Improve Sponsored Content Results with Sponsored InMail

Click here to load reader

download Improve Sponsored Content Results with Sponsored InMail

of 9

  • date post

    08-Jan-2017
  • Category

    Marketing

  • view

    695
  • download

    2

Embed Size (px)

Transcript of Improve Sponsored Content Results with Sponsored InMail

  • Use Sponsored InMail to enhance your Sponsored Content performance

    1

  • 2

    Multiple LinkedIn products improve campaign results

    Click-through rate from Sponsored Content is

    43%higher than platform benchmarks for customers who ran Sponsored InMail concurrently for at least 2 weeks, targeting similar audiences at sufficient scale.

    Source: LinkedIn internal data. Based on 6-months of data. Feb 2016.

    CTR for customers who run Sponsored InMail concurrently

    CTR Benchmark

    0.46%

    0.32%

  • Deliver a one-two punch that drives unprecedented response

    As a regular Sponsored Content user, you already know the value of distributing your content on the worlds only professional feed.

    Research shows that B2B buyers conduct an average of 12 searches before ever going to a brands site.

    Sponsored InMail is a perfect tool for personalizing content for your target audience.

    12searches

    before ever visiting a brands website

    10.4pieces of content

    on their way to a purchase decision

    3

  • Powerful use case combinations

    Sponsored InMail

    Sponsored Content Buyers will consume 10.4

    pieces of content on their way to a purchase decision*.

    Thats why savvy content marketers use Sponsored Content with Sponsored InMail to keep their brand in front of prospects at every stage of the buyers journey.

    * Zero Moment of Truth Study, Google

    4

  • NYU

    Sponsored ContentUse Case: Awareness

    Sponsored InMailUse Case: Program Enrollment

    5

  • Tableau

    Sponsored InMailUse Case: Content Distribution

    Sponsored ContentUse Case: Education

    6

  • 7

    Sponsored InMailUse Case: Product Education

    Sponsored ContentUse Case: Awareness

    7

    Siemens

  • Jive

    Sponsored ContentUse Case: Awareness

    Sponsored InMailUse Case: Content Distribution

    8