LDD Southern Summit 2013 - LinkedIn - Transforming the way the world works
22
Nicolas Cappiello EMEA Sales Director, LinkedIn Transforming the way the world works
-
Upload
adido-online-marketing-web-design-in-dorset-surrey-hampshire -
Category
Marketing
-
view
622 -
download
0
description
Let's Do Digital Southern Summit 2012 - Nicolas Cappiello, EMEA Sales Director, Linked In. With more than 238 million members, LinkedIn is the world's largest professional network on the Internet. These professionals are adding information to their profiles, sharing insights, and building their networks every day on LinkedIn. This activity not only helps make professionals more productive and successful; it also helps companies to revolutionize the way they Hire, Market and Sell. Whether it's finding the right talent; engaging the right professional with the right brand message; or making the sale, the needs are the same. This is what LinkedIn enables, better than anyone else.
Transcript of LDD Southern Summit 2013 - LinkedIn - Transforming the way the world works
Nicolas CappielloEMEA Sales Director, LinkedIn
Transforming the way the world works
©2012 LinkedIn Corporation. All Rights Reserved.
Transforming the way the world works
Nicolas CappielloSMB Sales Director, LinkedIn
Adido Let's Do Digital Southern Summit
Most Popular
Most Endorsed
Earliest Adopter
Most Connected
BillFryer
RobMitchell
JuliaBudniak
MikeHowell
2006 2010 2011
4
2014
5
©2013 LinkedIn Corporation. All Rights Reserved.
Our Mission.Connect the world’s professionals to make them more productive and successful
6
1960s
Today
The world of work has changed
©2013 LinkedIn Corporation. All Rights Reserved.
The Future of Work
inmaps.linkedinlabs.com
©2013 LinkedIn Corporation. All Rights Reserved.
Identity, Insights, Everywhere.
9
IdentityConnect, find, and be found
1.3M+
Publishers
65KWeekly Company
Shares
175MCompany Follows
3.1MWeekly Member
Shares
Insights
Everywhere
Hire
LinkedIn Confidential ©2013 All Rights Reserved 14
The best talent are typically not looking for work
PASSIVE
>80%
238M+
ACTIVE
<20%
MEMBERS
Sell
HowHow do I get
a warm intro?
LSS 16©2013 LinkedIn Corporation. All Rights Reserved.
+238Mmembers
+2Bmember updates
per week
Billionsconnections
Who loves cold calls?
WhatWhat to
talk about?
WhoWho are the Right People?
Markett
The most effective place to engage with professionals
49%College grad or post grad
115K€Average household income
Business Decision Makers
2M+
Sources: TGI 2012
3
2.3M+Business Travelers
Maximize reach across LinkedInby combining Display, Sponsored Updates, and InMail
inMail Reach: directly in the LinkedIn inbox
Display Reach: across desktop pages
Sponsored Updates Reach: across all devices via the
LinkedIn feed
Case Study: Sponsored Updates
LinkedIn Confidential ©2013 All Rights Reserved
"We have seen very high quality leads coming in from our sponsored updates on LinkedIn. Not only can we target the audience we want to, we can promote our best performing content. “
Hubspot
Engaging the right audience with the right message at the right time
©2013 LinkedIn Corporation. All Rights Reserved.
Our Vision.Create economic opportunity for every professional
22
