Advanced Linkbuilding Strategies SES London 2012 Patrick Altoft

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Link building has always been one of the most important and challenging aspects of SEO. Today, the complexities are even more profound due to social signals, which are yet another type of link. What is advanced to some is child's play to others, and identifying what works for you can be a challenge. From link baiting to testimonials, content distribution to widget distribution, we will look at what works and what doesn't, whether bad links actually exist, and how we can strip the wheat from the chaff to develop a good link-building strategy.

Transcript of Advanced Linkbuilding Strategies SES London 2012 Patrick Altoft

  • 1.ADVANCED LINKBUILDINGSTRATEGIESPatrick AltoftDirector of Search

2. Goal of LinkbuildingCreate just enough links to rank number 1 for yourtarget keywords without putting site at risk 3. DONT BUILD LINKS WITHOUTIMPROVING THE SITE 4. Automated Content Ideas From Analytics 5. Send To Your Writers 6. Vary Anchor Text 7. Choose Landing Pages Not Keywords Do keyword research Allocate keywords to landing pages Prioritise pages by sum of keyword search volume Vary anchor text across all keywords Mix in brand variations for good measure 8. Google Suggest & Keyword Tool used cars used cars for sale used cars for sale uk autotrader auto trader auto trader cars autotrader cars cars cars for sale cars for sale uk click here for used cars used car search 9. Linkbuilding processCompetitor Search Shortlist QA AnalysisGooglesitesprocess ContentPitchPlace linksStory ideasproduction stories QA Promote Track links processlinks 10. The News Method Monday Shortlist PressNews Target Sites ReleaseBrainstormSyndicateSocial Blog Post Rewrite Publish 11. Competitor Analysis Use searchmetrics to find most shared content 12. 13. Competitor Analysis Use Open Site Explorer for link data too 14. Creating Social Hitlist List all infographic sites List all industry blogs List all sites that have published a similar infographicin the past o Find using search o Find using search by image You need to personally email 100+ websites Seed by asking influential users to share via socialmedia 15. InfographicsSeedPaid SocialCreate Socially CampaignEmailEmailPay For Industry Infographic Coverage? Sites Sites 16. TOOLS 17. Integration Choose professional developers to build reliabletools 18. Link Monitoring MozMetricsTarget PageRank URLLink Crawler AnchorIndexedText CountBadExternal Words Links 19. Financial Modelling How much is a link worth? Remember time = money 20. hreflang 21. Questions? We do free link analysis and link strategy for thosewho email me