Killer Digital Strategies by Adam Franklin - Aussie Homeloans Sales Conference 2015
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Transcript of Killer Digital Strategies by Adam Franklin - Aussie Homeloans Sales Conference 2015
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5
You?
@Franklin_AdamWho’s next?
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Tweet Tweet!
@Franklin_Adam
@Bluewire_Media
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1. Negative comments 2. Get fired or sued 3. It’s too late to start 4. No time 5. Don’t know where to start… no skills 6. I don’t need it 7. I can’t trust my team 8. I’ll make mistakes 9. Waste of time and $$$…. No ROI 10. Can’t keep up with content creation
Your fears or objections?
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Monitor
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mention.net
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Just like real life!@Franklin_Adam Relax…
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Tweet Tweet!
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Tweet Tweet!
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Within 1 hour: 5 private FB messages
3 texts6 replies on my wall
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Google#BetterBizSummit
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Google#BetterBizSummit
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Google#BetterBizSummitSEO and SEM
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25 Topics
CURIOUS• do mortgage brokers get better deals• should i use mortgage broker• do i need mortgage broker• benefits of mortgage broker• role of mortgage broker
COSTS • do mortgage brokers charge a fee• do mortgage brokers cost money• do mortgage brokers get commission• do mortgage brokers work weekends
COMPARISONS• mortgage broker vs bank • mortgage broker vs financial planner• mortgage broker vs direct lender
OBJECTIONS• problems with mortgage brokers• dealing with mortgage brokers• risks with mortgage brokers• unhappy with mortgage broker
LISTS• mortgage brokers 2014• top 5 mortgage brokers• top 10 mortgage brokers australia
DECIDING• choosing a mortgage broker• do mortgage brokers underwrite loans• do mortgage brokers need a license• negotiate with mortgage broker• refinance with mortgage broker• do mortgage brokers service loans
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Invest
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Email Marketing
$1 spent$41 return
Email marketing - Marketing Toolbox
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Email is best. Remember 1995?
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Oh dear...
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