Q2.Marital Status?1. Married 2. Single No. of Children: __________

Ans. Married 32 Person Single 18 Person No. of Children Nil

Interpretation

From above response it can be seen that 70% respondents are married. 30% respondents are unmarried.

Q3. Educational Qualification?1. Undergraduate 2. Graduate 3. Postgraduate

Ans. Undergraduate 10 Person Graduate 22 Person Postgraduate 18 Person

Interpretation

From above response it can be seen that. 25% respondents are Under graduate. 40% respondents are Graduate. 35% respondents are Post graduate.

Q4. Numbers Of years are you in Indore? Less than five years More than five years

Ans. Less than five years 17 Person More than five years 33 Person

Interpretation

From above response it can be seen that. 39% respondents are in Indore for less than five years. 61% respondents are in Indore for more than five years.

Q5.Your Occupation?1. Business2. Profession3. Service

Ans. Business 13 Person Profession 17 Person Service 20 Person

Interpretation

From above response it can be seen that. 20% respondents Occupation is Business. 26% respondents Occupation is Profession. 54% respondents Occupation is Service.

Q6. Your annual household income?1. Less than 2 lacs2. Between 2 to 5 lacs3. Between 5to 8 lacs4. More than 8 lacs

Ans. Less than 2 lacs 32 Person Between 2 to 5 lacs 13 person Between 5to 8 lacs 3 Person More than 8 lacs 2 Person

Interpretation

From above response it can be seen that. 49% respondents annual household income is less than 2 lacs. 31% respondents annual household income is between 2 to 5 lacs. 15% respondents annual household income is between 5 to 8 lacs. 5% respondents annual household income is more than 8 lacs.

Q7.What is your perception about different products/services provided by HDFC bank?1. Lucrative 2. Not lucrative 3. No idea

Ans. Lucrative 12 Person Not lucrative 33 Person No idea 5 Person

Interpretation

From above response it can be seen that. 25% respondents perception about different products is lucrative. 60%respondents perception about different products is not lucrative. 15% respondents have no idea.

Q8. Do you want to open an account with HDFC bank?1. Yes2. No3. Will tell later

Ans. Yes 8 person No 5 Person Will tell later 37 Person

Interpretation

From above response it can be seen that. 80% respondents are not interested to open an account with the bank. 5% respondents are interested to open an account with the bank. 15% of the respondents say that they will tell later.

Q9.Do you have all the documents which are required to open an account?1. Yes2. No

Ans. Yes 15 person No 35 Person

Interpretation

From above response it can be seen that. 60% respondents have all the documents which are required to open an account with the bank. 25% respondents do not have all the documents which are required to open an account with the bank

Q10. Are you aware that the bank provides you free phone banking & net banking services. If you open a new savings account with HDFC bank?1. Yes2. No

Ans. Yes 32 Person No 18 Person

Interpretation

From above response it can be seen that 20% respondents are aware of it. 40% respondents are not aware of it.

Q11.Are you aware of different terms and conditions which are very much essential to maintain an account at HDFC Bank?1. Yes2. No

Ans. Yes 15 Persons No 35 Persons

Interpretation

From above response it can be seen that 12% respondents are familiar with different terms and conditions which are very much essential to maintain account with the bank. 88% respondents have no idea about it.

CHAPTER 6- CONCLUSIONS AND SUGGESTIONS

6.1 CONCLUSIONS:

HDFC Bank, the banking arm of HDFC is expected to go on stream. The bank already has good number of employees on board and is recruiting personal banker heavily to take the headcount to many more. It is on the brim of increasing its customers through its attractive schemes and offer. The project opportunities provided was market segmentation and identifying prospective customers in potential geographical location and convincing them to attract more customers so that new business opportunities of the bank can be explored. Through this project, it could be concluded that people are not much aware about the various products of the bank and many of them not interested to open an account, to invest money at all. services was considered as unsought good which require hard core selling, but in changing trend in income and people becoming financially literate, the demand for banking sector is increasing day by day. So, at last the conclusion is that there is tough competition ahead for the company from its major competitors in the banking sector. Last but not the least I would like to thank HDFC Bank for giving me an opportunity to work in the field of Marketing and Operation. I hope the company finds my analysis relevant

6.2 SUGGESTIONS:

Finally some recommendations for the company are as follows:-

To make people aware about the benefit of becoming a customer of HDFC Bank, following activities of advertisement should be done through1. Print Media.2. Hoarding & Banners.3. Stalls in Trade Fares4. Distribution of leaflets containing details information.

Other facilities must be providing to the customer:Minimum balance for savings account should be reduced from Rs 10000 to Rs 5000, so that people who are not financially strong enough can maintain their account properly.The company should provide a pass book to all its customers.Make people understand about the various benefits of its products.Company should organize the program in the society, so that people will be aware about the company and different products of the bank.Company should open more branches in different cities

CHAPTER 7- LIMITATIONS

Every work has its own limitation. Limitations are extent to which the process should not exceed. Limitations of this project are:The project was constrained by time limit of two months.Mindset of people may vary depending upon their age, gender, income etc.Getting appointment from the concern person was very difficult.People mind set about the survey was obstacles in acquiring complete Respondents were very busy in their schedule. So it was very time consuming for information & positive interaction, them to answer all the questions properly.

SWOT ANALYSIS OF HDFC BANK:Strengths HDFC bank is the second largest private banking sector in India having 2,201 branches and 7,110 ATMs.

HDFC bank is located in 1,174 cities in India and has more than 800 locations to serve customers through Telephone banking

The banks ATM card is compatible with all domestic and international Visa/Master card, Visa Electron/ Maestro, Plus/cirus and American Express. This is one reason for HDFC cards to be the most preferred card for shopping and online transactions.

HDFC bank has the high degree of customer satisfaction when compared to other private banks

The attrition rate in HDFC is low and it is one of the best places to work in private banking sector

HDFC has lots of awards and recognition, it has received Best Bank award from various financial rating institutions like Dun and Bradstreet, Financial express, Euromoney awards for excellence, Finance Asia country awards etc

HDFC has good financial advisors in terms of guiding customers towards right investments Weakness HDFC bank doesnt have strong presence in Rural areas, where as ICICI bank its direct competitor is expanding in rural market.

HDFC cannot enjoy first mover advantage in rural areas. Rural people are hard core loyals in terms of banking services. HDFC lacks in aggressive marketing strategies like ICICI

The bank focuses mostly on high end clients

Some of the banks product categories lack in performance and doesnt have reach in the market

The share prices of HDFC are often fluctuating causing uncertainty for the investorsOpportunities HDFC bank has better asset quality parameters over government banks, hence the profit growth is likely to increase.

The companies in large and SME are growing at very fast pace. HDFC has good reputation in terms of maintaining corporate salary accounts.

HDFC bank has improved its bad debts portfolio and the recovery of bad debts are high when compared to government banks

HDFC has very good opportunities in abroad.

Greater scope for acquisitions and strategic alliances due to strong financial positionThreats HDFCs nonperforming assets (NPA) increased from 0.18 % to 0.20%. Though it is a slight variation its not a good sign for the financial health of the bank

The non banking financial companies and new age banks are increasing in India

The HDFC is not able to expand its market share as ICICI imposes major threat

The government banks are trying to modernize to compete with private banks

RBI has opened up to 74% for foreign banks to invest in Indian market

ANNEXURES1. QUESTIONNAIRE

Dear Sir/Madam, Name: Address: Contact No :( O) (M)City: ...............Pin: .State: I am a student of International School of Business Insight (ISBI) Studies presently doing a project onSTRETEGIES TO INCREASE CUSTOMER IN HDFC BANK.I request you to kindly fill the questionnaire below and I assure you that the data generated shall be kept confidential.1) Your Age: ____________________

2) Education Qualification.Undergraduate Graduate Postgraduate

3) Marital Status .Married Single No. of Children: __________

4) .Number of years Are You in Indore.Less than five years More than five years

5) Occupation.BusinessProfessionService (Please mention below the type of business/profession you are in incase of service please mention your organization name and designation)

6) Your annual household income.than 8 lack

7) What is your perception about different products and services offered by HDFC Bank?Lucrative Not lucrative No idea

8) Do you want to open an savings account with HDFC Bank?Lucrative Not lucrative No idea

9) Do you have all the documents which are required to open an account?Yes No

10) Are you aware of that HDFC Bank provide you free phone banking & net banking services. If you open a new savings account with HDFC bank?Yes No

11) Are you aware of different terms and conditions which are very much essential to maintain an account at HDFC Bank?Yes No

Date:Place:SignatureThank You

BIBLIOGRAPHY

1. BOOKS

Marketing Management (10th Edition), Philip Kotler ,

Marketing Management (3rd Edition), V.S. Ramaswamy,

Research Methodology (2nd Edition), C.R.Kothary,

Research Methodology (3rd Edition). S.P. Kasande

2. NEWS PAPERS

Times of India

Financial Express

3. WEBSITE

www.hdfcbank.com

www.google.com

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