Inside the social media triangle

David Kamerer, PhD, APRSchool of CommunicationLoyola University Chicago

social

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New uses:News reader

Make your Facebook page work harder:

•FBML•Branding•Analytics

•http://www.ignitesocialmedia.com/top-50-branded-facebook-fans-august-2010-fan-growth-slows/

Facebook trends:Facebook everywhere (social plugins)

Mobile access

Privacy pushback

2. Real time

(latency)(information float)

Your early warning system:

Time as a variable:

Google TrendsGoogle Realtime

Google Instant Search

http://www.google.com/realtime

2. Real time

(latency)(information float)

3. Location

Here come the handsets

Mobile trends:

Rise of AndroidFragmented marketplace

Coupons on handset

Mobile to IRLMobile to transactions

Work to do:

•Mobile strategy for web•Listen in/kick tires•GOGO strategy

•Don’t worry, be Appy

Work to do:

•Mobile strategy for web•Listen in/kick tires•GOGO strategy•Apps ‘n maps

From the desktop:Google:www.google.com/local/add/businessCenter Yahoo:http://listings.local.yahoo.com/basic.php Bing:https://ssl.bing.com/listings/BusinessSearch.aspx

Create/publish/share:

Location information • maps • “extended phone book” 

Check-in gamesYour role:

Establish your placesMonitor reputation

Possible promotions/games for engagementTransactions?

Augmented Reality

Communication flow: to the handsetNew variable: presence

Layar

http://www.youtube.com/watch?v=b64_16K2e08

Looking forward

The “splinternet”HTML5

4G/prevalent WiFiTablets

Multi-touchVideo

The attention crash“We are reaching a point where the number of inputs we have as individuals is beginning to exceed what we are capable as humans of managing. The demands for our attention are becoming so great, and the problem so widespread, that it will cause people to crash and curtail these drains. Human attention does not obey Moore’s Law.”

- Steve Rubel, Edelman Digital

Technological determinism

Thank you

www.davidkamerer.com

@davidkamerer