Literature Review in Sports Marketing
description
Transcript of Literature Review in Sports Marketing
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HOW TO PREPARE
ADELICIOUSTHESIS
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1970
2009
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2004 2005 2006 2007 2008 2009
996
1202 1183
1444
1737
1294
MARKETING
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21650
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USAENGLAND
CANADA
GERMANY
AUSTRALIAFRAN
CE
NETH
ERLANDS
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BUSINESS M
ANAGEMENT
ECONO
MICS
OPERATIO
NS RESEARCH
& M
ANAGEMENT SCIENCE
ENGIN
EERIN
G, INDUST
RIAL
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SPORTS&MARKETING
21650
MARKETING
126
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BUSI
NESS
52
HOSP
ITALIT
Y, LE
ISUR
E, SP
ORT &
TOUR
ISM
39
MAN
AGEM
ENT
35
SPORT
SCIE
NCES
32
CO
MM
UNIC
ATIO
N 12
SOCI
OLOGY
11
BUSI
NESS
, FIN
ANCE
3EN
GINE
ERIN
G,
MAN
UFAC
TURI
NG 4
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MARKETING
SPORTS
&MARKETIN
G
SPORTSMARKETING
& MANAGEMENT
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SPORTSMARKETING
& MANAGEMENT
2009 2008 2001 1996 2003
6 6
3
2 2
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JOURNAL OF SPORT MANAGEMENT (9)MANAGEMENT DECISION (3)TOURISM MANAGEMENT (3)INTERFACES (2)EUROPEAN JOURNAL OF INTERNATIONAL MANAGEMENT (1)
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Symbolic purchase in sport: the roles of self-image congruence and perceived quality
Understanding customer loyalty through system dynamics: the case of a public sports service in Spain
Exploring Substitutability Within College Sports Through Hierarchical Choice Processes
Golf tourists in South Africa: A demand-side study of a niche market in sports tourism
Relationships among spectator gender, motives, points of attachment, and sport preference
Image and investment: Sponsorship and women's sport
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BUSINESS
HOSPITALITY
SPORT SCIENCES
REHABILITATION
SPORT & TOURISM
LEISURE
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3
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CUSTOMERSEGMENTATION
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BUSINESS (139)
OPERATIONS RESEARCH & MANAGEMENT SCIENCE (120)
MANAGEMENT (119)
COMPUTER SCIENCE, ARTIFICIAL INTELLIGENCE (103)
COMPUTER SCIENCE, INFORMATION SYSTEMS (76)
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USA ; 163
PEOPLES R CHINA ; 93
TAIWAN ; 33
ENGLAND; 32
GERMANY ; 20
SOUTH KOREA; 20
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BUSINESS25%
OPERATIONS RESEARCH & MANAGEMENT SCI-
ENCE 22%
MAN-AGEMENT
21%
COMPUTER SCIENCE,
ARTIFICIAL INTELLI-GENCE
18%
COMPUTER SCIENCE, INFORMATION SYS-
TEMS 14%
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2001 2007 1995 1998 1999
3 3
1 1 1
SERVICE
SECTOR
CUSTOMER
SEGMENTATION
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Integrating decision trees and cognitive maps for market segmentation in service sector
Services pricing through business value modeling and analysis
Customer satisfaction measurement in the private bank sector
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SERVICE
SECTOR
CUSTOMER
SEGMENTATION
ENTE
RTAI
NM
ENT
SPORTSMARKETING
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5Market segmentation based
on age and attitude toward
the past:
Concepts, methods, and findings concerning
nostalgic influences on customer tastes
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SPORTS MANAGEMENT
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SPORT SC
IENCES
ORTHOPEDICS
SURGERY
MEDICIN
E, GENERAL &
INTERNAL
REHABILITATIO
N 498 258 136 82 71
1180
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MANAGEMENT DECISION
SPORTS TOURISM
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MANAGEMENT DECISION
SPORTS TOURISM
Progress in sports tourism research? A meta-review and exploration of futures
Innovation of the Management Regime of China's Sports Tourism
TOURISM AND SPORT: MANAGEMENT OF EVENT OPERATIONS
An integrated model for cultural events
Integrating environment in the Olympic Games. A guide to green major events based on lessons learned from the Athens 2004 Olympic and Paralympic Games
Reflecting the Public Value of Sport
Benchmarking of elite sport systems
Understanding customer loyalty through system dynamics: the case of a public sports service in Spain
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SPORTS MARKETING
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HOSPITALITY, LEISURE, SPORT & TOURISM
MANAGEMENT BUSINESS SPORT SCIENCES ENVIRONMENTAL STUDIES
15
11
9
7
3
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JOURNAL
OF
SPORTS
MANAGE
-MENT Exploring Substitutability Within College Sports Through Hierarchical Choice Processes
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INTERNATIONAL
JOURNAL OF
SPORTS
MARKETING
& SPONSORSHIP
An analysis of spectator motives and media consumption behaviour in an individual combat sport: cross-national differences between American and South Korean Mixed Martial Arts fans
The effects of sport involvement, sponsor awareness and corporate image on intention to purchase sponsors' products
Global success in sport: the effective marketing and branding of the UEFA Champions League
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TOURISM
MANAGEMENT
Golf tourists in South Africa: A demand-side study of a niche market in sports tourism
Understanding strategic alignment for destination marketing and the 2004 Athens Olympic Games: Implications from extracted tacit knowledge
The role of socio-psychological and culture-education motives in marketing international sport tourism: A cross-cultural perspective
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The MEDIA EFFECT & SPORT
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JOURNAL OF HUMAN KINETICSSports Media in Turkey: A Sample on the University Students
RESEARCH QUARTERLY FOR EXERCISE AND SPORT
Italian women's television coverage and audience during the 2004 Athens Olympic Games
JOURNAL OF SPORT MANAGEMENT
Effects of sport event media on destination image and intention to visit
SEX ROLES Gender stereotyping in televised media sport coverage
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SEX ROLES
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WHAT HAS
CHANGED?
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Gender, Sexual Prejudice and Sport Participation: Implications for Sexual Minorities
Situating work-family negotiations within a life course perspective: Insights on the gendered experiences of NCAA division I head coaching mothers
How did the sport make you feel? Looking at the three dimensions of emotion through a gendered lens
Creating and sustaining gender diversity in sport organizations
Gender role orientation of athletes and nonathletes in a patriarchal society: A study in Turkey
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An investigation of job satisfaction and female sports journalists
Gender stereotyping in televised media sport coverage Influence of age,
gender, and context on attitudes toward Sexist/Nonsexist Language: Is sport a special case? Gender and video game performance
Influence of sport participation upon sex-role orientation of caucasian males and their attitudes toward women :
“the effect of gender-schematic processing on decisions about sex-inappropriate sport behavior”
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EACH PRESENTATION
SHOULD HAVE
A STORY
&
MINE IS THE ONE
THATDELICIOUS