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Quick Technical SEO Audit Checklist - Peter Handley Brighton SEO April 2014
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Transcript of Quick Technical SEO Audit Checklist - Peter Handley Brighton SEO April 2014
![Page 1: Quick Technical SEO Audit Checklist - Peter Handley Brighton SEO April 2014](https://reader033.fdocuments.net/reader033/viewer/2022052618/554d0fbab4c905805d8b4e27/html5/thumbnails/1.jpg)
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IS ME PETE?
Client Strategy Director @theMediaFlow
Responsible for technical strategy and delivery
@ismepete #brightonseo
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1. Crawl
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Check site can be crawled & is indexed
Use a crawling tool
SEO Spider is by far my personal favourite
Other crawlers I’ve used include:
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Robots.txt
Robots Meta
X-Robots-Tag
Robots
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Checksite:
Search
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Source: http://www.flickr.com/photos/kruemi/4227492449/
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Source: http://www.flickr.com/photos/margin/115393654/
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Eliminate Internal Redirects & Broken Links
301s/302s/404s/403s/500s
…whatever, update to correct destinations!
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Check
WWW versus non-WWW
Canonical tagging
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Source: http://www.flickr.com/photos/anxiousnut/5389243033/
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Source: http://www.flickr.com/photos/goofygouda/5196610171/
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Use UA Switcher as Googlebot
Look for signs of hack (inserted spam links etc)
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G’bot gets a better G interface?
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Check Crawl Errors &Stats
Look for Spikes
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Use spider to check for
analytics code
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Source:
http://www.flickr.com/photos/7337467@N04/2863771853/
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3. De-Dupe
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Find dupe domains &
scraped content
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Check site for duplicate Title, Description & h1 use
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Source: http://www.flickr.com/photos/stewart/461099066/
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4. Optimise
Source:
http://www.flickr.com/photos/9266894@N02/2641114425/
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Source: http://www.flickr.com/photos/stuttermonkey/41579924/
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Review Internal Linking and Information Architecture
Home CategoryAnchor Text
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Source: http://www.flickr.com/photos/zigazou76/5809274263/
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Source:
http://www.flickr.com/photos/46502565@N05/4735798052/
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Describe image:<img alt="Scary shark is coming to eat me!" src="">
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5. Refine
Source: http://www.flickr.com/photos/herselfsphotos/485890032/
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Source: http://www.flickr.com/photos/ben_grey/4582294721/
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Source: http://www.flickr.com/photos/borkurdotnet/691053039/
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Go Back!
…and do it all again
…until everything is perfect!
6. Repeat
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Source:
http://www.flickr.com/photos/20462444@N00/288232991/
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THANKSFOR LISTENING
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Download the checklistwww.themediaflow.com/2014/04/technical-checklist
Let me
know if
you have
questions!
@ismepete +44(0)1256 [email protected] www.themediaflow.com