What Did We Learn Today?- Recap -

Anatoli – IMTC President Intro

• Welcome - Intro & Objectives of IMTC – History & Accomplishments

• ‘Video is Everywhere’ – What can IMTC do to make it interop and communicate seamlessly

• Challenges– Clusters, Consumerization, etc.

• Intro by MC Andrew Davies

Keynote – Eric Newton – AT&TService Provider Perspective

• ‘The World we Want vs. What we have today!’– Headache=Latency, bandwidth, S.P.O.Failure, etc.

• 1st Q&A = What is Standards + (Plus)’– Standards, plus Value-Add features & services

• Where we need Standardization– Common Signal Protocol, Multi-Codec support– Data sharing, Encryption, Presence

• What Can I do?– To all…..push, get engaged, support & participate in Standards

Q – Is SIP really simple vs. 323?• Yes, but, not ‘everything’ built into SIP standard, so there is need for “Best

Practices” engagement, like the IMTC SIP AG which helps define best practices……to make it ‘interoperable’

Q – How do you ensure the standard isn’t a minimum subset of requirements• Agreed, key challenge is common standard with value add on top• Shouldn’t we strive for ‘good enough’? Users are ‘ready to buy’ but only if

it actually works.Q If SIP = feature parity with 323, then What?

Ronald Gruia – Frost & Sullivan

• Challenge – mixed view of enterprise & Consumer

• Challenge – Ensure that user/Value education & habit breaking

are handled, to grow adoption (ex. co-pilot UMsg)

• IP & its impact to messaging – user changing rapidly

• Video Telephony – a word of caution…cuz its visible now!

• IMS Making a Comeback

• Can RCS Solve the Client Conundrum?

• Growing Threat from over the top players

Phil Edholm - Avaya• Interoperability…what our customers want!• Think ‘People First’, not #, address, IM ID, etc.• SVC is critical to deliver comprehensive video• Conferencing as a paradigm, know your ‘real’

user• Concept of a Personal Agent

– Human intervention, Contextual, Topical– Interactive vs. Rule-based, Adpative Intelligence

• Enterprise Federation – Pick a standard, drive adoption, grow the market pervasively

• How do you compete when the value proposition is changing

Mark Coleman - Microsoft

• Normal experience is 15+ minutes when multi-systems are ‘attempted’ for integration, Not acceptable

• Cross Platform Support for Unified Communications now mandatory

• Key Features of a successful Collaboration Experience– Mark had list here

Panel Talk – March 8 AMRon Gruia - Moderator

• Federation – Personal vs. Business Profile– Phil – Know the device, know the profile for ‘availability’– AT&T – Yes, persona is a good concept, aim to move there…

but still a ways off– MS, understand, but usually don’t have clients ask for multiple

profile or persona approach– Polycom – many EU companies have addressed identity and if

‘industry’ doesn’t address, then public will find a solution.

• Opportunity, Threat of SVC– Polycom – announcement made, we see opportunity– ATT, yes, value in SVC, some devices better suited to SVC,

and conversely others work with AVC, perhaps better– Avaya, SVC good because next 3-5 years may have wireless

bandwidth issues that SVC can help solve.

Panel notes #2

• Legacy – How challenging is that?– Polycom – yes, challenging, with older legacy when old

system have been learned and ‘work’– MS-problem with legacy because in the middle of user

migration, those with pbx with usable life, and concurrent movement to Unified Messaging

– Avaya….yes, but isn’t it better to use legacy and merge/blend new systems in…rather than cutover.

– Merck – reality is integration & product life cycle and amortization 10 year vs. 5 year factors.

• Will the new codec help, or not– Avaya…yes it will fragment the industry– ATT….yes, it just loads cost onto the top, will

industry/customers accept that

Casey King - LifeSize

• Linear Growth– History slide

• Non-Linear Change– Are you thinking about, is there a plan, are

you ready for a ‘burning platform’– Netflix vs. blockbuster

Mirril McMullen - Pfizer

• Barriers– Poor user experience, Tough to schedule & Operate– TP rooms and Video Conf. not interoperable

• Therefore, evaluate, create roadmap– Upgrade rooms, ‘Self-service Registration/Schedules’

• Driver for Desktop? – Low cost, immediate access, remote worker apps

• GET the FACTS, Video Usage overlaid to Travel

Sean Lessman - Cisco

• Telepresencde (multi-codec) interoperablity• TIP vs. CLUE• CLUE is following IETF format requirements• Business to Business Issues

– Playing well with others– Firewalls, Directory Services, Dial Plan problem

• Business to Consumer– Financials, Healthcare, Skype, Facetime,

• B2B & B2C must connect in Scalable way• Mobility Challenges

– Platforms, Int’l plans, Packet Loss, Networks/Bandwidth– Mobility requires adaptiveness to non-guaranteed networks

Customer-Vendor Panel March 8 PM