Importance of Tourism Statistics - Department of ??DIRECTOR ROLANDO CAIZAL Office of Tourism...

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Transcript of Importance of Tourism Statistics - Department of ??DIRECTOR ROLANDO CAIZAL Office of Tourism...

  • DIRECTOR ROLANDO CAIZAL

    Office of Tourism Development Planning,

    Research and Information Management

    DEPARTMENT OF TOURISM

    Importance of Tourism Statistics

  • Measuring the Impact of Tourism

    Office of Tourism Planning, Research and Information Management

    TOURISM A strategic sector for

    sustainable development

    A vehicle for poverty reduction, environmental conservation and cultural heritage preservation

    An engine to improve the quality of life of local communities by creating alternative livelihood and employment

  • Measuring the Impact of Tourism

    Office of Tourism Planning, Research and Information Management

    Statistics pertains to the collection, analysis,

    interpretation or explanation, and

    presentation of data. Also with prediction

    and forecasting based on data

    Data

    - refers to a collection of facts

    usually collected as the result of

    experience, observation or

    experiment.

    9/30/2010 11:11 AM

    http://en.wikipedia.org/wiki/Data

  • Measuring the Impact of Tourism

    Office of Tourism Planning, Research and Information Management

    In TOURISM...

    Policy makers and management offices

    MUST know the destination

    the product they are managing.

    Knowledge =

    Experience and

    Anecdotes

    Reliable Facts and

    Figures (Statistics)

  • Measuring the Impact of Tourism

    Office of Tourism Planning, Research and Information Management

    - Tourist Arrival and

    Tourist Expenditure

    - Comparable Tourism

    Data between LGUs

    Tourism Statistics

    Survey onEconomic Impactof Tourism

    Cost and BenefitAnalysis onTourism RelatedInvestment

    Economic Impact

    to National & Local

    Economy

    Financial Viability of Tourism Investment

    Data on Tourist Arrival and Tourist Expenditure

    - Market analysis by National, and Local

    Government as well as private sector

    - Regional and local tourism activity

    comparison

    Evaluation and determination of National and

    Local Government Tourism Policy, Project and

    Programs

    Tourism Statistics allow policy makers and investors to optimize

    the tourism potential of an area.

  • Measuring the Impact of Tourism

    Office of Tourism Planning, Research and Information Management

    The Need for Tourism Statistics

    Designing marketing strategies.

    Strengthening inter-institutional relations.

    Evaluating the efficiency and effectiveness of management decisions.

    Measuring tourism throughout the national economy.

  • Measuring the Impact of Tourism

    Office of Tourism Planning, Research and Information Management

    Assessment tools whether tourism policies or activities are effective, sustainable and progressing.

    Monitoring instruments to track changes over time in a constant and consistent manner

    Help clarify goals

    Foster accountability and raise awareness for action

    The Need for Tourism Statistics

  • Measuring the Impact of Tourism

    Office of Tourism Planning, Research and Information Management

    Why We Need Good Statistics

    Good

    Governance

    Business

    growth

    Improvement of

    peoples lives

    Expansion of

    knowledge

    9/30/2010 11:15 AM

  • Measuring the Impact of Tourism

    Office of Tourism Planning, Research and Information Management

    Business

    growth

    Good business: Not a blind undertaking

    By how much will the market grow in the next

    year or two?

    Is resort development a better investment than

    residential housing?

    Is Japan a better market than overseas Filipinos

    for retirement communities?

    By how much will passenger traffic and revenues

    increase if air services expand in this route? By

    how much will fares decrease with the expansion?

    By how much will industry output, income and

    employment increase for every P100 peso

    increase in tourist spending?

    Will ecotourism be the best product to offer for

    this destination?

    Why We Need

    Good Statistics

    for

    Tourism

    Development

  • Measuring the Impact of Tourism

    Office of Tourism Planning, Research and Information Management

    Good

    Governance

    Why should government use marketing funds

    in this market and not in the other markets?

    What investment areas should government

    promote?

    Why should efforts be concentrated in this

    Region?

    Should taxation be preferred over monitoring

    policies and trading rights to prevent

    pollution?

    What are the additional benefits and costs of

    opening up secondary gateways?

    By how much will national, regional or

    community output, income and employment

    increase for every P100 peso increase in

    tourist expenditure?

    Why We Need

    Good Statistics

    for

    Tourism

    Development

  • Measuring the Impact of Tourism

    Office of Tourism Planning, Research and Information Management

    Improvement of

    peoples lives

    By how much will per capita income

    Increase if markets are opened up?

    By how much will the costs of cleaning

    up the national parks increase if

    visitors increase by a certain

    percentage?

    By how much will household income

    increase if cooperatives support

    livelihood programs?

    Why We Need

    Good Statistics

    for

    Tourism

    Development

  • Measuring the Impact of Tourism

    Office of Tourism Planning, Research and Information Management

    Expansion of

    knowledge

    In what areas should academic and

    research institutions concentrate their

    efforts?

    In what areas can they be most

    effective given their resources and the

    needs of the stakeholders?

    Why We Need

    Good Statistics

    for

    Tourism

    Development

  • Measuring the Impact of Tourism

    Office of Tourism Planning, Research and Information Management

    Tourism

    Statistics

    Sustainability

    Indicators for

    Tourism

    Development

    Intrinsic component of the

    tourism-related development

    planning and management process

    9/30/2010 11:17 AM

  • Why do we need Sustainability

    indicators?

    9/30/2010 11:17 AM

  • Measuring the Impact of Tourism

    Office of Tourism Planning, Research and Information Management

    Sustainable Development for Tourism involves trade-offs between todays and tomorrows tourism (economic, environment, culture)

    Hence, there is a need to assess the extent of the trade-offs.

    For instance:How much more of todays resources

    can we use in order to generate jobs, income and foreign exchange without depriving the future generation of their ability to enjoy the same or even better quality of life?

    9/30/2010 11:18 AM

  • Measuring the Impact of Tourism

    Office of Tourism Planning, Research and Information Management

    Sustainability Indicators Better decision-making, lower risks and

    costs, identify limits and opportunities

    Identification of emerging risks - prevention

    Identification of impacts - corrective action

    Performance measurement of the implementation of development plans and management actions

    Greater public accountability, better communication

    Constant monitoring - continuous improvement

    9/30/2010 11:18 AM

  • Measuring the Impact of Tourism

    Office of Tourism Planning, Research and Information Management

    Need for greater collaboration between the private sector, the LGUs and the national agencies

    Need for local level stakeholders to voice out the information most useful for their decision-making processes

    Need to promote good use of statistics

    Need for greater transparency

    The Challenges of Establishing a Standard Tourism Statistics System

  • Thank You!

    For further inquiries:

    Email Address:

    rcanizal@tourism.gov.ph

    Contact Number: (02) 523 7314