPRING & FALL 2009

The Live Well Collaborative works with a variety of companies on studio projects that will enhance consumers lifestyles across their lifespans.

Financial service solutions

Innovative concepts for the appliance market

CASE STUDIES

CASESTUDY

Hospital Gowns PHASE 1: QUALITATIVE RESEARCH

PHASE 2: CONCEPT DEVELOPMENT

The Live Well Collaborative at the University of Cincinnati conducted a Hill-Rom sponsored multidiscipli-nary studio in the Autumn Quarter of 2008 to explore the fundamental redesign of patient gowns and the mattress cover. The overall goal was to reduce the risk of pressure ulcers. The multidisciplinary team included students from Industrial Design, Fashion Design, Product Development, Business, and Bio-Medical Engineer- ing as well as nursing consultants and an advanced wound care manager.

Students from Biomedical Engineering used the Braden Scale to assess Pressure Ulcer Risk. Students used this scale to determine that the anatomical sites for pressure ulcers are the sacrum, ischium, trochanter and heel.

Students focused on creating gown concepts that would benefit patients and enhance nurses’ efficiency by:

• Accommodating patient mobility• Motivating with incentives• One piece construction

PHASE 3: CONCEPT REFINEMENTStudents designed gowns to help patients during three main phases of mobility during hospital visits.

STAGE 1 : LOW MOBILITYThe OPEN-FIT backless gown, paired with the GRAB-IT antimicrobial

contact sheet and a mattress that reduces interface pressure while

controlling microclimate is the key to avoid bed sores.

STAGE 2: MEDIUM MOBILITYJUMP-FIT gowns promote movement and dignity. When the patient

feels cold a nurse could provide WARM-FIT arm and leg warmers.

STAGE 3: HIGH MOBILITYFLEX-FIT separates (shirt and pants) accommodate more range of

motion as patients undergo physical therapy.

• Increasing patient comfort• Offering variety throughout stay• Bringing the home experience

into the hospital

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Recreate LOGO

CASESTUDY

Med Mail PHASE 1: QUALITATIVE RESEARCH


The goal of the studio was to explore an integrated Alzheimer’s Patient Medi-cation Management System to increase the likelihood for the target Alzheimer’s Disease patients to live at home long-er by taking the right medication. The patient population was 70+ year old women suffering from Alzheimer’s Disease, living at home, with limited caregiver assistance.

It was our contention that medication management was one of two major challenges (nutrition is the other) that forced these patients to prematurely leave their homes for assisted living. Taking the right medication at the right time is a necessary requirement for managing health, and maintaining a higher degree of independence and quality of life. We believed that by effectively addressing this issue, we could reduce secondary effects from taking incorrect medication.

The resulting solution was a cost effective system that reflected the needs of all our stakeholders; patients, caregivers, physicians, medicine manufacturing and packaging, the pharmacies and delivery systems. We concluded that our end solution should be afford-able due to limited reimbursement from insurance and Medicare. The goal of Medmail was to create a simple, low-tech way for patients to receive and take their meds. It would deliver, organize, and assist with taking medications in a clearly laid out medium.

PHASE 3: CONCEPT REFINEMENTDuring the refinement phase, the product benefits were clearly defined. These benefits included:

• Direct Delivery by Mail • Pre-Sorted • Pre-Organized • Broken down Daily • Mailed in weekly ‘Packs’

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Recreate LOGO

CASESTUDY

Bedside Buddy PHASE 1: RESEARCH


Experience in a variety of health care settings consistently finds patient spaces and surfaces to be a problem and opportunity. As many patients are discharged to a long-term care facility, hospice environment or home setting, many of the space and surface challenges still remain. While enhancements have been made over the years, no significant innovation has occurred for decades. It appears as though designers, administrators and clinicians have been working within the same sandbox instead of starting with a clean slate and thinking outside of the box.

In the Research phase, the students actively engaged with the College of Nursing (CON) in a simulation experience to role play how it feels for patients to be bedridden in a medical environment. Personal interviews and lifestyle photos also helped the students to develop a vision for the target audience, the 50+ patient population.

In the Conceptualization phase, students used their design requirements gathered from the research phase to begin ideating initial product concepts and models to solve their design problems.

PHASE 3: VALIDATIONIn the Validation phase, the students went back to their initial consumers and CON to present their concepts and gather feedback. This process ensured that the concepts they developed were in-line with their user group’s requirements. From the information gained in this phase, students then selected a final direction for their project.

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This logo was developed to represent the evolving relationship between Design and

Nursing. The Live Well Collaborative, College of Design, Architecture, Art and Planning,

and the College of Nursing at UC are working together on a series of projects to

improve and innovate within health care.

CASESTUDY

Mikan Ball PHASE 1: QUALITATIVE RESEARCH


During this studio, students took a trans-generational look at how water contributes to the perception and experience of health and beauty, spe-cifically, how 50+ baby consumers seek holistic and connected ways to achieve personal health, wellness, and beauty and strongly influence the choices of their parents and children.

Research on bath cultures around the world revealed a Japanese tradition of bathing with aromatic organic materials that were believed to have healing or other beneficial properties. One such additive is the Mikan, a large, orange-like citrus fruit.

The Concept phase involved intense ideation sessions in which insights gained from consumer and member input were used to drive the form creation forward. Drawing on inspiration from the research, the Mikan Ball Concept would purify water and also have an aromatherapy disk to create a relaxing bath atmosphere.

The basic functions of the bath ball are to purify bath water and add an aromatherapy element to the bath “experience.” A purify- ing agent in the form of an easy to use disc would be inserted into the ball along with a second disk of aromatherapy agents. The heat from the bath water would theoretically stimulate the aromatherapy disk and the scent would escape via the vent holes.

PHASE 3: CONCEPT REFINEMENTDuring the refinement phase, the product benefits were clearly defined: establishing the concept as a response to the growing consumer desire to create a spa atmosphere within the comfort of their home, as well as providing the consumer with pure bath-ing water to promote healthy skin all over. Final design cues drew inspiration from the shape and texture of the Mikan fruit

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CASESTUDY

Assistive Mobility PHASE 1: RESEARCH


Experience in a variety of health care settings consistently finds patient mobility devices to be a problem and opportunity. In this studio, Live Well Collaborative explored new opportunities to assist an individual’s ability to remain mobile by developing devices that adapt to the form needs of the user. These devices were functional, elegant, non-stigmatizing and psychologically nondestructive.

In the Research phase, the students actively engaged in a simulation experience to role play how it feels to use a mobility device. The goal was to consider the physical, psychological, emotional, social and environmental aspects of the scenario they experienced.

In the Conceptualization phase, students used their design requirements gathered from the research phase to ideate initial product concepts and models to solve their design problems.

PHASE 3: VALIDATIONIn the Validation phase, the students went back to their initial interviewees to present their concepts and gather feedback. This process ensured that the concepts they developed were in-line with their user group’s requirements. From the information gained in this phase, students then selected a final direction for their project.

5

This logo was developed to represent the evolving relationship between Design and

Nursing. The Live Well Collaborative, College of Design, Architecture, Art and Planning,

and the College of Nursing at UC are working together on a series of projects to

improve and innovate within health care.

CASESTUDY

TransForum PHASE 1: RESEARCH

PHASE 2: SYNTHESIS AND CONCEPTUALIZATION

The Live Well Collaborative, in collaboration with the University of Cincinnati, embarked on a process to to make the city of Cincinnati a more compelling city to reside in, relocate to, and to visit. We have set out to accomplish this through a series of three, ten week studios.

A play on words between Transportation and Forum, the purpose of TransForum is to start a dialogue about the future of public, multi-modal transportation in Cincinnati, with the main focus of highlighting the advantages of Light Rail in Cincinnati as a means of connecting communities.

Phase one of the project (Foundational Research) took place during winter quarter, 2010. During this 10-week studio, graduate students researched the effects of streetcars in other areas of the world.

Phase two of the project took place during Spring Quarter, 2010. It was a multi-disciplinary studio filled with a mixture of graduate and undergraduate students, and representatives from Industrial Design, Architecture, Planning, Interior Design, Digital Design and the College of Business. The students set out to establish a strong sense of connection between the valuable assets of Cincinnati’s unique neighborhoods. This conceptual new transportation system has been conceived to make Cincinnatians feel more unified, learn more about each other, and breathe new dimension into the way we move. These concept streetcars can be found in the future visions portion of the website.

PHASE 3: VALIDATIONTransForum was created during Phase three of this project in the summer quarter of 2010. During this phase, students worked to use the research from Phase One and the concepts of Phase Two to help promote multi-modal transportation in Cincinnati.

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Live Well CollaborativeSingapore polytechnic

Currently, more than half of the older population in the world lives in Asia (54 percent). In the next decade, the over-50 popu-lation will total almost one billion across the Asia Pacific, and mature consumers are estimated to spend $1.5 trillion per year by 2015.

The LWC-S, led by Singapore Polytechnic in close collaboration with the LWC-C, will conduct early phase product research with a particular focus on design for member companies looking to target the over-50 consumer. It will follow the interdisciplinary approach of the LWC-C and leverage Singapore Polytechnic’s strengths in Design, Engineering, and other disciplines to re-think the design of products to meet the changing lifestyle and physical needs of this target group.

Independent Research Innovation Center

Focused on revolutionizing product design and development for consumers aged 50 and above in the Asian market

LIVE WELL COLLABORATIVE STUDIO

513.558.7348

info@livewellcollaborative .org

Linda A. DunseathLWC Executive [email protected]

Craig Vogel, MID–UCLWC PresidentAssociate Dean of Research, College of [email protected]

CONTACT

US 2728 Vine Street

Cincinnati, Ohio 45219

Live Well Collaborative Overview

Documents

Transcript of Live Well Collaborative Overview