How to render a blemish a form of art

This is... Oliver !How might we help Oliver, who likes to paint, showing his art even though he is colorblind?

Name: OliverAge: 18Hobby: Passion for drawing and paintingObstacle: ColorblindnessDream: To show his art and his talent without prejudices.

Our idea? Mixing real and distorted

● Based on the creation of art courses focused on colorblindness● Made for colorblind people and at the same time not only for them● Creating a different way of seeing things ● Taking part at the Art Ending Exihibit

How it works

Oliver is at the Young Leasure Centre when he notes the poster of the “Irisshade Art Courses”.

Oliver and her friend Mary are both interested in art and together note that the courses are focused on colorblindness.

The guys decide to take part of the course in the YLC going there the day written on the poster.

Oliver and Mary start the course.

At the end of the course, all partecipants exhibit their draws and paints done during it in the YLC.

Our competitors

COMPETITORS WHAT WE HAVE IN COMMON

I Per-Corsi dell’Arte Art courses such as cours on dead nature and portraits

DeMeo Arte Art lessons of oil and acrylic painting

WHY ARE WE DIFFERENT ?➔ Art courses on colorblindess ➔ Exalting two ways of seeing

things: a “normal” way and a “distorted” way.

Our Business Model Canvas

How can we finance our Start-UP phase?

Objectives:

● To collect € 1.000,00 in 45 days● From 40 backers and one Regional Company

Our rewards

SMILE FOR ALL (€5):You will receive an e-mail with a smiling founders photo.

BEER ! (€20):If you are in Foggia, we will offer you a beer in our favourite Café and do a selfie all together !

IRISSHOW (€40):You will be invited to the Art Ending Exihibit where you will receive a portrait made by the partecipants.

A MONTH WITH US (€70):You will frequent our course for a month with the other guys !

IRISSHADE: a look, our art.

COMMUNICATION STRATEGYIRISSHADE: a look, our art.

A WEEK BEFORE FIRST WEEK SECOND WEEK FOURTH WEEK

Testimonial video in an art gallery for backers.

Publication of posters on web sites

Art event for drawing with chalks on the street

Pic-nic where everybody can bring something to eat or drink

Publication of photos and paints distorted on the FB page for users and backers.

Phrase of the day Party Meeting in an abandoned building where guys will do Murales in return for a donation

20% FINANCED 50% FINANCED 100% FINANCED ONE WEEK LATER

Thanksgiving video Thankgiving video based on the events done

Six paintings with the letters of “THANKS”

Updates about courses on the FB page

A balloon with “Thank you” written on it

Collage poster with murales made by the guys

Party for thanking all the backers

Photos and video of the creations made by partecipants.

This is US...

Stefania Bellardita.She is a rider and a dancer.She loves art and music.

Martina Cinquepalmi.She likes travelling and watching films.

Rita Troisi.She likes to know new cultures and to learn new traditions.

Kasia Sochacka.She is a dreamer.She loves dancing and travelling.