InMail on the Move Attracting the Mobile Workforce | Talent Connect Vegas 2013
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Transcript of InMail on the Move Attracting the Mobile Workforce | Talent Connect Vegas 2013
Joe Rocha Recruitment Product Consultant
InMail on the Move:Attracting the Mobile Workforce
Lauren Sands Recruitment Product Consultant
#intalent
Agenda
Why Mobile? Why Now?
LinkedIn Mobile Statistics
Creating a Mobile Brand for Yourself
Enhancing your LinkedIn Mobile Message
Mobile Jobs
Mobile Recruiting Best Practices
Q&A
Why Mobile? Why Now?
#intalent
Mobile is No Longer the Future
Mobile devices now outnumber PCs
70% job seekers search for jobs on their mobile devices*
30% apply for jobs on their mobile device*
86% of job seekers would apply for jobs on their mobile device if there was an easy way*
50% of their workforce will be made up of Millennials by 2018**Source: Simply Hired
>
#intalent
Why Job Seekers Like Mobile
Privacy
Being able to search for a job anytime/anywhere
Speed of response
#intalent
What Features do Mobile Job Seekers Want?
Jobs
Alerts
Seek Advice and References
Share Information with Friends
Application Status
LinkedIn Mobile Statistics
#intalent
Optimize for Mobile
30% of unique visiting members came to LinkedIn through mobile aps in Q2 2013
#intalent
What’s New? Members Can Now Apply to Jobs on Mobile
New ExperiencePrevious Experience
XYZ Co
Mountain View, CA
xyzCoXYC CoXYZ Co
Mountain View, CA
xyzCo
20% of job clickers are uniquely on mobile
#intalent
LinkedIn on Mobile
Nearly 30% of job views come from mobile devices
Average of 33% unique visiting members come through mobile apps, versus 21% a year ago
Support 15 total languages on iPhone and Android
26 people searches every second
90 profiles viewed every second
Creating a Mobile Brand For Yourself
#intalent
Optimize Your Profile for Mobile
Ensure you have the most current version of the LinkedIn app on your mobile device
Ensure your profile is 100% complete
Add your cell phone number in your profile
Add your IM to your profile
Get endorsements and recommendations
Ensure you have a link to your ATS or career page
Enhancing your LinkedIn Mobile Message
#intalent
5 Tips for Effective Mobile InMailing
1. Determine if you're sending to a wireless device
2. Keep message under 250 characters
3. Don't overabrvt.
4. Write a strong subject line
5. Skip the lengthy signature line
#intalent
Example of an Effective Mobile InMail
#intalent
Powerful Analytics
Mobile Jobs
#intalent
New Process For Jobs thatCollect Applications in Recruiter
Start the application
Apply with profile Confirm contact information
Send application
XYZ Co
Mountain View, CA
xyzCo XYZ Co
Mountain View, CA
xyzCo
For jobs that collect applications outside of Recruiter, applicants will now be able to apply on company websites via mobile
Mobile Recruiting Best Practices
#intalent
Be Aware of your Mobile Surroundings
Know what your website looks like on a mobile phone
Offer up your cell phone number and encourage the candidates you are working with to text you
If you have the option, keep your job responses on the LinkedIn platform
Keep you InMails short and sweet
Establish a presence on key social networks which job seekers are likely to turn to when using mobile devices (30/30/30 rule)
Think about developing a mobile app (PepsiCo) or a mobile-enabled career site (Rolls-Royce)
Think of integrating QR codes that will bring people to your jobs portal