Ross Carvalho  RPC at LinkedIn

InMail on the Move: Attracting the Mobile Workforce

  Shane Hicks  VP Global Talent at Epicor

Why mobile and why now?

Mobile devices now outnumber PCs

70% job seekers search for jobs on their mobile devices*

30% apply for jobs on their mobile device*

86% of job seekers would apply for jobs on their mobile device if there was an easy way*

50% of their workforce will be made up of Millennials by 2018*

*Source: Simply Hired

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LinkedIn on Mobile

Nearly 30% of job views come from mobile devices

Average of 33% unique visiting members come through mobile apps, versus 21% a year ago

Support 15 total languages on iPhone and Android

26 people searches every second

90 profiles viewed every second

Optimize Your Profile for Mobile

Ensure you have the most current version of the LinkedIn app on your mobile device

Ensure your profile is 100% complete

Add your phone number in your profile

Add your IM to your profile

Get endorsements and recommendations

Ensure you have a link to your ATS or career page

5 Tips for Effective Mobile InMailing

1. Determine if you're sending to a wireless device

2. Keep message short and sweet 

3. Don't overabrv8. 

4. Write a strong subject line 

5. Skip the lengthy signature line

Best Practices from Epicor

A little about

$1B Enterprise Software Company with 4,600 staff, operating in 140 countries

Staffing Team Current KPI’s

Hires Per Year – 1,400

Avg Cost Per Hire - $1,700

Direct Hires vs Agency – 98%

Leavers within 1st 12 months of service – 4%

Make sure you start with a GREAT intro, which means putting personalisation up front: rather than stick with a bland opening, try something specific.

“David, I am reaching out to you given your strong front-end development experience, particularly with JavaScript. Your unique mix of front-end and

back-end knowledge and experience that you have gained working at xxxxxxxxx really caught the attention of our development manager.”

Typical openings like “I was impressed with your profile,” “Sorry for the email,” and “Hi, my name is,” do not really help you stand out and thus are ineffective

Start on the Right Track

 What has sending 23,000 inmails a year taught me?

The Market Story Why do we exist? What’s our potential?

The Technology Story How is the Epicor product built? What’s interesting?

Challenging?

The Relevance Story Why does the role matter to the candidate?

Why do they fit?

Tell a Story

 What has sending 23,000 inmails a year taught me?

Instead of saying:"Hi, I’m a recruiter for Epicor. We have some great positions

over here. Call me,"

How About: "From what I understand you are a JavaScript expert. This would take your career more in the direction of enterprise

software and I would love to learn more about you and your interests."

You, Your, Yours

 What has sending 23,000 inmails a year taught me?

An inmail campaign to ‘Internal Communication Managers’

“I feel a little nervous about writing to internal communication

managers…how am I doing?”

An immail campaign to ‘Product Marketing Directors’

“I’m looking for the most innovate, evanglislitic (is that even a

word?)”

The subtle ‘call to action or response’

 What has sending 23,000 inmails a year taught me?

InMail Analytics

Powerful Analytics

Analytics Before Implementing InMail Strategy

Build templates based on skills and experience of members.

Create opportunity for customization in templates.

Focus on opportunity in the message, not the job.

Personalize the messages as often as possible.

Review Profiles Viewed to InMails Sent ratio.

Accepted

6InMails

102Declined

17No response

796% response rate

100%Used templates

102 InMails,

102 with templates

Analytics After Changing InMail Strategy

Leverage templates that allow for personalization.

Ensure templates are resonating with the audience.

Focus more on the opportunity, and less on the job.

Accepted

23InMails

78Declined

6No response

4929% response rate

84%Used templates

78 InMails,

66 with templates