Ideas take flight here

THE JNI ADVANTAGE

Wide Range of Promotional Services– Branded to Non-Branded Merchandise & Premiums – Implementation of Branding Campaigns & Marketing

Events A partner to help support your Client needs Promotional solutions at every level and budget Purchasing-Power advantage Established in 1953 Offices in 20 major U.S. cities, London, Hong Kong and Shanghai Billings over $50 Million Account managers dedicated to you

CLIENT PARTNERSHIPS

YOUR JNI TEAM

Christopher Banowski 3 Years

Business Development

Toby Cowan 30 Years

Creative Director

Jack Monghollasetarin

12 YearsProduction Artist

Rose Slominski5 Years

Project Coordinator

Debbie Abergel 10 Years

Merchandise Manager

Craig Nadel28 Years

President

Mark Hacker 20 Years

VP Logistics

David Falato

10 Years

Account Manage

CREATIVE CAPABILITIES

JNI is your single source for all creative services:

In-house Art Director, Designers and Interactive Team

Branding Concepts

Marketing Strategies

World Wide Sourcing

Custom Design & Manufacturing

Campaigns and Programs with Measurable Results

History of Award-Winning Campaigns

THE JNI CREATIVE PROCESS

EXCLUSIVE TOOLS TO GROW YOUR BUSINESS

JNI solutions are based on your needs, not a formula. The tools we develop are exclusive to JNI and to you.

Channel Promotions B2B Consumer Promotions B2C Event Support Merchandise Selection eProcurement Eco-Friendly

THE PROMOTIONAL ADVANTAGE

Instant recall: More than 8 out of 10 (84%) respondents remembered the advertisers of the promotional products they’re received.

Very impressionable: 42% of respondents had a MORE favorable impression of an advertiser after receiving the item. And nearly a quarter (24%) said they are MORE likely to do business with the advertiser on the items they receive.

User-friendly: The majority (81%) of promotional products were kept because they were considered useful.

Staying power: More than three-quarters of respondents have had their premiums for more than 6 months.

The average CPI of a promotional advertising product is $0.004 Newspaper ad (1/2 page BW) $0.019 Prime Time TV $0.019 National Magazine $0.033 Billboard (city/national) $0.003 (Nielsen Company, Los Angeles Mobile billboard, ASI 2009)

CHANNEL PROMOTIONS B2B Dealer Promotion

Client: Kyocera Wireless

Project: New Product Launch Kit Program

Audience: Carrier Executives, Retail Store Manager’s and Sales Reps

Objective: Develop a kit that emulates the brand, is unique, stands above the competition and makes a lasting impression.

Solution: 40,000 custom-designed kits designed to give recipient the feeling of discovering something very special and new.

Results: Response to Kyocera’s non-traditional launch kit has been overwhelming. The kit accomplished all Kyocera’s objectives and more. Customers are keeping the kits as a catch all and Kyocera has re-ordered an additional 40,000 kits.

CHANNEL PROMOTIONS B2B Creative Sourcing

Client: Avon

Project: Promotional Gift

Audience: Editors

Objective: To create visibility for Avon

Solution: Using Avon PR’s exclusive relationship with a stationery company, JNI develop a “Greetings Box”, a clear acrylic recipe holder to house custom imprinted stationery and a greeting from Avon.

Results: 150 sets we’re taken and the program press received was very favorable

CHANNEL PROMOTIONS B2C Movie Launch

Client: MTV

Project: Jackass 2 Launch

Audience: Colleges/Universities

Objective: To generate interest in the film among college students

Solution: 100,000 packs designed as a giant condom-shaped blister pack containing face markers, bottle openers and other “off-color” items

Results: MTV described this as the best premium in MTV history

CHANNEL PROMOTION B2C Gift with Purchase

Client: Sephora

Project: Get-a-way Kit w/Purchase

Audience: Online Membership

Objective: Generate using gift with purchase

Solution: Delivered 75,000 Checkpoint friendly bags

Results: Increase in online sales

CHANNEL PROMOTIONS B2C On-Pack Promotion

Client: Alberto Culver

Project: On Pack Promotion

Audience: Beauty Consumers

Objective: Gain valuable marketing data on end consumer

Solution: Created an on pack promotion that drove the consumer to a micro site to capture profile and contact info.

Results: 22% response rate and over 250000 names and data collected

CHANNEL PROMOTIONS B2C Custom Medical model

Project: Diabetes Demo Kit

Audience:Beauty Consumes

Objective: Client was having a hard time demonstrating their Diabetes product to patients and Dr.’s. They asked us to create a replica of their product complete with the “swooshing” sound that it makes when the insulin is

injected.

Solution: Using a CO2 cartridge we recreated the product

in our offshore facilities.

Results: Client has reordered this Demo kit several times over

CHANNEL PROMOTIONS B2C In-Store Promotion

Client: Milkbone

Project: Purchase with Purchase

Audience: Retail clients

Objective: Generate sales of Crunchy treats.

Solution: Delivered 17,500 pieces to stores nationwide.

Results: Reordered for 2011. Sold out of stores in 1 week.

CHANNEL PROMOTIONS B2C In-Store Promotion

Client: Kmart

Project: Santa Gift with Purchase

Audience: Santa Visitors

Objective: A giveaway to generate traffic to Kmart stores

Solution: Delivered 150,000 pieces in 2 months from China.

Results: Ornament was so well successful a rush re-order had to be created to meet demand

CHANNEL PROMOTIONS B2C On-pack Promotion

CHANNEL PROMOTIONS B2C On-pack Promotion

In Chinese culture, a red envelope symbolizes good luck and is said to ward off evil spirits....

CHANNEL PROMOTIONS B2C On-pack Promotion

CHANNEL PROMOTIONS B2C Gift Program

Client: Staples

Project: Back to School Promotion

Audience: Target 13-18 year olds during summer

Objective: Increase sales during back to school promotion period

Solution: “Geared4School” sweepstakes in-store signage and targeted national ads prompted entry via mobile or online July 16 to Sept. 17

Daily & weekly prizes of hottest back to school products

Grand prize of $10K shopping spree in Los Angeles with Ashley Tisdale, one of America’s hottest young celebrities, and star of the Disney Channel’s High School Musical and The Suite Life of Zach & Cody

Results: 50% entered via text?Average of 800 text entries DAILY Almost 60,000 entries!

MERCHANDISE SELECTION Custom Product Development

Client: Dooney & Bourke

Program: Product Development

Audience: Tweens to adult women

Objective: Develop a price-point driven tote for Dooney & Bourke to sell in their stores, online and in their catalog.

Solution: JNI Created a whole

line of clear PVC & leather tote bags in different shapes and sizes

Results: The collection has become one of Dooney & Bourke's best selling collections of all time.

Client: Paramount/Dreamworks

Project: Madagascar II Movie Launch

Audience: Motion picture press

Objective: Create a movie-themed toy to be sent to the press

Solution: A “jack in the box” was created using a vinyl King Julian in a shipping crate style box using art from the film poster. A custom sound-chip plays “I Like to Move it” when opened.

Results: 8,000 units shipped 3 weeks before film opening.

MERCHANDISE SELECTION Custom Product Development

EVENT SUPPORT

Guerrilla Services Field SupportEvent Staff

Brand Ambassadors

Field Market Managers

In-Store Demonstrators

Street Teams

Costumed Characters

Bilingual Talent

Photographers

Samplers

Street Marketing

Campus Activation

Mobile Media

Hand-to-Hand Sampling

Publicity Stunts

Wearable Media

Video Projection

Flash Mobs

Outdoor Postering

Guerrilla Projections

Chalk Stenciling

Flyer Distribution

Pull-Tab Posters

Hotel Key Cards

Branded Cups & Sleeves

Mock Protests

Program Management

Custom Reporting

Event Photo Gallery

Location Scouting

Program Portal

Program Scheduling

Fulfillment

Data Collection

CHANNEL PROMOTIONS B2B Green Day: Album Release

Warner Brothers’ Records needed to increase excitement and build awareness of Green Day’s latest album, 21st Century Breakdown, prior to release.

Challenge

Winning Strategy

“… Warner Brother Records is happy, Green Day is happy, and JNI is my hero. Thank you for an amazing job well-done!” Mikael Mossberg, Warner Brother Records

Testimonials

3,000 posters distributed 250 stencils sprayed 20ftx30ft Guerrilla Projections

Street teams stenciled large, biodegradable stencils and distributed 3,000 posters around NYC.

Guerrilla projectionists played Green Day footage on open building walls in busy areas of the city, while speakers streamed clips from the new album.

Highlights

CHANNEL PROMOTIONS B2B Event Support

Client: Qualcomm – MediaFLO Technology

Project: IBC Amsterdam [trade show]

Audience: 49,000

Objective: PR – Consolidation + New business

Solution: Branded private area next to main hall for invite-only evening party of entertainment and networking. Invitation and thank you gifts were all designed around theme.2007 Theme - Havana Nights at the Beach2008 Theme - Hollywood Nights at the Beach

Results: Year-on-year increase in attendance yielding business consolidation. Now seen as “the” place to go during the event.

eProcurement Online Stores

Merchandise • Inventoried• JIT (Just-in-Time) Inventory

Special Order• Apparel ordering sites

ECO FRIENDLY SOLUTIONS

JNI is committed to fostering business partnerships that will improve the place we live in and do business by implementing projects that benefit our community environmentally, socially, economically and foster a sustainable future. • Eco-friendly Products • Employee Involvement• Partners to get Involved Locally and to Share our Mission• Innovative Eco Products NEW to Market

Louder than Words• eOrders, eBilling, eTracking, eSamples• Recycling Programs• Education• Socially compliant and environmentally aware

ECO FRIENDLY SOLUTIONS

This site is dedicated to promoting products that benefit our community

environmentally, socially, economically and to help maintain a sustainable

future.

ECO FRIENDLY SOLUTIONS

SOURCING

JNI Product Sourcing Advantage• Products sourced from US, Europe and the Pacific Rim• More than 3,000 manufacturing partners• Preferred vendor program with in-person meetings• Product trend-tracking• Multiple industry trade show attendance and research• Internal collaboration and sharing

Overseas Partners• SAI Socially Accountability International Compliant

(based on standard customs schedule) • Product testing• Experienced in US and European markets• Certified by JNI’s Hong Kong and Shanghai offices

JNI ShopA one-stop resource for thousands of products for any budget

JNItrack™•World Shipping and Tracking•Shipments monitored through delivery•Detailed communication

• Program and Factory production updates provided by account coordinators

• Feet on the ground

•Guaranteed delivery

DISTRIBUTION

Fulfillment Solutions and Kitting Main Los Angeles facility over 30,000 square

feet Alarmed and Insured Integrated infrastructure Secure and accurate order processing via

Internet, Phone, Fax and mail Advanced inventory and accounting software Online real-time access 24/7

Order status Tracking Administration

Fulfillment management teams Dedicated kitting work stations Programs of all types and sizes 99.9% accuracy Customer-service driven

CONCLUSION

Jack Nadel International has served major companies domestically and abroad with a wide range of promotional services since 1953.

Street smart – JNI works to understand your project challenge from the

ground up

JNI delivers effective strategy – approach, mechanics, solutions

Highly creative – clever and smart with unique perspective

Smooth execution – years of experience with the right team for you

Focus on ROI

Socially compliant and environmentally aware

THE ADVANTAGES ADD UP!