Koreen Johannessen, MSW [email protected] Peggy Glider, Ph.D [email protected] Andrew J....
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Koreen Johannessen, MSW [email protected] Peggy Glider, Ph.D [email protected] Andrew J. Maghielse, BFA [email protected] www.socialnorms.campushealth.net
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Transcript of Koreen Johannessen, MSW [email protected] Peggy Glider, Ph.D [email protected] Andrew J....
Koreen Johannessen, [email protected] Glider, [email protected] J. Maghielse, [email protected]
www.socialnorms.campushealth.net
Challenging College Alcohol Abuse (CCAA) 1994-1998
• Social Norms
• Diversion
• Greek Leadership “Our Chapter, Our Choice”
• Environmental Management• Change alcohol policies
• Increase enforcement
• Limit access and availability• Homecoming
• Spring Break in Puerto Penasco
Findings: UA vs. National Core % had 5 or more drinks in one sitting in past 2 weeks
0
5
10
15
20
25
30
35
40
45
50
1995 1997 1998
UA
Core
0
5
10
15
20
25
30
35
40
1995 1997 1998
% never used/notused alcohol in pastyear
% had 5 or moredrinks in one sittingin past two weeks
Mean drinks perweek
Findings: UA Alcohol Use
Findings: UA Frequency of Heavy Drinking
0
10
20
30
40
50
60
70
1995 1997 1998
% 1-2 times
% 3-5 times
% 6 or moretimes
Findings: UA Consequences
0
10
20
30
40
50
60
70
1995 1997 1998
% Had ahangover % Hurt orinjured
% Misseda class
Findings: UA Consequences (cont.)
0
5
10
15
20
25
30
1995 1997 1998
% Performed poorlyon a test or importantproject
% were in fight orargument
(CCAA) 1999-2002
• Special emphasis on 1st year students and sorority women
• Data collection change• From multiple surveys and collection strategies to an
annual in-class survey
• General campaign exposure level decreased• Wildcat less visible while Student Union under
construction• Message, design, credibility, placement,
distribution problems
Social Norms Changes• Gender specific messages
• Habituation (4 or fewer and safety message)
• Market testing options more limited with fewer staff
• Focus on sorority women with sorority specific norms
• Focus on enhanced social norms exposure to freshman
Environmental Management Changes• Advisory Committee
• Fewer meetings and less focus on collective responsibility for alcohol abuse prevention post CSAP
• Frequent turnover of key stakeholders• Fewer resources for Homecoming and other
celebration events
• Campus Community Coalition• Fewer meetings and frequent turnover in attendees• Hospitality and other subcommittees didn’t work
• AzIHE Network• New grant energized collaborative planning and
programming
Diversion• More attention to those at highest risk
• Increase in diversion class hours
• Use motivational interviewing techniques with individuals on 2nd referral
• Add more personal feedback and other elements of BASICS within group setting
• No funding to measure change over time
0
5
10
15
20
25
30
35
40
45
50
1999 2000 2001 2002
UA
Core
Findings: UA vs. National Core % had 5 or more drinks in one sitting in past 2 weeks
0
10
20
30
40
50
60
70
1999 2000 2001 2002
% never used/not usedalcohol in past year
% usually have 0-4 whenthey party
% had 5 or more drinks inone sitting in past twoweeks
Findings: UA Alcohol Use
0
10
20
30
40
50
60
1999 2000 2001 2002
% 1-2 times
% 3-5 times
% 6 or moretimes
Findings: UA Frequency of Heavy Drinking
0
10
20
30
40
50
60
1999 2000 2001 2002
% stop drinking atleast 1-2 hours beforegoing home
% alternate with non-alcoholic beverages
% set a limit on the #of drinks I will have
Findings: UA Protective Behaviors
0
10
20
30
40
50
60
70
1999 2000 2001 2002
% women who pacethemselves to one orfewer per hour
% men who pacethemselves to two orfewer per hour
Findings: UA Protective Behaviors (cont.)
0
5
10
15
20
25
30
35
40
45
50
2000 2001 2002
% Had a hangover
% Got sick
% Missed a class
Findings: UA Consequences
0
2
4
6
8
10
12
14
16
18
2000 2001 2002
% Performed poorlyon a test or importantproject
% Drove under theinfluence
Findings: UA Consequences (cont.)
CCAA Changes 2002-2005 Social Norms, Environmental Management, Cognitive Behavior Skills Training
• Multiple messages, and placement
• Shift from internal coalition activities to community action and collaboration
• BASICS, Motivational Interviewing, for fraternity pledges
0
5
10
15
20
25
30
35
40
45
50
2002 2003 2004 2005
UA
Core
Findings: UA vs. National Core % had 5 or more drinks in one sitting in past 2 weeks
0
10
20
30
40
50
60
70
2002 2003 2004 2005
never used/notused alcohol inpast year
usually have 0-4when they party
had 5 or moredrinks in one sittingin past two weeks
Findings: UA Alcohol Use
0
10
20
30
40
50
60
70
2002 2003 2004 2005
1-2 times
3-5 times
6 or more times
Findings: UA Frequency of Heavy Drinking
Findings: UA Protective Behaviors
0
10
20
30
40
50
60
70
2002 2003 2004 2005
% stop drinking atleast 1-2 hoursbefore going home
% alternate withnon-alcoholicbeverages
% set a limit onthe # of drinks Iwill have
0
10
20
30
40
50
60
70
80
90
2002 2003 2004 2005
% women who pacethemselves to one orfewer per hour
% men who pacethemselves to two orfewer per hour
% refuse to ride witha driver who has beendrinking
Findings: UA Protective Behaviors (cont.)
0
5
10
15
20
25
30
35
40
45
50
2002 2003 2004 2005
% Had a hangover
% Got sick
% Missed a class
Findings: UA Consequences
0
2
4
6
8
10
12
14
16
18
2002 2003 2004 2005
% Performed poorly on atest or important project
% Drove under theinfluence
Findings: UA Consequences (cont.)
Learnings• Social Norms
• Diversify the message
• Efficient market testing is critical
• Source for information dissemination can change over time
• Credibility is a major issue
Learnings• Media
• Look for low cost opportunities to repeat the message
• Multiple sources of distribution
• Design should
• Link campaign materials
• Capture attention
• Enhance credibility of information source
Learnings• Diversion
• Shift from alcohol/drug education to cognitive restructuring, motivational interviewing, BASICS
• Integrate the norms
• Shift from group delivery to one on one with highest risk group
• Enhance referral process
• Increase opportunities for mass screening
Future Directions for Social Norms• Targeted media with specific norms
information for target groups
• Online misperception correction
2005 Project CHAT, Project SAFE – online screening, BASICS, increased referral
Future Directions for Data• Analysis of sub populations with increased
“n” size
• Investigate online opportunities for collecting data and additional norms
• Special populations
• Injunctive norms
Future Directions for Environmental Management• Collaborations
AzIHE Network and GOHS for college impaired driving initiative AzIHE Network and State Liquor Control for enhanced enforcement TPD on “Red Tagging” and party dispersal Underage Drinking Task Force on alcohol availability to minors
Southern Arizona DUI Task Force: advertise “Body as a Container Law”; holiday and border deployments
• Campus/Community focus on Homecoming
• Extend reach of Student Code of Conduct for some off campus violations
Future Directions for Diversion• Online alcohol screening
• Motivational interviewing training for medical personnel and faculty to enhance referral process
• Referral to BASICS or treatment
Koreen Johannessen, [email protected] • 520.906.7741
Peggy Glider, [email protected] • 520.621.5973
Andrew J. Maghielse, [email protected] • 520.621.8027
www.socialnorms.campushealth.net
