Link Building Strategies

Essential first steps

• Design• Stunning• Modern

• Point of difference• What does your site do better?

• Content• Long tail• Linkbait

• Credentials• Why are you better than everybody else?• Who are you?

• Channels• Newsletter• Blog

Design

Design

What type of links does your site need?

Rankings

Keyword

TrustRank

PageRank

TrustRank Links

BBC

Newspapers

Large blogs & companies

Medium size blogs & companies

Small blogs, directories & small companies

• Make friends with top bloggers & send them news tips

• Make friends with journalists• Break a news story• Use link bait• Find old linkbait, get links from it• Find “resource” posts, get links from them• Guest blogging• www.blogstorm.co.uk/hot-topics/

Execution

Traffic

Email

Direct

Social

Branding

Fortify

Strengthen

> >>

Ideas

Research

Content

Email

Exchange

Free

Barter

Paid

> >

Link targets

Who?

What?

Why?

>

>

>

>

Social Media

Prom

otio

nPr

oces

s

Phone

SocialPress

Buzz

>

Beware

Case Study - Twitition.com has 12,404 links

Find out more

• Subscribe to www.blogstorm.co.uk

• Presentation www.blogstorm.co.uk/a4u

• Follow www.twitter.com/patrickaltoft

• Company www.branded3.com