Al WightmanSo What Analytics

How Google Data Studio can help me?

@alwightman http://www.slideshare.net/alwightman

Reporting: The Manual WayODDS & SODS

DATA ANALYTIC S DATA

ECOMMERCE , BUSINESS,

OPERATION DATA

Reporting: The Automated Way

ODDS & SODS DATA ANALYTIC S

DATA

ECOMMERCE , BUSINESS,

OPERATION DATA

VLOOKUPS/CELL REFERENCES

Reporting: The Analyst WayODDS & SODS

DATA ANALYTIC S DATA

ECOMMERCE , BUSINESS,

OPERATION DATA

D IG ITAL ANALYST

DATA SC IENTIST

Reporting: The Data Studio Way

ANALYT IC S DATA

ECOMMERCE , BUSINESS,

OPERATION DATA

D IG ITAL ANALYST

DATA SC IENTIST

ODDS & SODS DATA

What Is Data Studio?

“Google Data Studio (beta) turns your data into

informative dashboards and reports that are easy to

read, easy to share, and fully customizable.”

Connecting To Data Sources

Visualisation

Why Data Studio?

It’s Free!Google Account for accessUnlimited UsersUnlimited Reports(5 report limit for standard users removed Feb 2017)

Shallow Learning Curve

Sharing Data

CASE WHEN REGEXP_MATCH(Default Channel Grouping, "Email") THEN "Email" WHEN REGEXP_MATCH(Campaign, ".* PLA .*") THEN "PLA" WHEN REGEXP_MATCH(Campaign, ".*(B|b)rand.*") THEN "Branded Paid Search" WHEN REGEXP_MATCH(Default Channel Grouping, "Paid Search") THEN "Non-Branded Paid Search" WHEN REGEXP_MATCH(Default Channel Grouping, "Affiliates") THEN "Affiliates" WHEN REGEXP_MATCH(Default Channel Grouping, "Organic Search") THEN "Organic Search" WHEN REGEXP_MATCH(Ad Content, "Advert") THEN "Social Paid" WHEN REGEXP_MATCH(Default Channel Grouping, "Social") THEN "Social Organic" WHEN REGEXP_MATCH(Default Channel Grouping, "Direct") THEN "Direct" WHEN REGEXP_MATCH(Default Channel Grouping, "Display") THEN "Display" WHEN REGEXP_MATCH(Default Channel Grouping, "Referral") THEN "Referral" WHEN REGEXP_MATCH(Default Channel Grouping, ".*Other.*") THEN "(Other)" END

Data Transformation

Self Service & Customisation

Merging Data Sources

Case Study: Manual ReportingTARGETS/

MEDIA SPEND DATA

SESSION,MEDIA AND TRANSACTION

DATA

NEW AND EX IST ING

CUSTOMER TRANSACTIONS

Case Study: Channel ReportingBrief:-Automated Channel Report-Custom Channel Buckets-Media Spend -Targets vs. Actuals -Cost per sale, acquisition & retained-Various reporting periods-Up to 2 years lookback

Case Study: Channel ReportingObjective:Generate greater understanding of channel performance amongst the whole marketing team

Case Study: Automated ReportingTARGETS/

MEDIA SPEND DATA

SESSION,MEDIA AND TRANSACTION

DATA

NEW AND EX IST ING

CUSTOMER TRANSACTIONS

5 Takeaway Thoughts

AL WIGHTMANMEASUREFEST 2016

“Data Studio will become your default

digital marketing reporting tool”

Effective Data Sharing

Breaking down of data silos

Business (not tool) Focused

Digital Analyst

Business (not tool) Focused

@alwightmanal@sowhatanalytics.comhttp://www.slideshare.net/alwightman

Thanks for listeningAl Wightman - CEO, So What Analytics