Low-Risk/High-Return Marketing Tactics

Low-Risk/High-Return Marketing Tactics

for today’s

economy...

for today’s

economy...

Reduce your risk with online strategies! Reduce your risk with online strategies!

Don’t reduce marketing & promotion

Don’t reduce marketing & promotion

Online technologyhas lowered the cost

of marketing...

Online technologyhas lowered the cost

of marketing...

• 1. Get a website!

• 2. Try Pay-Per-Click ads!

• 3. Use e-Mail Marketing!

• 1. Get a website!

• 2. Try Pay-Per-Click ads!

• 3. Use e-Mail Marketing!

3 Ideas...3 Ideas...

No website?No website?

You can get You can get a website a website

cheap!cheap!

First idea...First idea...

Create your own

A simple website is better than no website!

Create your own

A simple website is better than no website!

Do-it-yourself Do-it-yourself websitewebsite

Free domain name search

Register domain name-- $10/yr.

Web hosting-- $6 per year

Free domain name search

Register domain name-- $10/yr.

Web hosting-- $6 per year

Try GoDaddy.comTry GoDaddy.com

I recommendI recommend

Advertise onlineAdvertise online

Try pay-per-clicksTry pay-per-clicks

Second idea...Second idea...

Examples on GoogleExamples on Google

Your ad appears when someone searches on a “key word” that you select.

You only pay for the ad if someone “clicks” on your ad.

That “click” leads to your website.

Your ad appears when someone searches on a “key word” that you select.

You only pay for the ad if someone “clicks” on your ad.

That “click” leads to your website.

You can set You can set your own your own monthly monthly budget!budget!

$20$20

$150$150$$2,0002,000

$300$300

Choose the day

Choose time of day

Change ad copy

Choose the day

Choose time of day

Change ad copy

Very Flexible...Very Flexible...

You pay only for results! You pay only for results!

Go to GoogleAdwords.com

Experiment with multiple keywords

Use your competitor’s name as keyword

Use trade organization name

Go to GoogleAdwords.com

Experiment with multiple keywords

Use your competitor’s name as keyword

Use trade organization name

PPC StrategiesPPC Strategies

I recommendI recommend

e-Mail Campaignse-Mail Campaigns

Third idea...Third idea...

Why e-mail?Why e-mail?

It’s practically free!It’s practically free!

Pay Pay for printing for printing & postage...& postage...

Or, e-mail?Or, e-mail?

Send a pertinent message.

Offer relevant information.

Reward customers.

Send a pertinent message.

Offer relevant information.

Reward customers.

Don’t spam...Don’t spam...

I recommendI recommend

SurveyMonkey.comSurveyMonkey.com

Start collecting email addresses now!

e-Mail lists harder to purchase!

Start collecting email addresses now!

e-Mail lists harder to purchase!

Tip of the Day:Tip of the Day:

•Try these 3 tactics yourself....•Try these 3 tactics yourself....

or hire me, if you need help!or hire me, if you need help!

JanetJennewein.com

Thank youThank you