Kenzie 1 column without HyV
1
Mackenzie J. DiBlasi [email protected] • linkedin.com/in/MackenzieDiBlasi • 515.664.6105 Present Address: 2731 S. Gilbert St, Iowa City, IA 52240 Permanent Address: 1914 NW. 89 th St, Clive, IA 50325 EDUCATION The University of Iowa (UI), Iowa City, IA Anticipated May 2016 B.A. in Journalism and Mass Communication Emphasis in Digital Marketing and Innovation Certificate in Leadership Studies MARKETING EXPERIENCE Marketing Representative | Student Life Marketing and Design, UI, Iowa City, IA Sept. 2014 – Present • Fulfilled a dual role as an account manager & copywriter for 15+ clients on print & web campaigns • Collaborated daily with 8 supervisors & 30 student marketing representatives, graphic designers, web developers, bloggers, & photographers to coordinate activities & meet deadlines • Developed integrated strategic marketing campaigns for clients • Built & established brand identities for clients on & around campus • Utilized the project management software, Active Collab, to manage tasks & bill clients • Coordinated & chaired weekly meetings with clients Executive Marketing Director | Campus Activities Board (CAB), UI, Iowa City, IA Sept. 2014 – March 2015 • Rebrandeded the organization to increase brand visibility on campus • Developed strategic marketing campaigns for the organization to increase attendance • Created tailored promotional materials for every event put on by CAB • Attended weekly executive meetings & weekly all-house meetings • Oversaw & delegated tasks among 10+ individuals who served on the marketing committee Public Relations Committee | Campus Activities Board (CAB), UI, Iowa City, IA Aug. 2014 – May 2015 • Responsible to run, create, & customize our social media sites to promote CAB events • Established a media presence on University of Iowa websites • Developed skills in creativity, innovation, promotion, & marketing • Managed organizations social media to promote events • Increased organizations visibility on campus by increasing followers on social media WORK EXPERIENCE Agent Intern and Personal Assistant | State Farm Insurance, UI, Iowa City, IA Sept. 2013 – June 2014 • Marketed State Farm services: cold called 30 clients per day & sent out information to potential clients • Analyzed potential client profiles, assessed their needs, & updated account information • Enhanced skills in sales & marketing, customer service, telecommunication, & organization LEADERSHIP EXPERIENCE Career Leadership Academy, UI, Iowa City, IA Dec. 2015 • Four-semester academic program focused on developing leadership & employment skills Iowa Shout Director | 2015 Executive Homecoming Council, UI, Iowa City, IA Jan. 2015 – Oct. 2015 • Selected as 1 of 15 to serve on the 2015 University of Iowa’s Homecoming Executive Council • Planned 2015 UI Homecoming Week VOLUNTEER EXPERIENCE CASA, Iowa City, IA Sept. 2012 – Present COLLEGE ACTIVITIES Dancer/Fundraiser, Dance Marathon, UI, Iowa City, IA Feb. 2013 – Feb. 2016 Recruitment & Bylaws Committee/Member, Kappa Alpha Theta, UI, Iowa City, IA Sept. 2012 – Present
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Transcript of Kenzie 1 column without HyV
Mackenzie J. [email protected] • linkedin.com/in/MackenzieDiBlasi • 515.664.6105Present Address: 2731 S. Gilbert St, Iowa City, IA 52240Permanent Address: 1914 NW. 89th St, Clive, IA 50325
EDUCATIONThe University of Iowa (UI), Iowa City, IA Anticipated May 2016
B.A. in Journalism and Mass Communication Emphasis in Digital Marketing and Innovation Certificate in Leadership Studies
MARKETING EXPERIENCEMarketing Representative | Student Life Marketing and Design, UI, Iowa City, IA Sept. 2014 – Present
• Fulfilled a dual role as an account manager & copywriter for 15+ clients on print & web campaigns
• Collaborated daily with 8 supervisors & 30 student marketing representatives, graphic designers, web developers,
bloggers, & photographers to coordinate activities & meet deadlines
• Developed integrated strategic marketing campaigns for clients
• Built & established brand identities for clients on & around campus
• Utilized the project management software, Active Collab, to manage tasks & bill clients
• Coordinated & chaired weekly meetings with clients
Executive Marketing Director | Campus Activities Board (CAB), UI, Iowa City, IA Sept. 2014 – March 2015• Rebrandeded the organization to increase brand visibility on campus
• Developed strategic marketing campaigns for the organization to increase attendance
• Created tailored promotional materials for every event put on by CAB
• Attended weekly executive meetings & weekly all-house meetings
• Oversaw & delegated tasks among 10+ individuals who served on the marketing committee
Public Relations Committee | Campus Activities Board (CAB), UI, Iowa City, IA Aug. 2014 – May 2015• Responsible to run, create, & customize our social media sites to promote CAB events
• Established a media presence on University of Iowa websites
• Developed skills in creativity, innovation, promotion, & marketing
• Managed organizations social media to promote events
• Increased organizations visibility on campus by increasing followers on social media
WORK EXPERIENCEAgent Intern and Personal Assistant | State Farm Insurance, UI, Iowa City, IA Sept. 2013 – June 2014
• Marketed State Farm services: cold called 30 clients per day & sent out information to potential clients
• Analyzed potential client profiles, assessed their needs, & updated account information
• Enhanced skills in sales & marketing, customer service, telecommunication, & organization
LEADERSHIP EXPERIENCECareer Leadership Academy, UI, Iowa City, IA Dec. 2015
• Four-semester academic program focused on developing leadership & employment skills
Iowa Shout Director | 2015 Executive Homecoming Council, UI, Iowa City, IA Jan. 2015 – Oct. 2015• Selected as 1 of 15 to serve on the 2015 University of Iowa’s Homecoming Executive Council
• Planned 2015 UI Homecoming Week
VOLUNTEER EXPERIENCE
CASA, Iowa City, IA Sept. 2012 – Present
COLLEGE ACTIVITIESDancer/Fundraiser, Dance Marathon, UI, Iowa City, IA Feb. 2013 – Feb. 2016
Recruitment & Bylaws Committee/Member, Kappa Alpha Theta, UI, Iowa City, IA Sept. 2012 – Present
