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Technical SEO Beyond the Audit - Brighton SEO April 2017 - Philip Gamble
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Transcript of Technical SEO Beyond the Audit - Brighton SEO April 2017 - Philip Gamble
Philip GambleFOUND
Technical SEO Beyond the Initial Audit
@freeg131 http://www.slideshare.net/freeg131
challenges change brings
performance impact
how to identify quickly
importance of a swift resolution
24% drop in indexed pages
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6 weeks for all URLs to get re-indexed
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https://www.site.com/service-name/
https://www.site.com/service-name
https://www.site.com/service-name/
Change Reversed
Normal
URLs
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Salary
Filtered
URLs
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63% of Google’s
Crawl BudgetOnly 0.1% of Visits
Massive Inefficiencies
Visibility Decrease
Visibility
IndexedURLs
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Slack
Google Search Console reports 3 additional crawl errors on sitename.co.uk[keyword 27] has dropped from #3 to no rankhttp://www.sitename.co.uk/landing-page-27 has dropped from Google's index
Image Credits
Start with an audit: https://stocksnap.io/photo/JVSII4KCCKReach an acceptable level of technical compliance https://www.pexels.com/photo/mathematics-colorful-game- color-19677/Things change http://cubercritic.com/product/rubiks-cube-review/Our job isn’t done https://pixabay.com/en/tub-palio-race-river-water-remo-114349/How long https://www.pexels.com/photo/black-round-analog-wall-clock-121734/Fix: GooglebotRequest Google recrawl the pages: https://static.pexels.com/photos/262272/pexels-photo-262272.jpegCheck everything: https://pixabay.com/en/fear-fright-horror-frightened-1172407/Behaving like a user = new problems: https://www.youtube.com/watch?v=fsF7enQY8uIFix – Tidy SERPs: https://pixabay.com/en/lego-legomaennchen-males-workers-568039/Google Data Studio: http://searchengineland.com/figz/wp-content/seloads/2017/02/google-data-studio-google-search-console-report.pngVigilance pays: https://www.pexels.com/photo/brown-hawk-on-focus-photo-162354/