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Transcript of Brighton SEO - 7 Questions to ask before you start digital marketing
Andi Jarvis EXIMO MARKETING
7 Questions To Ask Before You Start Digital Marketing@andijarvis @eximomarketinghttp://eximomarketingstrategy.com/blog/brightonseo
Seven questions
you need to ask
before you start
digital marketing
Seven questions
you need to ask
before you start
digital marketing
@an
dijarvis @
eximo
marketin
g
@an
dijarvis @
eximo
marketin
g
CAPITAL
CONTENT
COMPETENCE
CONTEXT
COMPETITION
COMPANY|CUSTOMER
@an
dijarvis @
eximo
marketin
g
Company
What do
you do?
@an
dijarvis @
eximo
marketin
g
Customer
Who are your
customers?
@an
dijarvis @
eximo
marketin
g
@an
dijarvis @
eximo
marketin
g
@an
dijarvis @
eximo
marketin
g
Context
Competition
How’s it done
in your
industry?
Who has
your money?
@an
dijarvis @
eximo
marketin
g
@an
dijarvis @
eximo
marketin
g
Product Price
Place Promotion
4Ps
@an
dijarvis @
eximo
marketin
g
Product Price
Place Promotion
4Ps
@an
dijarvis @
eximo
marketin
g
Stop copying
your competitors,
they don’t know
what they’re
doing either
Competence
What skills
do you have?
@an
dijarvis @
eximo
marketin
g
Content
What stories can you
tell about your
business?
@an
dijarvis @
eximo
marketin
g
Features Advantages Benefits
@an
dijarvis @
eximo
marketin
g
91% of
consumers
trust a
review
more than
a sales
personInfluence Central
@an
dijarvis @
eximo
marketin
g
Capital
What is it worth
to your business?
@an
dijarvis
@exim
om
arketing
@an
dijarvis @
eximo
marketin
g
@an
dijarvis @
eximo
marketin
g
Andi Jarvis EXIMO MARKETING
7 Questions To Ask Before You Start Digital Marketing@andijarvis @eximomarketinghttp://eximomarketingstrategy.com/blog/brightonseo