ES3 Capabilities Presentation

PARTNERS IN PERFORMANCE

IMPROVEMENT

WHO WE ARE

WHO WE AREMISSION

“To be the best at developing powerful,

measurable performance improvement and

business communication solutions based on an

in-depth understanding of our automotive

clients’ business objectives, products, services

and marketplace.”

WHO WE AREIN-HOUSE EXPERTISE

Subject-matter expertiseand facilitation

Instructional design

Creative

Media Production

Event operationsand logistics

Digital Solutions

Accountmanagement

CLIENT LIST

WHO WE SERVE

WHAT WE DO

WHAT WE DO

• Dealership Selling

Tools & Reference Materials

• Events/Live Workshops

• Trainer & Consultant Programs

• Digital Solutions

• Multimedia

PERFORMANCE IMPROVEMENT &

TRAINING

WHAT WE DODEALERSHIP SELLING TOOLS & REFERENCE

MATERIALS

WHAT WE DOPERFORMANCE IMPROVEMENT &

TRAININGDealership Selling Tools & Reference Materials

• Sales Consultant Product

Reference Guides

• Quick Reference Pocket Guides

• Vehicle Launch Kits

• “Transparent” Dual-Audience

Retail/Customer Materials

• Monthly Newsletters

• Vehicle Walkaround Tools

(Magnets, Clings, Guides)

• Augmented Reality Centers

• Internet Lead

Communications Tools

• POS Materials & Showroom Displays

• Glove Box Materials

WHAT WE DOEVENTS, WORKSHOPS & CONSULTING PROGRAMS

DEVELOPMENT

WHAT WE DOEVENTS, WORKSHOPS & CONSULTING PROGRAMS

DEVELOPMENT

Delivery (2011)


TRAININGEvents/Live Workshops

• Product Launch Events

• Ride and Drives

• In-dealership Events

• Regional Training

• Workshops

(in-dealership and off-site)

• Skills

• Product Knowledge

• Operations and Processes

• Meetings and Events

• Product Immersions

• Regional and Corporate Meetings

• Walkaround Competitions


TRAININGTrainer & Consulting Programs

• Trainer Recruitment, Development,

Management, Coaching & Scheduling

• Train-the-Trainer (T3) Programs

• Expert, Specialized Facilitation

• Product

• Skills

• Dealership Operations

• Performance Improvement

• Coaching Services — Porter to Principal

WHAT WE DODIGITAL SOLUTIONS – BY THE NUMBERS

WHAT WE DO

• eLearning / mLearning

– Game-Based Learning

– Scenario-Based

Learning/Testing

• Mobile Apps

– Consumer-facing

marketing apps

– Internal training apps

• Blended Learning

– Webinars

– Remote Coaching

• Web Solutions

– Program web sites and

sustainment

– Learning 2.0

(forums, online communities)

• Proprietary System Development

– LMS consultation,

development, integration

– Registration system

– StreaMail 2.0

• Interactive Feature Guides

– QR code-based systems

– Video

PERFORMANCE IMPROVEMENT &

TRAININGDigital

WHAT WE DOTECHNOLOGY EXAMPLE

Kia Optima iPad Application

• Rich, Single-Product Focus

• Dual Resource —

Sales Consultant & Consumer

• Interactive Feature Experiences

• Native App Features

& Functionality


Chrysler ARRIVE iPad Application

• “Virtual Facilitator” Launch Training

• Top Features to Explore

• Product Highlights for 3 Vehicles

• Comp Comp Visual Comparisons

• “Rate It!” Driving Impressions


Kia Mobile Product Reference Guide

• Industry-First Mobile PRG

• Multi-Platform WebApp

• Redesign/New Functionality Next Year:

– Customized Tablet Version

– Specialized Delivery Apps

– Walkaround Highlights

• Search, Bookmark, Customize

• Sales Consultant authentication


Lexus Foundations — GS WBT

• Essential Product Stories

• Innovative, iPad-like Interface

• Multi-Use/Multi-Audience Design

WHAT WE DOMULTIMEDIA – BY THE NUMBERS

WHAT WE DOPERFORMANCE IMPROVEMENT & TRAINING

Multimedia

• Vehicle Technology Animations

• “Made Easy” Video Treatments

• Corporate Engineer/Designer

Interviews

• Reality-Style

Customer Interviews

• New Product Reveals

• “How To” Feature Demonstrations

• Innovative Vehicle Walkarounds

• Guerilla Mystery Shopping

• Event Documentation/Highlights

Videos

• Photography

• Voice-Over

WHAT WE DOPETER SHREYER

WHAT WE DOMAZDA MADE EASY

TOYOTA & ES3

TOYOTA & ES3A HISTORY OF OUR PARTNERSHIP

TOYOTA & ES3SUMMIT TAKEAWAYS

Target Results

TOYOTA & ES3FUTURE POSSIBILITIES

IPAD REGIONAL KITS

• Innovative Training & Reference Tools

• Interactive Guided Discovery

A “Summit Results” Inspired Solution


DELIVERY APPS

• Integrates Glovebox Materials

• DTO Feature Walk-Through

• Owner Updates & Services:

– Maintenance Reminders

– Schedule Service



SUSTAINMENT OPTIONS

• D2D Challenges

– Trivia or Mini Games

– Incentivized Competition

• SMS/Text Services

• Knowledge-On-Demand


TOYOTA & ES3

Collaboration Tools

FUTURE POSSIBILITIES

COLLABORATION TOOLS

• Forums and/or Wiki-Style Pages

• Peer Learning

(e.g., Sales Consultants & Colleagues)

• Best-Practice Sharing Activities

• Great for Sustainment


THANK YOU!

ES3 Capabilities Presentation

Automotive

Transcript of ES3 Capabilities Presentation