James Owen Brighton SEO April 2014

What I have Learnt From Building A Bot To Crawl The Web

@JamesOSEO

About Click Intelligence – James Owen

Click Intelligence is a search marketing agency that combines search engine marketing best practice,

attention to detail, complete transparency and our bespoke search technology that we have

developed to give our clients the edge over their competitors.

@JamesOSEO | WEB: www.clickintelligence.co.uk

James Owen has been involved in SEO projects since 2007.

He has been involved/led many SEO projects for well known brands in Travel, Gaming and Retail such as Handpicked Collection, Jackpotjoy, Marriott, Intercontinental Hotels, Hotels.com.

The majority of the SEO projects have consisted of large scale audits, development, strategy creation and implementation including all aspects of technical SEO and link building in multiple languages including English, German, French, Italian, Spanish & Russian.

Co Founder & Head Of Search At

Click Intelligence - James Owen

2012 Predictions For 2012, 2013 & Beyond


1. Link Based Manual Penalties Will Intensify2. Big Brands Will Be Given Penalties 3. Google Will Go After Link Networks4. Google Will Continue to Own The SERP5. Guest Blogging Will Blow Up

What Makes A Clean Link In 2014?




All Made For SEO (Made for the bot and not the user)

What Makes A Clean Link In 2014?Resource Link Building




Great but not scalable…………..

What Makes A Great Site To Outreach Too?


1. DA & PR not as much of a concern as long as they are:2. Real Sites3. Real Social Following4. High Quality Content5. Relevant 6. Not Built For SEO But Built For The User7. Real Site Design Not Just Another WP Template8. Authentic Site Vs Built Back Up On A Dropped Domain



How Can I Scale Highly Relevant Link Building?

(A Few) Current Outreach Technologies


Current Outreach Technology


They are showing one type of link opportunity or are data limited or irrelevant….

What about unlimited number of link opportunities (Broken link, content placement, editorial, resource) in any niche or language?



How Hard Can It Be To Build A Bot To Crawl The Web For Link Opportunities? Content Opportunities?



- Page Information- Indexable content- Page Theming- Relevancy- Patten Characteristics - Differences Between

Link Type/Opportunities

Thought About What I Knew About The Google Algorithm & The Most Important Elements:



Built A Small Crawler To Understand The Most Important Elements of A Web Page & Group The Web Pages & Web Sites Into Categories & Link Type



Not going into stats about the index and the nuts and bolts of the technology but relevancy was the key Vs Mass of irrelevant data.

Updated and modified the technology to find new link opportunities on scale.

This allows us to find highly targeted relevant opportunities for outreach.

What About Earning Links?


I know what you are thinking, You want to earn links rather than build links…….

The Future Is Link Earning


Link Earning Starts With Finding The Content Opportunities To Promote The Content You Want To Earn Links Too……So The Right Content Marketing & Outreach Will Earn You Links…..

James Owen April 2014

The Future Is Link Earning


Yep So A Bespoke Technology Would Help Then



So…What Have I Learnt From Building A Bot To Crawl The Web?

Everyone Follows The Crowd


Low Quality Sites Built For SEO - Guest Blogging Is Dead


Links Links Links


It’s Not The Website That Is Always Low Quality it’s The Exact Match Anchor Text That lets The Side Down.

A Lot Of Folks Got Hit With A Manual Link Penalties


Site Relevancy Counts In A Big Way


Brand Variant, Image, Nofollow or Even Brand Mention Should All Be In The Mix.

Being Different Isn't Easy


Bespoke Technology Has Helped Our Clients Acquire Great

Links


2014 Predictions Beyond


1. Link Based Manual Penalties Will Continue 2. Google Will Continue to Own More of The SERP3. Anchor Text will be Less Important In The Google

Algorithm Mix4. Google Will Confirm That Social Metrics

(Google+) Is A Ranking Factor

Closing Thoughts


Become The Leader By Being Unique & Build & Earn For The Future

Thanks

James Owen

@JamesOSEO

WEB: www.clickintelligence.co.uk

James Owen Brighton SEO April 2014

Marketing

Transcript of James Owen Brighton SEO April 2014